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Consumer Behaviour Will Control The Inexorable Rise of the IOT
... adapt accordingly. A good example of such an adaptation is the introduction of the new Nest Cam Outdoor camera. After Nest Cam started selling this product the company noticed that a large number of purchasers of the product were pointing their devices at windows so they could monitor activity outside their home. So the company seized on this behavioral pattern and created an outdoor......

... adapt accordingly.

A good example of such an adaptation is the introduction of the new Nest Cam Outdoor camera. After Nest Cam started selling this product the company noticed that a large number of purchasers of the product were pointing their devices at windows so they could monitor activity outside their home.

So the company seized on this behavioral pattern and created an outdoor version of the same camera, essentially a traditional Nest Cam built into a weatherproof container.

According to MediaPost.com staff writer Chuck Martin, this is what the IoT is all about: launching and then adapting to consumer behaviors.

Says Martin: "Had Nest simply stuck with its indoor camera it's likely that a fast-moving competitor would move in to capture the outdoor connected camera market".

Mr Martin also warns that: "IoT products are relatively new, and no one really knows how they will be used until placed into the hands of a large number of consumers."

Read the original unabridged MediaPost.com article.

[Estimated timeframe:Q3 2016]

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

... adapt accordingly.

A good example of such an adaptation is the introduction of the new Nest Cam Outdoor camera. After Nest Cam started selling this product the company noticed that a large number of purchasers of the product were pointing their devices at windows so they could monitor activity outside their home.

So the company seized on this behavioral pattern and created an outdoor version of the same camera, essentially a traditional Nest Cam built into a weatherproof container.

According to MediaPost.com staff writer Chuck Martin, this is what the IoT is all about: launching and then adapting to consumer behaviors.

Says Martin: "Had Nest simply stuck with its indoor camera it's likely that a fast-moving competitor would move in to capture the outdoor connected camera market".

Mr Martin also warns that: "IoT products are relatively new, and no one really knows how they will be used until placed into the hands of a large number of consumers."

Read the original unabridged MediaPost.com article.

[Estimated timeframe:Q3 2016]

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: MediaPost.com
MTT insight URL: https://www.marketingtrendtracker.com/article.aspx?id=6936