28 Marketing Trends found for Techno-Trends / non-digital


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Traditional Advertising Faces Threat from Inbound Marketing

Trend Summary: A new report released today reveals that three out of four marketers across the globe now prioritise an inbound approach to marketing.


The report published today by Massachusetts based Hubspot Inbound, a developer and marketer of software products for inbound marketing, posits that marketing is no longer a small company's answer to big marketing budgets; it is now embraced by bigger businesses to inject more bite to their marketing spread. The fast growing technique of Inbound marketing now requires a brand or company to spread its marketing message via  blogs, podcasts, video, eBooks, eNewsletters and a plethora of ... 

[Estimated timeframe:Q4 2015 onward]

... alternative approaches.  

The report is based on a global survey of over 3500 respondents in 150 nations. It demonstrates that inbound marketing is not only the norm, but is actually preferred to outbound marketing by a ratio of three to one in all seven global regions.

In Australia and New Zealand, preference for Inbound rose to 78% of respondents, suggesting that this region is now leading the world in its inbound preference.

The techinque known as "Inbound Marketing" involves promoting a company via blogs, podcasts, video, eBooks, enewsletters, whitepapers, SEO, physical products, social media marketing, and other forms of content marketing designed to coax customers through the different stages of the purchase funnel.

The survey also reveals that 84% of small businesses are already using inbound marketing to better engage with their audience.

Moreover, the report suggests that inbound marketing is not only the norm, but is actually preferred to outbound marketing by a ratio of three to one in all seven global regions.

Read the original unabridged CMO.com.au article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: CMO.com.au
MTT insight URL: https://www.marketingtrendtracker.com/article.aspx?id=6727

Marketers Increase Focus on Automated Media Buying

Trend Summary: A growing number of senior marketing executives admit to being inundated by technology.


Chief Marketing Officers [CMOs] within multinational public companies increasingly fear they are being overwhelmed by technology, as media silos crumble and data integrates to support marketing and advertising across different devices and channels. According to Blake Cahill, global head of digital and social marketing at Philips, who manages more than seventy marketing technologies ...

[Estimated timeframe:Q1 2015 - Q4 2018]

... "In the customer relationship management sector alone, we have three or four major pieces of technology, and then underneath another three or four to manage the customer data," Cahill told MediaPost's Laurie Sullivan.

"In the social space, we have about seven or eight pieces of technology to help with social listening, publishing, and analytics."

According to information technology research and advisory firm Gartner, the average business-to-consumer ad campaign depends on more than fifty applications and technologies to support marketing.

Gartner also predicts that by 2018, CIOs [Chief Information Officers] who build strong relationships with their marketing colleagues will drive a 25% improvement in return on marketing technology investment.

Philips, a Dutch technology company headquartered in Amsterdam which operates in fifty-seven nations, acknowledges that the challenge will be to do more with less given that the number of technologies supported by its marketers continues to grow.

Philips intends to use each piece of technology in all the fifty-seven world markets in which it does business.

Read the original unabridged MediaPost.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: MediaPost.com
MTT insight URL: https://www.marketingtrendtracker.com/article.aspx?id=6549

IT Companies Set to Invade Auto Industry

Trend Summary: Over the next decade technology and telecoms companies are forecast to become the big winners in a global internet-connected car market .


Reporting from Paris, Reuters predicts that technology and telecoms firms are likely to be the big winners in a global internet-connected car market valued at an estimated $50 billion (£29.1bn) over the next decade. This trend will likely lure investors away from traditional automakers and into the arms of chip-makers and tech titans such as Infineon and Google, both of which are among ...

[Estimated timeframe: Q3 2014 onward]

... a number of companies involved in the race to develop and test intelligent cars.

These range from autos that drive themselves to those enabling a driver to utilise mobile phone apps via the car dashboard. 

A number of carmakers are embracing the trend, with Nissan Motor Company, Volkswagen's Audi brand and Toyota working alongside tech firms to test self-driving car technology.

However, according to fund managers and analysts, tech and telecom firms ranging from US bellwethers to small European companies are likely to reap most benefit from the trend.

"It's a whole new market emerging," believes Christian Jimenez, fund manager and president of French investment management company Diamant Bleu Gestion.

Advises Mr Jimenez: "The best way to play it for investors in the long term is to buy names such as Microsoft or chip makers such as Infineon, not (automakers) Peugeot and Renault".

If the new market grows to $50 billion as forecast by French bank Exane BNP Paribas that would be roughly half the size of German carmaker BMW's revenues last year.

Internet giant Google is leading the charge among tech companies, trying to break into the century-old industry as it works on its own prototypes of fully autonomous vehicles.

Read the original unabridged Reuters.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Reuters.com
MTT insight URL: https://www.marketingtrendtracker.com/article.aspx?id=6356

Live TV Still Rules Roost Despite Internet Incursion

Trend Summary: Most TV viewers worldwide watch “live” programming, although other modes of viewing like streaming or downloading from a computer are gaining ground.


According to the latest survey by research giant Ipsos, a majority (86%) of global respondents who watch TV report that they primarily watch “live” TV programming. However, other modes of watching are gaining popularity ie, streaming or downloading from a computer (27%), streaming from the internet to TV (16%) and using a DVR or other recording device attached to a TV (16%). Some 11% of respondents watch via mobile phones. This new data was garnered by...

[Estimated timeframe: Q1 2014 onward]

... the world’s third largest market and opinion research firm, Ipsos OTX, which polled 15,551 adults in twenty nations.

The poll reveals that traditional ‘live’ TV watching is significantly more popular among respondents aged 50-64 (91%) compared to those 35-49 (88%) and under 35 (81%).

Other modes of watching TV programming are more popular among younger respondents, specifically:

  • On computer and laptop – under 35 (35%), 35-49 (25%), 50-64 (17%)
  • Streaming from the internet – under 35 (20%), 35-49 (16%), 50-64 (11%)
  • On mobile device – under 35 (15%), 35-49 (10%), 50-64 (5%)
  • Using a DVR or other recording device attached to a TV is most popular with those aged 50-64 (18%) compared to 35-64 (16%) and under 35 (15%).

Those most likely to choose watching live TV programming are, by nationality, from:

  • France (93%)
  • Spain (93%)
  • Germany (92%)
  • Turkey (90%)
  • Argentina (89%)
  • Sweden (89%)
  • Australia (89%).

Rounding out the middle of the pack are viewers in Brazil (89%), Italy (89%), South Korea (87%), Great Britain (83%), Mexico (82%), Poland (82%), and India (82%). Those least likely to watch TV programming live are from: Japan (82%), Russia (81%), South Africa (81%), United States (81%), China (80%), and Canada (77%).

Read the original unabridged Ipsos-na.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Ipsos-na.com
MTT insight URL: https://www.marketingtrendtracker.com/article.aspx?id=6311

Mobile Will Drive Major Offline-OnlineTrends in 2014

Bottom Line Trend: Four major trends in 2014 are predicted to influence marketers, compelling brands to build a better relationship with customers.


As a result of these trends, companies will develop a stronger mobile strategy, as well as focusing on analytical personalisation, social media and rich media. According to IBM Portal & Digital Experience vice president Larry Bowden: "Consumers have become extremely powerful with a direct influence over the brand. They want brands to personalize every experience." Continuing to drive these trends are ...

[Estimated timeframe: Q4 2013 - 2014]

... an increase in ability to integrate offline with online information.

A key factor is personalisation, reports Bowden. Consumers are telling IBM's clients they want retailers to recognise when they go online, also noting any products recently purchased by the customer in a bricks and mortar store. 

Says Bowden: "Consumers have become extremely powerful with a direct influence over the brand. They want brands to personalise every experience."

IBM predicts that mobile will no longer be an optional component of a successful web strategy, estimating a massive 300% increase in video consumption on mobile devices.

"Some brands create instructional videos that have been extremely successful", Bowden notes.

A recent IDC report sponsored by IBM demonstrates the importance of building up a back-end infrastructure to support a better digital experience for customers,

The report features some eye-opening stats. Marginally more than half of internet users use a mobile device to access the web - about 1.4 billion users worldwide. While by 2017, nearly two-thirds of the global population (aorund 2.3bn) will access the internet using their mobile devices.

Read the original unabridged MediaPost.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: MediaPost.com
MTT insight URL: https://www.marketingtrendtracker.com/article.aspx?id=6224

4D Printing Predicted toTransform Commerce by 2025

Bottom Line: A recent report predicts that 3D printing will generate hundreds of billions of dollars annually by 2025. Meantime 4D printing looms on the horizon!


The report, Disruptive Technologies, from global consultancy McKinsey & Company, predicts that by 2025 the direct economic impact of 3D printing will generate between $230 and $550 billion annually. But to quote  Randy Bachman's 1974 rock hit: 'You Ain't Seen Nuthin' Yet'. If, as McKinsey suggests, 3D printing is set to "transform life, business, and the global economy", the potential impact of 4D printing will ...

[Estimated timeframe:Q1 2013 - 2025]


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: WSJ.com
MTT insight URL: https://www.marketingtrendtracker.com/article.aspx?id=6147

PayPal Plans New Currency for Space Tourism

Bottom Line: PayPal is reportedty mulling an intergalactic payments system for future space tourists.


Ebay product vice president Hill Ferguson last week told the AFP news agency that its PayPal payments business is seriously considering the creation of an intergalactic currency. Acknowledging that the idea might seem premature to many, Mr Ferguson insists that there's no time to waste. “At first you laugh it off and think it's crazy,” Ferguson commented, “but space exploration and the thought of commercialising space are ...

[Estimated timeframe: Q3 2013 onward]

... much closer than a lot of people would think.” 

Last week the company elaborated on its PayPal Galactic Initiative, citing the assistance of the US Space Tourism Society and the SETI [Search for Extra-Terrestrial Intelligence] Institute.

Meantime, PayPal is seriously mulling what future space travelers will use as cash.

The concept of space tourism is far from fanciful. Companies such as Virgin Galactic and Space X have already put the prospect of space tourism on the near horizon.

A space hotel that orbits Planet Earth is a possibility within the next three years, conjuring-up the prospect of porters to tip and room service to pay for with an extraterrestrial currency.

Says PayPal president David Marcus: “As we start planning to inhabit other planets, the practical realities of life still need to be addressed.”

"People there would probably still need to pay bills and tourists leaving Earth would need traveling money."

Read the original unabridged DW.de article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: DW.de
MTT insight URL: https://www.marketingtrendtracker.com/article.aspx?id=6129

Twelve Disruptive Future-Shaping Technologies

Bottom Line: A new report from The McKinsey Global Institute identifies new technologies that will transform and disrupt global business. 


Warns McKinsey.com's Disruptive Technologies report: The relentless parade of new technologies is unfolding on many fronts. Almost every advance is billed as a breakthrough, and the list of “next big things” grows ever longer. Not every emerging technology will alter the business or social landscape — but some truly do have the potential to ...

[Estimated timeframe:Q1 2013 - 2025]


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: McKinsey.com
MTT insight URL: https://www.marketingtrendtracker.com/article.aspx?id=6103

The 'ShareEconomy': A Challenge to Tomorrow's Marketers

Bottom Line: The predominant theme at this month's annual CeBIT trade fair in Hanover was the coming global 'shareconomy' - a trend that could upend traditional marketing.


The term "shareconomy" refers to the accelerating trend among internet consumers to share not only digital data but also organise sharing paradigms for tangible products. The trend is most evident among young people who share knowledge, product and personal experiences and music. Additionally, the trend is fast extending to ...

[Estimated timeframe:Q1 2013 onward]

... cars, bikes and other appliances which can be hired online on an hourly basis. 

According to Frank Pörschmann, the head of CeBIT: "Knowledge is the only resource that multiplies when it is shared. That's the core of what we are seeing today on social networks - in the age of Twitter and Facebook people are sharing knowledge, contacts and experiences.

"And that - what I call 'facebookisation' - is also a growing trend in the economy. Through it, the availability of knowledge as a scarce resource is widened - that can help the economy develop faster and bring about innovation."

Mr Porschmann is not alone in his enthusiasm for the concept. Mobile operators also want to be the drivers and beneficiaries of the shareconomy.

Because of the steadily falling prices of internet flat rates, mobile networks are forced to investigate other areas able to generate revenues in the future. Vodafone Germany, for instance, feattured at its CeBIT stand a new idea for a carsharing model.

Explains Vodafone spokesperson Kuzey Esener: "Using your smartphone, you find a car, book it, and open it."

Vodafone is also trying to offer integrated solutions to the working world because jobs are becoming more mobile, Esener says: "The trend spans many sectors. We are also linking the health sector and many other industries, which we're thereby making more efficient."

[Editor's Note: CeBIT is a German language acronym for Centrum für Büroautomation, Informationstechnologie und Telekommunikation. Literally translated: 'Center for Office Automation, Information Technology and Telecommunication'.]

Read the original unabridged Deutsche Welle article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: DW.de
MTT insight URL: https://www.marketingtrendtracker.com/article.aspx?id=6054

Conventional and Digital Marketing Forecast to Meld in 2013

Bottom Line: 2013 will see senior marketers close the divide between digital and conventional marketing, with social principles infusing their brand efforts.


The latest forecast from global research and advisory firm Forrester predicts that top marketing executives worldwide will regard 2013 as more than 'just another year' of digital media’s growing influence in marketing. Specifically: marketers in the driving seat at consumer-focused companies will finally grasp ... 

[Estimated timeframe: Q1 2013 onward]

... that whether tactics are digital or otherwise, they'll need to drive positive customer experience and interaction with their brand/s. 

Although companies have been investing in digital marketing for years now, Forrester posits that there’s now "an understanding that on some level, all marketing is inherently digital".

On this basis of this understanding, the forecast predicts that interactive marketing budgets in the USA will account for some $50 billion, or 20% of all marketing expenditures. This trend will almost certainly be replicated in Europe and elsewhere in the world.

Even though companies have been investing in digital marketing for years now, Forrester analyst Corinne Munchbach argues that the attitudinal shift is driven by the long overdue realisation that at some level, all marketing is inherently digital.

As a result, she expects interactive marketing budgets within the USA to account for some $50 billion, or 20% of all marketing expenditures.

Read the original unabridged MediaPost.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: MediaPost.com
MTT insight URL: https://www.marketingtrendtracker.com/article.aspx?id=6006



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