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Wearable Tech Set for Takeoff in 2015

Trend Summary: The much hyped and long awaited arrival of wearable technology is forecast to hit the deck running in 2015.


According to new survey conducted by US-based Forrester Research, 2015 will see the rise and rise of wearable technology (such as Apple's iWatch) in the USA and also in Europe and the Far East. The popularity of wearable computers is approaching tipping point with 10% of Americans already flaunting activity trackers such as Fitbit Flex and Jawbone UP. Moreover, 45% of those surveyed declared ...

... themselves "intrigued by the prospect of getting a wearable device."

By comparison, however, a meagre 4% of Europeans currently wear fitness trackers, although 32% have expressed  an interest in buying a wearable device.

That 10% of Americans have already adopted wearable devices is an important signpost on the road to mass-market acceptance.

And as Reuters recently predicted, the 2015 launch of Apple's iWatch will further drive the wearable technology trend when it hits store shelves in 2015. It's expected to hook ten million buyers in its first year.

In anticipation of the stampede, Apple is reportedly looking for staff with fashion and luxury goods experience to hawk the upscale accessory.

J P Gownder. the author of Forrester's report, says the wearable market will take off because of demand from brands, retailers, healthcare firms, athletic stadiums and others.

Conversely, more than half (52%) of businesses polled by Forrester said preparing for the increasingly popular technology was only a "moderate to critical" priority.

Read the original unabridged AdWeek.com article.

[Estimated timeframe: Q4 2014 - Q4 2015]

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

... themselves "intrigued by the prospect of getting a wearable device."

By comparison, however, a meagre 4% of Europeans currently wear fitness trackers, although 32% have expressed  an interest in buying a wearable device.

That 10% of Americans have already adopted wearable devices is an important signpost on the road to mass-market acceptance.

And as Reuters recently predicted, the 2015 launch of Apple's iWatch will further drive the wearable technology trend when it hits store shelves in 2015. It's expected to hook ten million buyers in its first year.

In anticipation of the stampede, Apple is reportedly looking for staff with fashion and luxury goods experience to hawk the upscale accessory.

J P Gownder. the author of Forrester's report, says the wearable market will take off because of demand from brands, retailers, healthcare firms, athletic stadiums and others.

Conversely, more than half (52%) of businesses polled by Forrester said preparing for the increasingly popular technology was only a "moderate to critical" priority.

Read the original unabridged AdWeek.com article.

[Estimated timeframe: Q4 2014 - Q4 2015]

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: AdWeek.com
MTT insight URL: https://www.marketingtrendtracker.com/article.aspx?id=6470