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Facebook Opts for Pricier Precision Targeting Ads

Trend Summary:  Advertisers are getting smarter about using Facebook to target potential clients.


Advertisers willingness to buy pricier precision targeted ads on Facebook should boost the latter's earnings in the future, according to ... 

... analysts. 

The social network currently provides advertisers with a range of “precision targeting options” to display their ads solely to a specifically selected group of users based on age, location, interests, and other characteristics.

The more targeted the ad, the more Facebook charges - based on the likelihood that users will find it relevant and engage with the advertiser’s message.

However, the pace of earnings growth has slowed during the past year, as Facebook found it was approaching the limit of how many Newsfeed ads it can display without deteriorating the user experience to the point that it begins to deter users.

Read the original unabridged Barrons.com article.

[Estimated timeframe:Q3 2017]

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

... analysts. 

The social network currently provides advertisers with a range of “precision targeting options” to display their ads solely to a specifically selected group of users based on age, location, interests, and other characteristics.

The more targeted the ad, the more Facebook charges - based on the likelihood that users will find it relevant and engage with the advertiser’s message.

However, the pace of earnings growth has slowed during the past year, as Facebook found it was approaching the limit of how many Newsfeed ads it can display without deteriorating the user experience to the point that it begins to deter users.

Read the original unabridged Barrons.com article.

[Estimated timeframe:Q3 2017]

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Barrons.com
MTT insight URL: https://www.marketingtrendtracker.com/article.aspx?id=7223