View all 1451 Marketing Trends
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eMail Is Now The Most Popular Communication Method Among Consumers

Trend Summary: Email messaging is more popular with consumers than texting.


eMail appears to win among all age groups and is now preferred by 57.14% of those within the 18-29 age groups. 

Read the original unabridged Mediapost.com article.

 

 


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Mediapost.com
MTT insight URL: https://www.marketingtrendtracker.com/article.aspx?id=7627

Facebook Makes More Concessions To Governments Worldwide.

Trend Summary: Facebook bows to world pressure and modifies its terms.


For example, in the UK, Facebook has agreed to modify its terms and conditions to make its business practices clearer to users and is making more concessions to governments worldwide.

Read the original unabridged mediapost.com article.

 


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Mediapost.com
MTT insight URL: https://www.marketingtrendtracker.com/article.aspx?id=7624

Virtual Reality Headsets Predicted To Soar To $44bn By 2023

Trend Summary: Sales of Virtual Reality headsets are projected to grow 47% annually


According to French based tech specialist IDC the VR market will be worth more than five times its current value within the next five years.
Read the original unabridged mediapost.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Media Post.com
MTT insight URL: https://www.marketingtrendtracker.com/article.aspx?id=7620

Programmatic Ads Boost Global Adspend

Trend Summary: Programmatic advertising gobal internet spending is expanding.


According to a new report by Publicis owned ad agency Zenith, digital media is expanding far more than previously expected thanks to the efficiency and ease of programmatic advertising.

Read the original unabridged Mediapost.com article.

 


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Media Post.com
MTT insight URL: https://www.marketingtrendtracker.com/article.aspx?id=7617

Facebook Inc Accused of Unlawful Discrimination

Trend Summary: US Department of Housing challenges Facebook's housing related Ads.


Facebook Inc has been accused of unlawful discrimination by enabling real-estate companies to target potential customers by race and religion. 

Read the orginal unabridged.WSJ.com article.

[Estimated timeframe:2020]


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Wall Street Journal.com
MTT insight URL: https://www.marketingtrendtracker.com/article.aspx?id=7616

US Banks Plan to Buy In Consumer Data From Credit Giants

Trend Summary: Credit Reporting Giants Equifax and FICO plan to team up to sell consumer data.


In an attempt to feed the appetite of banks for more and more information on their customers, the two consumer credit giants are to start working together to sell consumers’ data to banks.

Read the original unabridged wall street journal article.

 


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Wall Street Journal.com
MTT insight URL: https://www.marketingtrendtracker.com/article.aspx?id=7613

US Project Management Company Unanet Boosts ROI

Trend Summary: Integrated marketing automation strategy boosts ROI for US companies. 


Major US corporations are increasingly adopting integrated marketing automation strategies according to project management and cloud computing company Unanet.

Read the original unabridged chiefmarketer.com article.

 

[Estimated timeframe:2020]


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Chief Marketer.com
MTT insight URL: https://www.marketingtrendtracker.com/article.aspx?id=7610

Consumers Voice Concern That Their Jobs Are AT Risk Due to AI

Trend Summary: 72% of consumers believe that Artificial intelligence [AI] will eliminate more jobs than it creates.


According to a new study conducted by the Edelman AI Center of Expertise, consumers acknowledge AI as the heart of the next technological revolution, albeit with the the loss of new jobs. 

Read the original unabridged MediaPost.com article.

[Estimated timeframe:2020]


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Media Post.com
MTT insight URL: https://www.marketingtrendtracker.com/article.aspx?id=7609

The Prospect Of 5G Technology Is Already Paying Off.

Trend Summary: 5G looks to be the next big thing in mobile technology.


Three US exchange-traded funds have backed rise of fifth generation connectivity known as 5G and predicted as the next phase of wireless communications.

[Estimated timeframe:2020]


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Yahoo.com
MTT insight URL: https://www.marketingtrendtracker.com/article.aspx?id=7608

AI, Camera Module Tracks Customer Reaction To DOOH Advertising

Trend Summary: New technology tracks customer's reaction to advertisements.


The PIVTM tracking module enables advertisers and brands to create in-store customer profiles, improving the effectiveness of offline advertising. 

 

[Estimated timeframe:2020]


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Media Post.com
MTT insight URL: https://www.marketingtrendtracker.com/article.aspx?id=7606



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