This page displays one of MarketingTrendTracker’s many current trends.

Marketers Eye AI As Adjunct to Traditional Marketing Needs

Trend Summary:  Marketers worldwide are thinking harder about augmented reality and artificial Intelligence.


According to a survey of 1,019 marketers worldwide conducted by SEO and content performance marketing platform BrightEdge, one third (31.4%) of respondents said they would use artificial  intelligence [AI] to help ... 

... flesh out their content marketing strategy this year.

In addition,a further 8.7% of the suvey sample said they were "very likely"to do so.

Meantime eMarketer reports that 2.8% of respondents said they’re already using AI to develop their content efforts.

Additionally, more marketers are likely investing in AI because they’re confident there is a demand for it. In fact, recent data found that nearly eight in ten of the senior US marketers surveyed believe that consumers are ready for AI.

Moreover, roughly a quarter [24%] of marketers worldwide said that articial reality [AR] will be a priority in 2017. Whereas back in 2016 just 18% felt likewise.

Read the original unabridged TheDrum.com article.

[Estimated timeframe:Q3 2017]

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

... flesh out their content marketing strategy this year.

In addition,a further 8.7% of the suvey sample said they were "very likely"to do so.

Meantime eMarketer reports that 2.8% of respondents said they’re already using AI to develop their content efforts.

Additionally, more marketers are likely investing in AI because they’re confident there is a demand for it. In fact, recent data found that nearly eight in ten of the senior US marketers surveyed believe that consumers are ready for AI.

Moreover, roughly a quarter [24%] of marketers worldwide said that articial reality [AR] will be a priority in 2017. Whereas back in 2016 just 18% felt likewise.

Read the original unabridged TheDrum.com article.

[Estimated timeframe:Q3 2017]

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: The Drum.com
MTT insight URL: https://www.marketingtrendtracker.com/article.aspx?id=7221