348 Marketing Trends found for Corporate / Products

To minimise / maximise the insight just click anywhere within the orange box
Driverless Cars Will Be On the Road by 2016-2019

Trend Summary: The head of self-driving cars for Google expects real people to be using them on public roads within two to five years.

Given that the automobile is planet earth's ultimate desirable consumer product, it's unsurprising that über-savvy Google is currently investing massive (albeit undisclosed) sums in the development of self-driving cars [SDCs]. According to Chris Urmson, the executive responsible for the company's SDC programme, the vehicles will remain in test mode for the foreseeable future. Meantime, the company's primary inital objective is the collection of data on ...

[Estimated timeframe:Q4 2015-2019]

... how the autos interact with ordinary vehicles and pedestrians.

The small, bulbous cars without steering wheels or pedals are being tested at a Google facility in California, where the company is working on sensors to detect road signs and other vehicles, plus software that analyses the gathered data.

Mr Urmson is reluctant to name a date for launching driverless cars on roads en masse, saying that the system has to be safe enough to work properly.

Addressing reporters at the Automotive News World Congress in Detroit last week, Urmson admitted that that Google doesn't yet know how it will make money on the cars.

His present goal is to reach the point where his test team no longer has to pilot the cars. 

"What we really need is to get to the point where we're learning about how people interact with it, how they are using it, and how can we best bring that to market as a product that people care for", he said.

Read the original unabridged Trib.com article.

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Casper Star Tribune Communications
MTT insight URL: https://www.marketingtrendtracker.com/article.aspx?id=6489

Apple Watch Set to Trigger Wave of Tech Startups

Trend Summary: Wearable tech devices are on course to make push notifications truly convenient.

Thanks to the latest developments in wearable technology such as Apple's iWatch, 'push notifications' (gizmos that enable your application to notify a user of new messages or events even when they are not  actively using a relevant application) are poised to hit the consumer market as early as March 2015. According to Wall Street Journal columnist Christopher Mims the technology will ...

[Estimated timeframe: Q1 2015 onward]

... be a launch pad for the next wave of billion-dollar consumer-tech startups.

Apple has already revealed its sleek customisable watch and - given the brand's track record - it’s safe to assume the company will again release hardware that’s best in class.

Much more important to the success or failure of the watch, however, are the apps on which the device depends.

Apple already boasts the world’s most loyal regiment of happy, well-paid mobile-app developers who, according to Apple, collectively generated $10bn in revenue at the App Store last year.

As an example of the iWatch's potential consumer appeal, journalist Mims pictures a scenario in which a user walks into a grocery store with a shopping list uploaded to his or her watch.

The device knows the shopper's location so precisely that it can plot a route through the store, eliminating the frustration of wandering from aisle to aisle, wondering where that one particular item might be.

Mims concludes: "While many have highlighted Apple Watch’s payments software and health-monitoring capabilities, its ability to connect us to what our phones already know about where we are and what we’re doing—augmenting our reality with a new layer of data—makes me think it could bring about profound behavioral change in its users."

Read the original unabridged WSJ.com article.

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: WSJ.com
MTT insight URL: https://www.marketingtrendtracker.com/article.aspx?id=6481

Wearable Tech Set for Takeoff in 2015

Trend Summary: The much hyped and long awaited arrival of wearable technology is forecast to hit the deck running in 2015.

According to new survey conducted by US-based Forrester Research, 2015 will see the rise and rise of wearable technology (such as Apple's iWatch) in the USA and also in Europe and the Far East. The popularity of wearable computers is approaching tipping point with 10% of Americans already flaunting activity trackers such as Fitbit Flex and Jawbone UP. Moreover, 45% of those surveyed declared ...

[Estimated timeframe: Q4 2014 - Q4 2015]

... themselves "intrigued by the prospect of getting a wearable device."

By comparison, however, a meagre 4% of Europeans currently wear fitness trackers, although 32% have expressed  an interest in buying a wearable device.

That 10% of Americans have already adopted wearable devices is an important signpost on the road to mass-market acceptance.

And as Reuters recently predicted, the 2015 launch of Apple's iWatch will further drive the wearable technology trend when it hits store shelves in 2015. It's expected to hook ten million buyers in its first year.

In anticipation of the stampede, Apple is reportedly looking for staff with fashion and luxury goods experience to hawk the upscale accessory.

J P Gownder. the author of Forrester's report, says the wearable market will take off because of demand from brands, retailers, healthcare firms, athletic stadiums and others.

Conversely, more than half (52%) of businesses polled by Forrester said preparing for the increasingly popular technology was only a "moderate to critical" priority.

Read the original unabridged AdWeek.com article.

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: AdWeek.com
MTT insight URL: https://www.marketingtrendtracker.com/article.aspx?id=6470

Analysts Predict Grim Future for Tablet Computers

Trend Summary: According to the latest data there's a tough road ahead for the tablet computer category as it nears saturation point in the US market.

Long Island-based research company NPD Group reports that the tablet computer category posted an 8% revenue plunge during the recent 'back-to-school' season. This trend reflects the consumer electronics market’s flat growth over the same period. Moreover, the category has seen ...


[Estimated timeframe: Q4 2014 onward]

... even steeper declines (an 18% revenue sag) during the ensuing eight weeks.

Given that the European and Asian markets usually replicate (albeit later) US market trends, the future of tablets is distinctly foggy.

According to Stephen Baker, NPD’s vice president of industry analysis, these results don’t bode well for the upcoming holiday season.

Says Baker: “The slowdown has been pervasive, and even the launch of the new iPads at the end of this period has not served to reignite sales growth."

He adds: “With the holidays fast approaching, the potential for a positive tablet sales season appears grim.”

In an interview with Marketing Daily, Mr Baker opines that "part of of the product problem for tablets is [that] the upgrade path is unclear. Once you’ve got a two- or three-year-old tablet, you’re not seeing a lot of value for an upgrade.”

Of even greater concern for the tablet industry, the sales declines occur across most tablet form factors and operating systems.

Android tablet sales dollars are down 22% since the end of the back-to-school season, while in dollar terms Apple’s sales declined 20% in the same period.

However, the success of Microsoft's Surface Pro 3 Windows tablets (albeit only a small sector of the market) provided the sole ray of sunshine by upping its dollar sales by 11%, despite unit sales dropping 23% compared with the same period in 2013.

Read the original unabridged MediaPost.com article.

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: MediaPost.com
MTT insight URL: https://www.marketingtrendtracker.com/article.aspx?id=6453

New Technology Threatens One in Three UK Jobs

Trend Summary: One third of the UK's extant jobs could be replaced by machines within the next two decades, a new study foresees.

The study, published by the University of Oxford, predicts that over the next twenty years jobs such as repetitive processing, clerical and support services are most at risk of replacement by automation and internet technology. Moreover the employment situation will be exacerbated by jobs paying below £30,000 a year, which are nearly ....


[Estimated timeframe:Q4 2014 - Q4 2034]

... five times more likely to be replaced than those paying £100,000 annually.

The study was commissioned by Deloitte Touche Tohmatsu Ltd, one of the "Big Four" professional services multinationals (along with PwC, Ernst & Young and KPMG). Deloitte's forecast claims that the trends identified by the survey are already "well under way".

The trend to employment losses is not new and the study notes that jobs such as library assistants, clerks and sales-related occupations, along with travel agents and secretarial positions have already decreased by more than 40% across the UK since 2001.

In their place have come a series of orotund job titles that didn't exist a decade ago. Among the fastest-growing of these globally are such pompous appellations as Tzumba instructor, Social media intern and Data scientist.

Comments the report: "Although the replacement of people by machines is well understood, the scale and scope of changes yet to come may not be".

However, it's not all gloom and doom. The study also found that 40% of UK jobs - such as those in financial services, computing, healthcare, engineering, the arts and media - were at low or zero risk.

Deloitte senior partner Angust Knowles-Cutler warns that the scale of the shift needs to be understood and planned in advance.

According to Knowles-Cutler: "Unless these changes coming in the next two decades are fully understood and anticipated by businesses, policy makers and educators, there will be a risk of avoidable unemployment and under-employment,"

Read the original unabridged BBC.co.uk article.

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: BBC.co.uk
MTT insight URL: https://www.marketingtrendtracker.com/article.aspx?id=6447

Microsoft Hurls IT Gauntlet at Feet of Apple and Google

Trend Summary: In a major change of strategy Microsoft is poised to offer its Office Suite for free via a new mobile edition.

Triggering a potentially seismic change in the global tech industry, the world’s largest software company, Microsoft, announced last Thursday that it will give away a comprehensive mobile edition of its Office suite. The free software, specifically designed for iPads, iPhones and Android tablets, will  ... 

[Estimated timeframe: Q4 2014 onward]

... perform most of the essential things people do with the full PC versions of the product.

The suite of applications, among them Word, Excel and PowerPoint, was originally released in 1990 and during Microsoft's last fiscal year generated nearly a third of of the software giant's revenue — $26bn of a total $87 billion. By some estimates, the software accounted for an even higher portion of the company’s gross profits.

According to New York Times journalist Nick Wingfield: "Just a few years ago, giving away a full free version of Office would have earned a Microsoft chief executive a visit from a witch doctor."

"Now, the move is following through on the rallying cry coming from Satya Nadella, Microsoft’s new chief executive, who has pushed cloud and mobile computing as lodestars for the company’s future.

Wingfield belives that the centre of gravity in the tech industry has quickly shifted to mobile and cloud computing. And Microsoft's unexpected  about-face comes after rivals like Apple and Google and many successful new start-ups offered free software, often with premium perks for sale.

Says Rick Sherlund, an analyst at Nomura Securities: “Lots of consumers don’t need a PC. They just need an internet connection. They don’t need Office as much.”

Read the original unabridged NYT.com article.

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: NYTimes.com
MTT insight URL: https://www.marketingtrendtracker.com/article.aspx?id=6446

Intel Unveils a Presenter's Dream Tool

Trend Summary: New technology developed by chipmaker Intel will revitalise desktop computers come 2015.

Speaking at an industry event in southern California earlier this week Kirk Skaugen, Intel's senior vice president in charge of the tech titan's PC chip business, predicts that the currently sagging category is headed for major changes over the coming ...


[Estimated timeframe: Q4 2014 - Q4 2015]

... year to December 2015.

Uncharacteristically, Intel has been trailing the tech industry over the past twelve months, in particular it's failure to maintain the company's normal growth tempo - in particular the sales of new microprocessors during 2014.

Despite which the chip giant reported surprising signs of growth in PCs, a previously lacklustre category that Mr Skaugen says is headed for major changes.

Speaking at an Intel event in Southern California hosted by the company’s venture capital arm, Skaugen unveiled progress in three of the company’s key technology categories:

  • Eliminating external wires
  • Making passwords obsolete
  • Enabling new kinds of user interface.

His presentation showed, for example, how new radio-based technologies make it practical to set a laptop on a table and immediately view the computer’s screen mirrored on a desktop display without the need to connect anything.

Of even greater practical interest, Intel intends to eliminate the biggest annoyance: the power-supply failure "brick" that bedevils laptop users.

The company's trump card? Technology that will adhere to the underside of a table and send a power charging signal through two inches of wood.

What's more, Intel's gizmo doesn't need to be positioned as precisely as other wireless charging technologies. According to Mr. Skaugen, it can charge multiple devices at once.

Read the original unabridged WSJ.com article.

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Blogs.wsj.com
MTT insight URL: https://www.marketingtrendtracker.com/article.aspx?id=6444

Senior Citizens AccelerateTrend to Self-Driving Cars

Trend Summary: The 50-plus age group are likely to be early adopters of self-driving cars - predicted to be a coming transport revolution.

According to Wall Street Journal columnist Laura Hedl, it won't be young adults who become early adopters of self-driving cars. More probably it will be the 50-plus age group that steers the coming revolution in transportation. Among the first developers likely to exploit this potentially moneyspinning trend is ...

[Estimated timeframe: Q4 2014 - Q4 2020]

... search colossus Google, a piondeer of the self-driving concept.

For once, moreover, Google won't have the market all to itself. Most major auto makers are already testing such vehicles.

Google, however, remains ahead of the pack and is ready to roll. In May the search giant unveiled its latest prototype car in which steering wheel, accelerator and brake pedals were conspicuous by their absence.

Brad Templeton, a lecturer at Silicon Valley's Singularity University, who consulted on the Google car team in 2011 and 2012, predicts that  self-driving vehicles still face significant regulatory hurdles, especially issues of liability and insurance.

In some major areas, however, Templeton says he can see “robocars” (his preferred word) in wide use by 2020 or thereabouts.

He also believes that older adults in particular will reap the early benefits. Says Templeton: “The realities of life just take mobility away from people as they get older. A solution to that problem is going to be highly welcomed.”

And highly profitable!

Read the original unabridged WSJ.com article.

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: WSJ.com
MTT insight URL: https://www.marketingtrendtracker.com/article.aspx?id=6425

Shellshock Bug a "Serious Threat" to Internet of Things

Trend Summary: Cybersecurity professionals are scrambling to identify and patch an open source-code flaw that could seriously affect the "Internet of Things".

The much-hyped "Internet of Things" could be under threat from "Shellshock", a recently uncovered computer bug that could enable hackers to take control of hundreds of millions of devices all over the world. According to the IT security community, the flaw affects "Bash" - open source code used in Unix-based systems since the 1980s. Significantly, Bash is built in at the operating system level and serves as a direct route to controlling systems such as the ...

[Estimated timeframe: Q3 2014 onward]

... much hyped "Internet of Things"

Bash is also used by Apple’s Mac operating system as well as Linux systems and internet servers relied upon by governments, banks and the military.

According to Bogdan Botezatu, senior e-threat analyst at cybersecurity specialist BitDefender: "A significant part of the internet is running Linux or UNIX-based versions of an operating system that includes the Bash shell."

"These Unix-based web servers often run CGI scripts that rely on Bash for functionality, therefore any attack against these scripts could result in exploitation and, subsequently, allow a hacker to remotely own the machine."

Arguably of even greater significance is the verdict of the US National Institute of Standards and Technology's National Vulnerability Database, which rates the vulnerability as a "10" on a scale from one to 10, both regarding impacts and exploitability.

Meantime, cybersecurity specialist Trend Micro opines that the threat could be a bigger deal than Heartbleed, a vulnerability discovered earlier this year in a widely used open source encryption library.

"One of the big differences between this and Heartbleed is that you get to totally control the computer you manage to exploit because the bug is at the operating system level," says Tod Beardsley, engineering security manager with cybersecurity firm Rapid7, whereas Heartbleed could only be used to steal information.

Warns Reno, Nevada-based Dara Security: "if one thing can prevent the Internet of Things from transforming the way we live and work, it will be a breakdown in security"

Read the original unabridged WashingtonPost.com article.

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: WashingtonPost.com
MTT insight URL: https://www.marketingtrendtracker.com/article.aspx?id=6412

Apple Takes Aim at Old-Fashioned Wallets

Trend Summary: Apple Pay, a new mobile payments system, could effectively put traditional pocket-wallet manufacturers out of business.

Apple Inc's digital wallet, introduced last week, enables users to make both in-store and online payments via their phones - effectively eliminating the need for a traditional wallet. Traditionalists, however, need not storm the cyber-barricades yet awhile, given that old-fashioned wallets hold much more than dollar bills and credit cards. Predicts Michael Lyons of wallet-maker Rogue Industries: "Even if people want to carry a smartphone that has the pay capability, some will still prefer ...

[Estimated timeframe: Q3 2014 onward]

... to carry some cash or IDs or credit cards."

While other critics have already observed: "Digital wallets are also subject to the same fickle forces as our phones, ie battery life and connectivity."

And as Justin Dobbs, founder/ceo of online retailer The Wallet Shoppe, observes: "The last thing you want to do is get somewhere, need to pay for something ... and you can't because your phone isn't working." 

He adds: "I love my iPhone, but I don't know if I'd trust it completely if I needed it in a pinch."

Apple isn't the first brand to attempt bulldozing virtual payments on consumers. Google teamed with Citi and MasterCard three years ago to build a wallet.

Visa also attemted to foist Visa Checkout, its new mobile payment system, on a less than enthusiatic public, while PayPal, Square and MasterCard already have their own platforms.

However, if anyone poses a threat to good old-fashioned leather wallets, it's Apple, a company skilled in leading its customers by the nose in the name of trendiness.

"Apple is always different," says Rogue Industries' Michael Lyons. "I think that [it] is going to bring a level of innovation that we haven't seen before."

Read the original unabridged AdAge.com article.

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: AdAge.com
MTT insight URL: https://www.marketingtrendtracker.com/article.aspx?id=6410

First Previous 1 2 3 4 5  ... Next Last