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eMail Is Now The Most Popular Communication Method Among Consumers

Trend Summary: Email messaging is more popular with consumers than texting.


eMail appears to win among all age groups and is now preferred by 57.14% of those within the 18-29 age groups. 

Read the original unabridged Mediapost.com article.

 

 


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Mediapost.com
MTT insight URL: https://www.marketingtrendtracker.com/article.aspx?id=7627

Amazon Seeks Next Generation Talent For Robotics

Trend Summary: Amazon plans to spend $thousands of grant money in its quest for new talent and passion for science.


Amazon, along with First (a program that builds science and technology skills), has announced robotics grants to one hundred schools in under-served and under-represented communities. 

Read the original unabrdidged mediapost article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Mediapost.com
MTT insight URL: https://www.marketingtrendtracker.com/article.aspx?id=7626

Facebook Makes More Concessions To Governments Worldwide.

Trend Summary: Facebook bows to world pressure and modifies its terms.


For example, in the UK, Facebook has agreed to modify its terms and conditions to make its business practices clearer to users and is making more concessions to governments worldwide.

Read the original unabridged mediapost.com article.

 


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Mediapost.com
MTT insight URL: https://www.marketingtrendtracker.com/article.aspx?id=7624

Amazon Muscles In On Google's Terrain

Trend Summary: Advertisers have started to shift spending on search ads from Google to Amazon.


Consumer-goods firms and retailers are moving their dollars to Amazon, reflecting the current change in shoppers behavior. 

Read the original unabridged wallstreetjournal.com article.

 


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Wall Street Journal.com
MTT insight URL: https://www.marketingtrendtracker.com/article.aspx?id=7621

Virtual Reality Headsets Predicted To Soar To $44bn By 2023

Trend Summary: Sales of Virtual Reality headsets are projected to grow 47% annually


According to French based tech specialist IDC the VR market will be worth more than five times its current value within the next five years.
Read the original unabridged mediapost.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Media Post.com
MTT insight URL: https://www.marketingtrendtracker.com/article.aspx?id=7620

Facebook Seeks Agreement On Global Internet Standards.

Trend Summary: Facebook makes a bid to shape global internet regulation.


Although some politicians are sceptical of Facebook's efforts, the company’s top lobbyist has urged regulators worldwide to agree on standards governing online content. Says the lobbyist: "It would be much better if these rules are done on a multilateral and global level rather than a piecemeal way.

Read the original unabridged Bloomberg.com article.

 

[Estimated timeframe:2020]


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Bloomberg.com
MTT insight URL: https://www.marketingtrendtracker.com/article.aspx?id=7619

Facebook Boss Zuckerberg Calls For Web Privacy Regulation

Trend Summary: Facebook CEO Mark Zuckerberg calls for global regulators to take a “more active role” in governing the internet.


In an article last week on the websites of the Washington Post and Ireland’s Independent, Zuckerberg said intervention is vital to protect the welfare of users and the fundamental values of an open internet.

Read the original unabridged wsj.com article.

[Estimated timeframe:2020]


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Wall Street Journal.com
MTT insight URL: https://www.marketingtrendtracker.com/article.aspx?id=7618

Programmatic Ads Boost Global Adspend

Trend Summary: Programmatic advertising gobal internet spending is expanding.


According to a new report by Publicis owned ad agency Zenith, digital media is expanding far more than previously expected thanks to the efficiency and ease of programmatic advertising.

Read the original unabridged Mediapost.com article.

 


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Media Post.com
MTT insight URL: https://www.marketingtrendtracker.com/article.aspx?id=7617

Facebook Inc Accused of Unlawful Discrimination

Trend Summary: US Department of Housing challenges Facebook's housing related Ads.


Facebook Inc has been accused of unlawful discrimination by enabling real-estate companies to target potential customers by race and religion. 

Read the orginal unabridged.WSJ.com article.

[Estimated timeframe:2020]


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Wall Street Journal.com
MTT insight URL: https://www.marketingtrendtracker.com/article.aspx?id=7616

US Broadcasting Network A E Woos Small-To-Medium Marketers

Trend Summary: America's A+E Network plans to offer audience-based targeting to small -to -medium sized marketing companies.


Seeking to recruit small- to medium-sized marketers who primarily use digital media platforms, American broadcasting company A+E Networks is starting a new effort that offers audience-based targeting and reporting platforms across a single network. 

Readtheoriginalunabridgedmediapost.com article.

 

[Estimated timeframe:2020]

 


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Media Post.com
MTT insight URL: https://www.marketingtrendtracker.com/article.aspx?id=7614



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