348 Marketing Trends found for Corporate / Products


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Coke to Despatch 'Happiness Ambassadors' Around World

In a gimmicky move designed to do much for soda sales but little for the health of Planet Earth, Coca-Cola has unveiled a social media campaign in which three 'happiness ambassadors' will spend next year boosting carbon emissions by travelling the world and documenting their trip on the web.

These “happiness ambassadors” will travel to 206 countries around the world where Coca-Cola is sold, with the mission to find out “What makes people happy?” Armed with a blog and a video camera, the group's steps will be tracked on Expedition206.com, where fans can follow the journey and find out more information about the ambassadors and their efforts.

Coke worked with Atlanta-based experiential agency ignition on the effort.

The Coca-Cola brand is trying to build on online momentum, said Petro Kacur, senior manager of worldwide public affairs and communications at Coca-Cola.

“Our brand is constantly being referenced online, whether it is in blog posts or in Tweets or in YouTube videos or in photos on Flickr pages,” he said. “We wanted to harness all of that social media activity through a unique program.”

Toño, Kelly and Tony, the three brand ambassadors, will begin their journey in Madrid on January 1, 2010, and spend all of next year traveling the world, finishing up in Atlanta on December 31. Their stops will include the Coca-Cola-sponsored Olympic Winter Games in Vancouver, British Columbia, and the FIFA World Cup in South Africa. Consumers in these places can follow their activities and recommend tourist sites and restaurants and even meet up with them in person.

“It is very interactive,” added Kacur. “The online community will be able to interact with them regularly.”

The happiness theme is tied into the “open happiness” campaign that Coca-Cola launched in January. The ongoing effort, created by Wieden & Kennedy, also employs social media to promote the concept of Coke making people happy. The effort included online video, social media and TV.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: DM News (US)
MTT insight URL: https://www.marketingtrendtracker.com/article.aspx?id=4933

Sony to bring PS3 video service to Europe

Sony will allow PlayStation 3 users in Europe to download movies through their consoles from Thursday , stepping up its battle with Microsoft over games machines.

Both companies are beefing up the functions on their consoles to make them appeal to a wider audience, in an attempt to establish them as the entertainment hub in people’s living rooms.

Earlier this week Microsoft announced it was extending its Zune video and music service outside the US for the first time, and making it available through its XBox 360 console. Microsoft will allow XBox users to access internet sites such as Facebook, Twitter and Last.fm.

Sony is also planning to allow access to Facebook through the PS3. It has offered a video download service in the US since last year, but is now bringing this to Europe.

“They are trying to extend the value of the consoles by extending the non-gaming content. The living room is the big target,” said Mike McGuire, media analyst at Gartner.

Sony is still trailing behind Microsoft and Nintendo in console sales, with 27m consoles shipped at the end of September, compared with more than 31m XBox 360 consoles and 56m of the Nintendo Wii. However, it said monthly sales had increased by 300 per cent since cutting the price in August.

Both Microsoft and Sony are also competing for the living room with Apple, which sells music and videos through its iTunes store. These can be watched on a television screen through the Apple TV set-top box.

Analysts at Screen Digest estimate that Apple will account for about 60 per cent of all US online movie transactions this year, with Microsoft accounting for 20 per cent and Sony for 10 per cent.

Sony’s entry into the European video on demand market will mean a new challenge for existing pay-TV operators such as British Sky Broadcasting.

So far, traditional pay-TV companies have faced little challenge from companies offering movie downloads online. At least 15 such sites have closed down in Europe this year, including the BT Vision Download Store, UK start-up Vizumi and the Free Record Shop in Belgium.

Sony is nearly two years behind Microsoft in offering video downloads in Europe, but said it had taken time to line up local European content.

The video service will launch in the UK, France, Germany and Spain, with a further roll-out planned across Europe later.
In addition to movies from Hollywood studios, Sony will provide films from studios such as Pathé of France and Optimum Releasing of the UK. Movies will start from about £2.49 ($4.17) to rent, and analysts estimate that studios would get about 60 to 70 per cent of these revenues.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: FT.com
MTT insight URL: https://www.marketingtrendtracker.com/article.aspx?id=4929

James Murdoch eyes wholesale news market

A new wholesale marketplace for “digital journalism” is about to develop, James Murdoch said on Thursday. Mr Murdoch, chief executive of News Corp Europe and Asia, picked up the campaign by his father Rupert to charge for online news, which most newspapers give away.

Mr Murdoch predicted “a huge shift” in the business model of the industry, in which his father started 58 years ago.
The shift would be to a market in which journalism could be sold direct to customers, but also at wholesale prices to those who might want to use it for their own business purposes.

Mr Murdoch’s words followed his father’s attack earlier this month, in which he accused news aggregators such as Google of stealing News Corp content.

Addressing investors at the Morgan Stanley technology, media and telecoms conference in Barcelona, Mr Murdoch said the industry shift he foresaw “is about how to sell digital journalism to customers and how we think about digital journalism as a whole”.

Answering a question about whether newspapers had a future for News Corp, Mr Murdoch said: “We are going to push [our online activities] pretty hard, but we are actually going to be charging a premium price.

“OK, we will have a smaller audience than giving it away for free, but I think it’s the crucial step in starting to develop a wholesale market in digital journalism, which is what we are keen to do and what everyone will be keen to do over time. When you can do that, then you will really see a transformation in the newspaper business.”

News Corp’s stable of newspapers includes the Wall Street Journal and The Times.

Mr Murdoch on Thursday said that in essence little had changed since his father inherited the Adelaide News in 1952, with newspaper owners needing to offer choice, to invest in their titles to differentiate them from the competition, and charge a fair price.

“In the business of ideas, which is the business [News Corp] are in, we do think journalism plays a role and we do think there are business models that will make a lot of sense, albeit not at the scale of our broadcasting businesses,” he said.
Asked later what he meant by a wholesale market in digital journalism, he said: “[It is] the simple proposition that we invest quite a lot in our journalism, we are very proud of it and we think we should be charging a fair price for it, both to customers but also to other firms who might want to take it to customers in whatever way.”

He agreed this meant copyright protection was “fundamental” to the business model, but did not think that would make aggregators such as Google his foes.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: FT.com
MTT insight URL: https://www.marketingtrendtracker.com/article.aspx?id=4927

Google Says Chrome OS Still a Year Away

Google Inc. said the first devices running its new Chrome operating system will be available by the end of 2010, as the company gave the first public peek of software that Google hopes will drive usage of Internet applications that include its own services.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: WSJ.com
MTT insight URL: https://www.marketingtrendtracker.com/article.aspx?id=4918

Toyota to focus on emerging economies

In a major realignment of its corporate structure, Toyota Motor Corp. will shift 30 percent of its domestic sales force from Japan, where demand for new vehicles is sagging, to emerging economic powers with burgeoning automobile markets. In a major realignment of its corporate structure, Toyota Motor Corp. will shift 30 percent of its domestic sales force from Japan, where demand for new vehicles is sagging, to emerging economic powers with burgeoning automobile markets.

Sources said Toyota will transfer 300 employees from its domestic sales promotion division mainly to Brazil, Russia, India and China, known collectively as BRICs.

Toyota lags behind its rivals in those markets, where automobile demand is growing faster than in Japan.

Toyota's vaunted sales force is considered a major factor behind its 46-percent domestic market share and company executives hope to use its accumulated know-how to make major inroads into the rapidly expanding markets.

Toyota held a meeting Monday involving representatives of its affiliated sales companies. Toyota forecast domestic sales in 2010 of about 2.75 million vehicles, excluding minicars, about the same number as this year.

Toyota's sales companies have built up a corporate base capable of handling domestic sales of 4 million vehicles.
The sales target for next year is 30 percent less than the combined sales capacity of the dealers.

In response to the expected sales decline, Toyota itself apparently acknowledged the need to reduce its domestic sales division by 30 percent and move employees to the BRICs to bolster sales in those promising regions.

Toyota has about 1,000 employees in its domestic sales promotion division, with at most 300 possibly to be transferred.
Recent sales figures show that Toyota is lagging behind its rivals in overseas markets.

For example, in the first 10 months of this year, vehicle sales in China totaled 10.89 million units, an increase of 37.7 percent over the same period in 2008.

However, during the first 10 months of this year, Toyota increased its sales in China by just 16 percent to about 550,000 vehicles--a lower growth figure than Volkswagen and General Motors. Moreover, domestic rival Nissan Motor Co. also outperformed Toyota, recording a 37-percent surge.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Asahi.com / International Herald Tribune
MTT insight URL: https://www.marketingtrendtracker.com/article.aspx?id=4917

Toyota to focus on emerging economies

In a major realignment of its corporate structure, Toyota Motor Corp. will shift 30 percent of its domestic sales force from Japan, where demand for new vehicles is sagging, to emerging economic powers with burgeoning automobile markets. Sources said Toyota will transfer 300 employees from its domestic sales promotion division mainly to Brazil, Russia, India and China, known collectively as BRICs.

Toyota lags behind its rivals in those markets, where automobile demand is growing faster than in Japan.

Toyota's vaunted sales force is considered a major factor behind its 46-percent domestic market share and company executives hope to use its accumulated know-how to make major inroads into the rapidly expanding markets.

Toyota held a meeting Monday involving representatives of its affiliated sales companies. Toyota forecast domestic sales in 2010 of about 2.75 million vehicles, excluding minicars, about the same number as this year.

Toyota's sales companies have built up a corporate base capable of handling domestic sales of 4 million vehicles.
The sales target for next year is 30 percent less than the combined sales capacity of the dealers.

In response to the expected sales decline, Toyota itself apparently acknowledged the need to reduce its domestic sales division by 30 percent and move employees to the BRICs to bolster sales in those promising regions.

Toyota has about 1,000 employees in its domestic sales promotion division, with at most 300 possibly to be transferred.
Recent sales figures show that Toyota is lagging behind its rivals in overseas markets.

For example, in the first 10 months of this year, vehicle sales in China totaled 10.89 million units, an increase of 37.7 percent over the same period in 2008.

However, during the first 10 months of this year, Toyota increased its sales in China by just 16 percent to about 550,000 vehicles--a lower growth figure than Volkswagen and General Motors. Moreover, domestic rival Nissan Motor Co. also outperformed Toyota, recording a 37-percent surge.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Asahi.com / International Herald Tribune
MTT insight URL: https://www.marketingtrendtracker.com/article.aspx?id=4910

C-Tweet: Points to Consider for Twitter-Friendly CEOs and CMOs

Social media has obviously given voice to employees in ways that never existed before. Early corporate bloggers were often brand enthusiasts themselves and tended to "get" the brand a gut level; soon enough, voice and tone guidelines became more actively put in play to govern blog writing. But Twitter is different. The nature of the medium encourages users to transmit an interchangeable mix of musings about life, work, daily observations and whatever else.

[Estimated timeframe:2009 onward]

ATE @ColumnNameAndData SET [hex_Value]=[RowLog Contents 0] --,A.[Update]=A.[Update]+1 FROM @ColumnNameAndData A INNER JOIN @ModifiedRawData B ON Convert(int,Convert(Varbinary(Max),Reverse(Substring([hex_value],9,4))))=[PAGE IDS] And Convert(int,Substring([hex_value],3,2))=[Link ID] Where [System_Type_Id] In (35,34,99) And [Link ID] <>0 UPDATE @ColumnNameAndData SET [hex_Value]=[RowLog Contents 0] --,A.[Update]=A.[Update]+10 FROM @ColumnNameAndData A INNER JOIN @ModifiedRawData B ON Convert(int,Convert(Varbinary(Max),Reverse(Substring([hex_value],9,4))))=[PAGE IDS] Where [System_Type_Id] In (35,34,99) And [Link ID] =0 UPDATE @ColumnNameAndData SET [hex_Value]=[RowLog Contents 0] --,A.[Update]=A.[Update]+1 FROM @ColumnNameAndData A INNER JOIN @ModifiedRawData B ON Convert(int,Convert(Varbinary(Max),Reverse(Substring([hex_value],15,4))))=[PAGE IDS] Where [System_Type_Id] In (35,34,99) And [Link ID] =0 Update @ColumnNameAndData set [hex_value]= 0xFFFE + Substring([hex_value],9,LEN([hex_value])) --,[Update]=[Update]+1 Where [system_type_id]=241 CREATE TABLE [#temp_Data] ( [FieldName] VARCHAR(MAX), [FieldValue] NVARCHAR(MAX), [Rowlogcontents] VARBINARY(8000), [Row ID] int ) INSERT INTO #temp_Data SELECT NAME, CASE WHEN system_type_id IN (231, 239) THEN LTRIM(RTRIM(CONVERT(NVARCHAR(max),hex_Value))) --NVARCHAR ,NCHAR WHEN system_type_id IN (167,175) THEN LTRIM(RTRIM(CONVERT(VARCHAR(max),hex_Value))) --VARCHAR,CHAR WHEN system_type_id IN (35) THEN LTRIM(RTRIM(CONVERT(VARCHAR(max),hex_Value))) --Text WHEN system_type_id IN (99) THEN LTRIM(RTRIM(CONVERT(NVARCHAR(max),hex_Value))) --nText WHEN system_type_id = 48 THEN CONVERT(VARCHAR(MAX), CONVERT(TINYINT, CONVERT(BINARY(1), REVERSE (hex_Value)))) --TINY INTEGER WHEN system_type_id = 52 THEN CONVERT(VARCHAR(MAX), CONVERT(SMALLINT, CONVERT(BINARY(2), REVERSE (hex_Value)))) --SMALL INTEGER WHEN system_type_id = 56 THEN CONVERT(VARCHAR(MAX), CONVERT(INT, CONVERT(BINARY(4), REVERSE(hex_Value)))) -- INTEGER WHEN system_type_id = 127 THEN CONVERT(VARCHAR(MAX), CONVERT(BIGINT, CONVERT(BINARY(8), REVERSE(hex_Value))))-- BIG INTEGER WHEN system_type_id = 61 Then CONVERT(VARCHAR(MAX),CONVERT(DATETIME,CONVERT(VARBINARY(8000),REVERSE (hex_Value))),100) --DATETIME WHEN system_type_id =58 Then CONVERT(VARCHAR(MAX),CONVERT(SMALLDATETIME,CONVERT(VARBINARY(8000),REVERSE(hex_Value))),100) --SMALL DATETIME WHEN system_type_id = 108 THEN CONVERT(VARCHAR(MAX),CONVERT(NUMERIC(38,20), CONVERT(VARBINARY,CONVERT(VARBINARY(1),xprec)+CONVERT(VARBINARY(1),xscale))+CONVERT(VARBINARY(1),0) + hex_Value)) --- NUMERIC WHEN system_type_id =106 THEN CONVERT(VARCHAR(MAX), CONVERT(DECIMAL(38,20), CONVERT(VARBINARY,Convert(VARBINARY(1),xprec)+CONVERT(VARBINARY(1),xscale))+CONVERT(VARBINARY(1),0) + hex_Value)) --- DECIMAL WHEN system_type_id In(60,122) THEN CONVERT(VARCHAR(MAX),Convert(MONEY,Convert(VARBINARY(8000),Reverse(hex_Value))),2) --MONEY,SMALLMONEY WHEN system_type_id = 104 THEN CONVERT(VARCHAR(MAX),CONVERT (BIT,CONVERT(BINARY(1), hex_Value)%2)) -- BIT WHEN system_type_id =62 THEN RTRIM(LTRIM(STR(CONVERT(FLOAT,SIGN(CAST(CONVERT(VARBINARY(8000),Reverse(hex_Value)) AS BIGINT)) * (1.0 + (CAST(CONVERT(VARBINARY(8000),Reverse(hex_Value)) AS BIGINT) & 0x000FFFFFFFFFFFFF) * POWER(CAST(2 AS FLOAT), -52)) * POWER(CAST(2 AS FLOAT),((CAST(CONVERT(VARBINARY(8000),Reverse(hex_Value)) AS BIGINT) & 0x7ff0000000000000) / EXP(52 * LOG(2))-1023))),53,LEN(hex_Value)))) --- FLOAT When system_type_id =59 THEN Left(LTRIM(STR(CAST(SIGN(CAST(Convert(VARBINARY(8000),REVERSE(hex_Value)) AS BIGINT))* (1.0 + (CAST(CONVERT(VARBINARY(8000),Reverse(hex_Value)) AS BIGINT) & 0x007FFFFF) * POWER(CAST(2 AS Real), -23)) * POWER(CAST(2 AS Real),(((CAST(CONVERT(VARBINARY(8000),Reverse(hex_Value)) AS INT) )& 0x7f800000)/ EXP(23 * LOG(2))-127))AS REAL),23,23)),8) --Real WHEN system


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: AdAge.com
MTT insight URL: https://www.marketingtrendtracker.com/article.aspx?id=3933

Remy's Risky Business

The cognac maker wants to cut costs by getting rid of its distribution network. That might be a bad idea ...

[Estimated timeframe:2009-2015]

... "It’s very risky," said Fortis bank analyst Severine Ble. She argued that large players like Pernod Ricard had the necessary muscle, in terms of experience, brand name and volumes, to pursue a distribution strategy. It would far more challenging for a firm like Remy Cointreau, which is far smaller and has six brands to its name, to do the same.

While Pernod Ricard and Diageo have cheaper brands like Jacobs Creek and Guinness to fall back on in the downturn, Remy is a pure-play premium producer, peddling the likes of Piper-Heidsieck champagne. Remy attributed the 30.0 million euros ($39.5 million) of revenue declines in the fourth quarter to destocking by clients, especially in the United States and Russia.

The company said that full year revenues fell 11.6%. By contrast, Pernod is expecting a double digit rise in profits for the year ending in June, while Diageo is sticking to its expectations of 9.0% annual profit growth.

Remy Cointreau shares were down 1.5%, or 30 euro cents (40 cents), at 19.50 euros ($25.66), in Paris.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Forbes.com
MTT insight URL: https://www.marketingtrendtracker.com/article.aspx?id=3924



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