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Apple Watch Set to Trigger Wave of Tech Startups

Trend Summary: Wearable tech devices are on course to make push notifications truly convenient.


Thanks to the latest developments in wearable technology such as Apple's iWatch, 'push notifications' (gizmos that enable your application to notify a user of new messages or events even when they are not  actively using a relevant application) are poised to hit the consumer market as early as March 2015. According to Wall Street Journal columnist Christopher Mims the technology will ...

... be a launch pad for the next wave of billion-dollar consumer-tech startups.

Apple has already revealed its sleek customisable watch and - given the brand's track record - it’s safe to assume the company will again release hardware that’s best in class.

Much more important to the success or failure of the watch, however, are the apps on which the device depends.

Apple already boasts the world’s most loyal regiment of happy, well-paid mobile-app developers who, according to Apple, collectively generated $10bn in revenue at the App Store last year.

As an example of the iWatch's potential consumer appeal, journalist Mims pictures a scenario in which a user walks into a grocery store with a shopping list uploaded to his or her watch.

The device knows the shopper's location so precisely that it can plot a route through the store, eliminating the frustration of wandering from aisle to aisle, wondering where that one particular item might be.

Mims concludes: "While many have highlighted Apple Watch’s payments software and health-monitoring capabilities, its ability to connect us to what our phones already know about where we are and what we’re doing—augmenting our reality with a new layer of data—makes me think it could bring about profound behavioral change in its users."

Read the original unabridged WSJ.com article.

[Estimated timeframe: Q1 2015 onward]

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

... be a launch pad for the next wave of billion-dollar consumer-tech startups.

Apple has already revealed its sleek customisable watch and - given the brand's track record - it’s safe to assume the company will again release hardware that’s best in class.

Much more important to the success or failure of the watch, however, are the apps on which the device depends.

Apple already boasts the world’s most loyal regiment of happy, well-paid mobile-app developers who, according to Apple, collectively generated $10bn in revenue at the App Store last year.

As an example of the iWatch's potential consumer appeal, journalist Mims pictures a scenario in which a user walks into a grocery store with a shopping list uploaded to his or her watch.

The device knows the shopper's location so precisely that it can plot a route through the store, eliminating the frustration of wandering from aisle to aisle, wondering where that one particular item might be.

Mims concludes: "While many have highlighted Apple Watch’s payments software and health-monitoring capabilities, its ability to connect us to what our phones already know about where we are and what we’re doing—augmenting our reality with a new layer of data—makes me think it could bring about profound behavioral change in its users."

Read the original unabridged WSJ.com article.

[Estimated timeframe: Q1 2015 onward]

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: WSJ.com
MTT insight URL: https://www.marketingtrendtracker.com/article.aspx?id=6481