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US Data & Marketing Association Create First-Ever US Cross-Industry Coalition

Trend Summary:  US Data & Marketing Association to create first-ever cross-industry coalition.


America's Data & Marketing Association [DMA] has announced the formation of the Structured Innovation Identity Council with a remit to ...

... address the growing challenge of cross-channel identity and attribution in marketing.

The program brings together top level marketers, agents and data professionals across the full spectrum of the advertising ecosystem in a bid to address common issues related to measuring and tracking consumer behavior and interaction.

Addressing the Identity Council’s kick-off workshop Jacob Ciesielski, Vice President of Data Technology Solutions at FCB/SIX said: “We are now at a point where technology has surpassed our expectations as marketers.”

According to Mr Ciesielski, “Marketers are trying to leverage everything that is available to connect identities across platforms, create seamless user experiences, and personalize experiences.”

As mobile device usage continues to increase and consumer attention fragments from screen to screen, tracking the customer journey, online and off, is considered to be one of the biggest challenges of our time.

The DMA’s Identity Council bridges the gap by bringing diverse companies together to produce solutions that they may not have been able to develop themselves.

Read the original unabridged DMA article.

[Estimated timeframe:Q2 2017]

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: DMA.org
MTT insight URL: http://www.marketingtrendtracker.com/article.aspx?id=7209

Facebook Ceo Zuckerberg Unveils New World Vision

Trend Summary: Facebook Ceo Zuckerberg takes another step forward defining a new vision for the social-media company.


Mr Zuckerberg says he wants Facebook to help people build more robust communities offline, bringing the world closer together as ...

... his company grapples with its growing power in the world.

According to Zuckerberg, Facebook’s focus over the next decade will be the creation of tools to build more community and bring the world closer together - a shift from the company's longtime motto “connect the world.”

“I used to think that if we just gave people a voice and helped them connect, that would make the world a lot better by itself,” Zuckerberg said earlier this week at an event in Chicago for circa 300 leaders of Facebook’s largest and frequently used groups on the platform.

Wiping back a tear the caring billionaire ($64.2bn in 2017 to date) confessed: “But our society is still divided. Now I believe we have a responsibility to do even more”.

Read the original unabridged WSJ.com article.

[Estimated timeframe:Q2 2017]

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: WSJ.com
MTT insight URL: http://www.marketingtrendtracker.com/article.aspx?id=7208

Intel to Sponsor Olympics To Showcase Its Virtual Reality Tech

Trend Summary: US Technology titan Intel is driving the seemingly inexorable rise and rise of virtual reality in the world of marketing.


The Santa Clara California based chipmaker is to partner with the International Olympic Committee to showcase Intel's technology, such as virtual reality, 360-degree video, artificial intelligence and drones, to  enhance ... 

... the 2018 Olympic Games in South Korea.

According to Intel CEO Brian Krzanich, speaking at aid at a presentation in New York, "This is like running a marathon and half-mile dash at the same time.

Switching to huckster mode Mr Krzanich hyped: "At Intel we have always strived to bring the peak of technology, the peak of performance. We strive for these the same way an athlete does."

Last fall, the company purchased virtual reality startup Voke Inc and Intel also has a VR deal with the National Collegiate Athletic Association and Turner Broadcasting to produce its March Madness games. Intel is also a replay partner both of the NFL and NBA.

Intel's 360 Replay technology, in which sports replays can be shown from different angles, was used earlier this year in Fox's Super Bowl coverage.

Read the original unabridged Bloomberg.com article.

[Estimated timeframe:Q2 2017]

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Bloomberg.com
MTT insight URL: http://www.marketingtrendtracker.com/article.aspx?id=7206

Vast Data Troves Yield Only Minor Growth In Buying Efficiency

Trend Summary: A majority of marketers worldwide believe there will be growth in their categories this year.


According to a report recently released by Publicis Group owned ad agency Zenith,  a survey of 158 of its worldwide clients reveals that while expanding data pools have helped to glean improved consumer insights, data has not ... 

... so far helped much on ad buying efficiency or brand growth.

In the survey — conducted by the same Global Intelligence team that undertakes the agency’s spending forecasts — clients were asked how confident they were that their business categories would experience growth this year.

Each category was then ranked on a scale of 0 to 100, where 100 means everyone surveyed in their category expects substantial growth, and 0 means that all surveyed expect substantial decline.

A rank of 50 means the average expectation is for no growth.  

The highest confidence rating appeared to be in the Media & Entertainment category, indexed at 82.1, followed by Pharma/healthcare (70.3), Alcohol (70), Luxury (67.6) and Beauty (67.2).

Read the original unabridged MediaPost.com article.

[Estimated timeframe:Q2 2017]

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: MediaPost.com
MTT insight URL: http://www.marketingtrendtracker.com/article.aspx?id=7204

UK Media and Entertainment Brands Confident of Growth in 2017

Trend Summary: UK media and entertainment brands are the most confident about business growth in 2017.


UK based advertisers in the media and entertainment categories are the most confident group, predicting growth in their specific categories. Hard on their heels are advertisers in the ..

... pharmaceuticals & healthcare industries. 

These are the key findings from Zenith’s new biannual client survey. Ahead of marketers attending the Cannes Lions 2017 event Zenith wanted to discover what are the key drivers of growth and assess how confident marketers are about business growth in their respective categories.

Media and entertainment advertisers came out on top, recording a score of 82.1, followed by pharmaceuticals, healthcare and alcohol.

The lowest-scoring category was telecommunications, at 33.3, followed by food & drink and FMCG non-food categories.

Read the original unabridged Zenith article.

[Estimated timeframe:Q2 2017]

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Zenith Optimedia
MTT insight URL: http://www.marketingtrendtracker.com/article.aspx?id=7203

Artificial Intelligence and Data Science Top List of UK Tech Jobs

Trend Summary: One in ten new jobs in the UK are now in technology.


Over ten percent of new jobs created in the UK in 2017 to date have been in the field of technology, with expertise in artificial intelligence and data science being ...

... two of the primary drivers.

Filling those positions, however, is proving tough. 

According to Raj Mukherjee, senior vice president at job search specialist Indeed: “The software economy is driving significant new employment opportunities in London, and this is showing up in the tech talent shortage, especially where developer and more senior roles are concerned”. 

According to Indeed, demand for software engineers within fields such as machine learning and data science are two of the five fastest-growing categories within tech this year, with 191% growth and 136% increase in both fields respectively since 2015.

This is reflective of a wider industry trend that has seen the world’s biggest tech companies investing billions of dollars and hiring thousands of staff to develop AI products, such as Apple for its Siri digital assistant, Google for its Android platform, Microsoft for Cortana, and Amazon for its Echo home assistant.

Read the original unabridged Bloomberg.com article.

[Estimated timeframe:Q2 2017]

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Bloomberg.com
MTT insight URL: http://www.marketingtrendtracker.com/article.aspx?id=7201

VR Content Predicted to Generate $15bn Globally by 2021

Trend Summary: The number of virtual reality headsets in use is expected to multiply globally in the coming years.


Marketing intelligence firm International Data Corporation predicts that by 2021 there will be seventy million Virtual Reality headsets in ...

... the USA alone.

VR content will generate $15bn globally by 2021, according to PwC’s Global Entertainment and Media Outlook forecasts. More than half (53%) of those revenues will come from video.

The VR content market in the USA is predicted by PwC to reach $5bn by 2021, up from $421m last year. More than half (58%) of the predicted expenditure will be spent on VR video content PwC predicts.

Another recent study by ABI Research forecasts the global VR market to reach $60bn.

Read the original unabridged MediaPost.com article.

[Estimated timeframe:Q2 2017]

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: MediaPost.com
MTT insight URL: http://www.marketingtrendtracker.com/article.aspx?id=7199

AI Voice Activated Services Ready to Roll in Q3

Trend Summary:  Voice-activated AI services are forecast to  go live in Q3 2017


Two chief executives of major messaging apps in India and South Korea predict an imminent decline in texting via keyboards due to increasing use of voice activation and cameras in order to ...

... communicate.

Speaking at the Wall Street Journal's D.Live Asia conference, Kakao Corporation's Ceo Rim Ji-hoon announced that the South Korean firm will roll out voice-activated artificial intelligence services in the third quarter of this year. Mr. Rim sees a shift toward messaging apps that rely on talking and listening. 

Referring to current services such as Apple's Siri and Amazon's Alexa, Mr Rim also predicts that “The next messenger app will be the virtual assistant.”

Meantime Hike Messenger Ceo Kavin Mittal sees artificial intelligence playing a much larger role in the way people talk to each other with their smartphones. As mobile-network speeds improve in India, Mittal believes technology will begin to adapt to humans, rather than the other way around.

Read the original unbridged WSJ.com article.

[Estimated timeframe:Q2 2017]

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: WSJ.com
MTT insight URL: http://www.marketingtrendtracker.com/article.aspx?id=7198

US Regulators Set to Challenge Dominance of Online Titans

Trend Summary: US regulators are accused of 'playing softball' when challenging anti-competitve behaviour by US tech titans Google, Facebook and others.


There is growing concern over the ever increasing dominance of US tech giants Alphabet (Google's parent company), Apple, Microsoft, Amazon and Facebook - the  five largest companies in the world by ...

... market capitalisation.

The Big Five's increasing market dominance is fuelling concerns about competition and data privacy.

US regulators are reportedly about to get tough on the five monopolists, believes Jonathan Kanter, a Washington-based antitrust attorney. who believes attitudes may be changing. 

Google is expected to attract more than 40% of digital advertising dollars this year according to an unnamed analyst, while Amazon is on track to collect half of all US online sales by 2021.

However, in the Spring of this year, a group of Republicans introduced a broader proposal that would require firms such as Google and Amazon - in addition to traditional internet providers - to get user permission before sharing their data.

Read the original unabridged BBC.co.uk article.

[Estimated timeframe:Q2 2017]

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: BBC.co.uk
MTT insight URL: http://www.marketingtrendtracker.com/article.aspx?id=7197

Machine to Machine Marketing to Hit Circa 14Bn by 2021

Trend Summary: US multinational technology giant Cisco Systems predicts there will be 1.3bn more Internet users by 2021.


Assuming Cisco's forecast to be correct, the predicted trend will enable marketers to engage with nearly ...

... sixty percent of the world's population.

Even more significantly, over half of those connections will be machine-to-machine [M2M], the first time ever to  cross the 50% mark.

M2M connections such as Fitbits or Google Home devices will grow 2.4 times in the period 2016-2121, reaching a 19% compounded annual growth rate [CAGR] to 13.7bn - or 51% of total global devices and connections, accounting for 5% of total global IP traffic by 2021.

According to Thomas Barnett, director of service providing marketing and thought leadership at Cisco, search will support the connection between machines as "things will now outnumber our personal devices." 

Read the original unabridged MediaPost.com article.

 

[Estimated timeframe:Q2 2017]

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: MediaPost.com
MTT insight URL: http://www.marketingtrendtracker.com/article.aspx?id=7195



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