297 Marketing Trends found for Research / Market research


To minimise / maximise the insight just click anywhere within the orange box
Advertisers Invest More in Digital to Accelerate Brand Growth

Trend Summary: Advertisers invest more in digital to drive brand growth.


Acccording to Publcis Media subsidiary Zenithoptimedia.com, global advertising confidence is rising rapidly with 4.6% growth forecast for 2018. However, despite the projected 4.6% growth forecast for 2018 there is also growing industry concern about ...

 

[Estimated timeframe:Q1 2018]

... possible cuts to digital advertising budgets.

But despite these concerns, Zenith has found no evidence that advertisers as a whole are shifting budgets away from online advertising.

In fact, online advertising's share of global advertising expenditure continues to rise rapidly.

Zenith forecasts that advertisers will spend 40.2% of their budgets on online advertising this year, an increase of 37.6% on 2017.

This growth in spend is part of the wider process of digital transformation, as advertisers invest in technology, data and innovation to revolutionise their relationships with consumers.

Says Vittorio Bonori, Zenith’s Global Brand President: “We are observing sustained ROI from digital transformation”.

Read the original unabridged Zenith Optimedia.com article.

 

 


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Zenithmedia.com
MTT insight URL: https://www.marketingtrendtracker.com/article.aspx?id=7345

Uncertainty Drives UK Marketers Into Short Term Spending Strategy

Trend Summary: UK marketers lean towards short-term spending strategy.


Uncertain economic conditions in the UK are driving marketers to shift budgets into activation and digital advertising according to the  latest ...

[Estimated timeframe:Q3 2017]

...  Bellwether Report released today by UK advertising body, the Institute of Practitioners in Advertising [IPA].

The report for Q2 2017 is based on data drawn from a panel of three hundred UK marketing professionals, revealing that UK marketers have upwardly revised their internet budgets to the greatest extent since Q3 2007.

The increase in internet budgets fuelled growth in overall marketing budgets, which registered a net balance of +13.1% in Q2, compared to +11.8% in Q1.

Main media advertising also grew, although to a slightly softer degree than in the preceding quarter (net balance: +9.8%, down from +10.7%), as did PR (+2.1%) and events (+2.1%).

Other areas saw reduction, most notably sales promotions, which recorded a net balance of -10.7%, down on the previous quarter’s +1.2%. Reductions in budgets occurred in market research (-6.2%), direct marketing (-4.7%) and ‘other’ (-2.6%).

According to Paul Bainsfair, Director General of the IPA: “The election result has thrown further uncertainty into an already volatile environment".

“Specifically for marketers this has meant a desire, where possible, to seek out more activation-driven advertising. As evidenced strongly in this latest Bellwether Report, this has resulted in a further move towards advertising in the digital space.”

Read the original unabridged WARC.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Warc.com
MTT insight URL: https://www.marketingtrendtracker.com/article.aspx?id=7230

Media and Marketing Deals Sag in 2017 Q1

Trend Summary: Media and marketing mergers and acquisitions slowed down in Q1 2017 versus the same period in 2016.


Total deal volume was $23bn for 757 deals, according to investment bank Petsky Prunier. This was lower than the $32.9bn recorded in the first quarter a year ago, which registered ...

[Estimated timeframe:Q2 2017]


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: MediaPost.com
MTT insight URL: https://www.marketingtrendtracker.com/article.aspx?id=7146

Auto Sales, Barometer of US Economic Health, Declined in March

Trend Summary: Car sales - the barometer of America's economic health - took a dive during March.


March 2017 saw US auto sales sag to a third consecutive monthly decline, a worrying indication that years of sales growth have ...

 

 

[Estimated timeframe:Q2 2017]

... finally come to an end.

​According to a report by Associated Press auto writer Tom Krisher, the auto industry isn't worried.

It's making solid money selling reams of SUVs and trucks to consumers who are loading up on expensive features. But some analysts see large inventories of cars as a looming problem. Car sales were down almost 11%, although truck and SUV sales rose 5.2%, reports  Autodata Corp.

Hyundai suffered the biggest decline at 8%, followed by Ford at 7.5%, as popular car models such as the Sonata and Fusion suffered big decreases. Fiat Chrysler sales tumbled 5%t, while Toyota fell 2% and Honda just under 1%.

However, Nissan sales rose over 3%, while Volkswagen gained just under 3% and General Motors posted an increase of just under 2%, all helped by SUV sales.

Read the original unabridged Yahoo.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Yahoo.com
MTT insight URL: https://www.marketingtrendtracker.com/article.aspx?id=7145

Digital Predicted to Lead Global Ad Growth in 2017

Trend Summary: Ad revenue growth is predicted to rise by 7% in 2017 whilst Digital will soar.


According to Magna, a unit of IPG Mediabrands, global ad growth will slow in 2017 to 3.6%, with total advertising revenues reaching $511bn. Magna attributes the slower rate of growth a to lack of ...

[Estimated timeframe:Q1 2017]

... cyclical events such as the Olympics and major political campaigns that added $3.5bn in incremental adspend in 2016.

Advertisers are reallocating their budgets. Digital-based ad sales will grow double-digits to become the top media category in 2017, Magna asserted, surpassing linear TV ad sales for the first time ($70 billion vs. $67 billion for national and local).

2016 was the first year when digital ad sales finally surpassed total linear television.

Magna also notes that social video was one of the key drivers in 2016, and this will continue in 2017 with the main social media networks competing to offer ever more video content to their users, including some premium content via partnerships with TV companies and major sports leagues.

Read the original unabridged Mediapost.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: www.mediapost.com
MTT insight URL: https://www.marketingtrendtracker.com/article.aspx?id=7143

UK Marketers Ditch Ad Agencies, Opt for In-House Services
... India, Mexico, Brazil and Indonesia, are projected to fuel downloads in mobile app stores. These markets are also expected to experience a boom in downloads, as nearly three billion more consumers are introduced to apps over the coming five years. Moreover, according to  Ap Annie , a   business intelligence and analytics  company headquartered ......
[Estimated timeframe:Q1 2017]

... India, Mexico, Brazil and Indonesia, are projected to fuel downloads in mobile app stores.

These markets are also expected to experience a boom in downloads, as nearly three billion more consumers are introduced to apps over the coming five years.

Moreover, according to Ap Annie, a business intelligence and analytics  company headquartered in San Francisco, global downloads across all mobile app stores will increase 20% annually, reaching 352 billion in 2021.

Read the original unabridged MarketingWeek.com article.

 

 


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: MarketingWeek.com
MTT insight URL: https://www.marketingtrendtracker.com/article.aspx?id=7142

European Ad Industry Bullish About 2017

Trend Summary: New data reveals that confidence levels in the European advertising and marketing industry are getting stronger.


The latest European Advertising Business Climate Index, compiled by the European Association of Communications Agencies [EACA] reached a figure of ...

[Estimated timeframe:Q1 2017]

... +19 in January 2017.

This trend represents a modest increase from the October 2016 level of +16, but is significantly up on the +7 registered last July.

EACA noted that the British ad sector in particular seems to be on a recovery path after the Brexit vote, as the confidence index rose sharply from +4.1 in October 2016 to +38.7 in January 2017.


The latest Expenditure Report from Warc, in conjunction with the UK Advertising Association, indicates that adspend is encouragingly on the increase, with third quarter spending up by 4.2% to break £5bn, while full-year spending is expected to increase by 4.4% to reach £21bn for the first time.


Across Europe, the German (+48), Croatian (+36) and Swedish (+33) markets also recorded high levels of business confidence in the EACA index, which is based on monthly data collected by the European Commission from 43,000 companies.

Read the original unabridged Warc.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Warc.com
MTT insight URL: https://www.marketingtrendtracker.com/article.aspx?id=7097

USA, Europe Shrug Off Economic Concerns

Trend Summary: Consumers and businesses remain calm despite the political turmoil on both sides of the Atlantic.


Despite the election of Donald Trump as US president and the UK's 'Brexit' from the European Union, consumers and businesses are apparently undaunted by the prospect of ...

 

[Estimated timeframe:Q1 2017]

... profound political change.

Economists and other prophets of woe have warned for months that the UK’s departure from the European Union could shake household and business confidence and damage the economy, but it hasn’t played out that way.

A wider trend across the rest of Europe and the USA suggests that consumers and businesses alike are seemingly undaunted by the prospect of profound political change on both sides of the Atlantic and may even be encouraged by it.

If the trend lasts it’s a plus for the still underpowered global economic recovery.

There are, as yet, few signs that the transatlantic economy and prospect of political change are denting what are known as "animal spirits", a term coined by the late John Maynard Keynes to describe the emotions that drive economic behavior.

According to Eric Lascelles, chief economist at RBC Global Asset Management: “Extremely uncertain public policy should be a drag that constricts growth."

“It clearly has not been [the case] in the UK. It simply seems not to be a powerful variable.”

Read the original unabridged WSJ.com article.
 


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: WSJ.com
MTT insight URL: https://www.marketingtrendtracker.com/article.aspx?id=7077

New Tricks for Old Marketing Dogs in 2017

Trend Summary: In 2017 marketers are going to see old dogs with new tricks in areas such as content, melded with game-changing newer dogs.


This is the time of year when marketers don the mystical mantle of Nostradamus and US PR firm Edleman Digital is no exception. Hold your breath as Edelman's sorcerers blow the dust off their crysal ball for a glimpse into the ...

 

[Estimated timeframe:Q4 2016]

... world of marketing in 2017.

Conversational experiences, it seems, will be the name of the game in the year to come, with Messaging apps transmogrifying into an additional  home screen.

There's a chatbot revolution going on, and it's being fuelled by the adoption of chatbots by major social and messaging platforms like Facebook Messenger, Google, Microsoft Skype, Salesforce, Slack, Twitter DM, WeChat, Kik and Line.

There are billions of daily users of messaging platforms who have become accustomed to engaging with brands in the feeds, these platforms hope will facilitate the ability to scale creative 1-to-1 engagement opportunities, known in the marketing trade as "conversational experiences."

Edelman posits that these conversational experiences will integrate with past revolutions in ecommerce and text services, at the same time highlighting the potential of artificial intelligence.

Read the original unabridged Adweek.com article.
 


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: AdWeek.com
MTT insight URL: https://www.marketingtrendtracker.com/article.aspx?id=7060

Global Adspend Predicted to Rise 4% in 2016

Trend Summary: Global advertising expenditure will grow 4.4% this year to reach $539bn, ahead of the 4.1% previously forecast in June.


According to Zenith Optimedia’s latest Advertising Expenditure Forecasts, published today, advertising expenditure worldwide will expand by 4.5% next year and 4.6% in 2018, up from the ...

[Estimated timeframe:Q4 2016]

...  previous growth forecasts for both years, respectively 4.3% and 4.4%.

Zenith also predicts that by 2018 global advertising expenditure will total $589bn, $4bn more than forecast in June this year.

This optimistic forecast is mainly driven by better-than-expected growth in the USA, where a strong labour market has encouraged consumers to increase their spending, and advertisers have fought harder for their share of this expanding market.

The forecast also expect US network TV to return to growth this year (at 1%) after shrinking 5% last year, thanks to new spending by pharmaceutical and fast moving consumer goods companies, plus a strong TV advertising upfront in the USA.

The forecast has also made slight upgrades to its adspend forecasts for Asia Pacific and Western Europe. Zenith now expects Asia Pacific to grow 6.3% this year, up from its previous forecast of 6.2%, thanks to heavy political spending in the Philippines in the run-up to the May 2016 elections.

Zenith has also increased its forecast for Western Europe, where improved conditions in Belgium, Finland, Germany, Italy, Norway, Portugal and Sweden have compensated for slowdown in the UK.

Read the original unabridged Performics.com article.


 

 

 


 


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Performics.com
MTT insight URL: https://www.marketingtrendtracker.com/article.aspx?id=7030



First Previous 1 2 3 4 5  ... Next Last