This page displays one of MarketingTrendTracker’s many current trends.

AI and Bots Herald Next Version of Mobile Apps

Trend Summary: Bots will become the next version of mobile apps, creating an emotional connection between brands and consumers.


According to Ryan Gavin, Microsoft's General Manager for search, cloud and content, Bots [web robots] will replace mobile applications resulting in conversations via ...

... bots occurring more frequently.

To all intents and purposes, bots will become the new app for brands, while natural language is on course to become the popular user interface, thereby creating an emotional connection between brands and consumers via artificial intelligence [AI] and search.

Microsoft, ever vigilant for opportunities to make a few million bucks, this week announced a new group that will help accelerate the use of AI.

Circa five hundred computer scientists and engineers will support the marketing team and will include Microsoft Research along with the company’s Information Platform Group, Bing and Cortana's  natural language processing. Vital input will also come from the multinational mammoth's Ambient Computing and Robotics teams.

According to Harry Shum, Microsoft EVP of technology and research, tools like Skype Translator, XiaoIce chatbot and the Cortana virtual assistant would not have been possible without years of investment in machine learning, speech recognition and natural language processing". Cortana currently serves around 113 million customers and has answered over twelve billion questions.

Read the original unabridged Mediapost.com article.

[Estimated timeframe:Q4 2016]

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

... bots occurring more frequently.

To all intents and purposes, bots will become the new app for brands, while natural language is on course to become the popular user interface, thereby creating an emotional connection between brands and consumers via artificial intelligence [AI] and search.

Microsoft, ever vigilant for opportunities to make a few million bucks, this week announced a new group that will help accelerate the use of AI.

Circa five hundred computer scientists and engineers will support the marketing team and will include Microsoft Research along with the company’s Information Platform Group, Bing and Cortana's  natural language processing. Vital input will also come from the multinational mammoth's Ambient Computing and Robotics teams.

According to Harry Shum, Microsoft EVP of technology and research, tools like Skype Translator, XiaoIce chatbot and the Cortana virtual assistant would not have been possible without years of investment in machine learning, speech recognition and natural language processing". Cortana currently serves around 113 million customers and has answered over twelve billion questions.

Read the original unabridged Mediapost.com article.

[Estimated timeframe:Q4 2016]

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: MediaPost.com
MTT insight URL: https://www.marketingtrendtracker.com/article.aspx?id=6996