This page displays one of MarketingTrendTracker’s many current trends.

Senior Citizens AccelerateTrend to Self-Driving Cars

Trend Summary: The 50-plus age group are likely to be early adopters of self-driving cars - predicted to be a coming transport revolution.


According to Wall Street Journal columnist Laura Hedl, it won't be young adults who become early adopters of self-driving cars. More probably it will be the 50-plus age group that steers the coming revolution in transportation. Among the first developers likely to exploit this potentially moneyspinning trend is ...

... search colossus Google, a piondeer of the self-driving concept.

For once, moreover, Google won't have the market all to itself. Most major auto makers are already testing such vehicles.

Google, however, remains ahead of the pack and is ready to roll. In May the search giant unveiled its latest prototype car in which steering wheel, accelerator and brake pedals were conspicuous by their absence.

Brad Templeton, a lecturer at Silicon Valley's Singularity University, who consulted on the Google car team in 2011 and 2012, predicts that  self-driving vehicles still face significant regulatory hurdles, especially issues of liability and insurance.

In some major areas, however, Templeton says he can see “robocars” (his preferred word) in wide use by 2020 or thereabouts.

He also believes that older adults in particular will reap the early benefits. Says Templeton: “The realities of life just take mobility away from people as they get older. A solution to that problem is going to be highly welcomed.”

And highly profitable!

Read the original unabridged WSJ.com article.

[Estimated timeframe: Q4 2014 - Q4 2020]

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

... search colossus Google, a piondeer of the self-driving concept.

For once, moreover, Google won't have the market all to itself. Most major auto makers are already testing such vehicles.

Google, however, remains ahead of the pack and is ready to roll. In May the search giant unveiled its latest prototype car in which steering wheel, accelerator and brake pedals were conspicuous by their absence.

Brad Templeton, a lecturer at Silicon Valley's Singularity University, who consulted on the Google car team in 2011 and 2012, predicts that  self-driving vehicles still face significant regulatory hurdles, especially issues of liability and insurance.

In some major areas, however, Templeton says he can see “robocars” (his preferred word) in wide use by 2020 or thereabouts.

He also believes that older adults in particular will reap the early benefits. Says Templeton: “The realities of life just take mobility away from people as they get older. A solution to that problem is going to be highly welcomed.”

And highly profitable!

Read the original unabridged WSJ.com article.

[Estimated timeframe: Q4 2014 - Q4 2020]

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: WSJ.com
MTT insight URL: https://www.marketingtrendtracker.com/article.aspx?id=6425