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Marketers Expand Adoption of The Internet of Things

Trend Summary: An increasing number of multinational businesses are adopting "The Internet of Things"


One of one of the hottest topics in the marketing community today is the so-called Internet of Things [IoT]. Although still in its early days, the core of IoT involves the gathering of data from ...

 

 

[Estimated timeframe:Q1 2018]

... connected devices, then analysing and acting on that captured data.

However, current methods of connecting IoT devices have limitations that make applications unsuitable for IoT. However, according to Deloitte, two recent technologies will help expand IoT possibilities: low-power wide-area (LPWA) networks, and the arrival of ‘edge computing’.

These two technologies have the ability to significantly increase the effectiveness and adoption of IoT technologies and are the next step in the continuing technological evolution.

The IoT is already a large market and expected to expand rapidly in the coming years. Globally the IoT market is projected to grow from circa 4.9 million connected devices in 2015 to nearly 21 billion by 2020
Opens a New Window.
 

Read the original unabridged Fox Business.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Fox Business.com
MTT insight URL: http://www.marketingtrendtracker.com/article.aspx?id=7331

Living on the Edge Pays Off for Brands Despite Risks

Trend Summary: FMCG growth across the world slowed from four to three per cent last year.


According to Kantar Worldpanel's recently released annual report, the global FMCG sector has fought relentlessly for growth in the face of ... 

 

[Estimated timeframe:Q1 2018]

... ongoing economic uncertainty.

Kantar Worldpanel’s annual Brand Footprint report reveals that FMCG growth slowed from four to three per cent last year. But despite the challenges, there are still opportunities for innovative FMCG brands to grow.

According to the report, 55% of brands achieved growth—with many examples of those prepared to take risks realising positive returns.

Opines the billionaire seer Mark Zuckerberg: “The biggest risk is not taking any risk. In a world that’s changing quickly, the only strategy that is guaranteed to fail is not taking risks.”

Read the original unabridged AdWeek.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: AdWeek.com
MTT insight URL: http://www.marketingtrendtracker.com/article.aspx?id=7329

Despite The Avalanche of New Media, eMail Remains Millennials' Medium du Jour

Trend Summary: Despite Adland's apparent disdain for eMail as a medium, it remains effective in communicating with Millenials.


According to eMarketer, eMail remains the top choice for 62% of millennial respondents, noting that “nothing else came close.”

eMarketer also predicts that given email's popularity among younger consumers, marketers will be running email campaigns for many years to come. However, although the oportunities are ...

[Estimated timeframe:Q1 2018]

... vast, it's clear that millennials have high expectations for email marketing.

in example eMarketer cites a day in the life of a millennial. Not only is he/she using Facebook Messenger to keep in touch with family, and Snapchat and Instagram’s messaging services to share quick updates with her closest friends.

At work, he/she is interacting on Slack with colleagues, while using LinkedIn Messaging to keep in touch with business connections.

At the end of the day, however, there’s one platform that millennials prefer above all else to connect with brands, although that platform was invented decades ago. 

The platform? eMail, of course!

Read the original unabridged MediaPost.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: www.mediapost.com
MTT insight URL: http://www.marketingtrendtracker.com/article.aspx?id=7328

Madison Avenue In Turmoil as Marketers Demand Change

Trend Summary: The world’s largest marketers are taking aggressive steps to change how they buy ads.


According to the Wall Street Journal adland is currently in turmoil as marketers demand change, triggering upheaval across the ad industry. Leading the herd is P&G's Chief Brand Officer Marc Pritchard who has been pushing ...

 

[Estimated timeframe:Q1 2018]

... the digital titans to prevent ads from appearing adjacent to controversial content.

According to Mr Pritchard, P&G has slashed spending on digital advertising by more than $200m last year, after a recent push for more transparency had revealed such spending to be largely wasteful.

It's no surprise therefore that WPP PLC, the world’s largest ad agency conglomerate, earlier this week logged its worst performance since the financial crisis, posting a decline in net sales and projecting zero growth in 2018.

These developments highlight the fallout as marketers reassess their relationships with ad agencies and big tech companies like Facebook and Google.

Read the original unabridged WSJ.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: WSJ.com
MTT insight URL: http://www.marketingtrendtracker.com/article.aspx?id=7327

Amazon Set to Muscle-In On B2B eCommerce

Trend Summary: Amazon’s new Shipping With Amazon [SWA] service signals its move into to a business to consumers [B2C] format. 


Urges Ray Grady, president and chief customer officer at CloudCraze: “It’s important for businesses to own the ecommerce experience and not outsource or cede margins to Amazon. This move should serve as a call to action for B2Bs.”

 

[Estimated timeframe:Q1 2018]

According to Scott Webb, president of Avionos, a Chicago based digital services and solutions agency, B2B companies have been slower to adopt supply chain innovations because they typically work with larger products more deeply rooted in brick-and-mortar commerce.

Predicts Mr Webb: “As Amazon’s shipping expands, we’re seeing online and offline services converge in B2B and a more streamlined digital process emerge that will ultimately lead to greater efficiencies and customer satisfaction".

He adds: “We can expect this initial rollout to serve as a basis for improving the offering, with Amazon taking an iterative approach as it reaches new geographies.”

Read the original unabridged ChiefMarketer.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Chiefmarketer.com
MTT insight URL: http://www.marketingtrendtracker.com/article.aspx?id=7326

Europe's New Data Protection Act Signals A Marketing Upheaval

Trend Summary: Europe's new Data Protection regulations signal the beginning of a paradigm shift.


With the looming General Data Protection Regulation [GDPR], Europe is about to change the rules relating to data, and it's got the digital marketing and publishing worlds in a state of upheaval. Right now, the name of the game is compliance and it’s a mad dash for ...

[Estimated timeframe:Q1 2018]

...  all entities holding data on EU citizens to bring themselves in line with the new requirements.

Or at very least figure out what they should be doing differently. 

Marketers and their compliance departments are now so bogged down in the minutiae of the new regulations that they’re failing to acknowledge the bigger picture.

GDPR is just the beginning of an even larger, more structural shift in which consumers begin to grasp the inequities of the "value exchange" in which they've been unwitting participants for years. This shift will continue to have implications for marketers well after the dust from GDPR settles.

Read the original unabridged MediaPost.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: MediaPost.com
MTT insight URL: http://www.marketingtrendtracker.com/article.aspx?id=7325

FMCG Titans Plan Night of the Long Knives

Trend Summary: P&G plans to further reduce ad agency and production fees by $400m by 2021.


According to P&G's Ceo David Taylor, that’s in addition to the $750m the consumer-goods giant has already axed over the past three fiscal years. Moreover, Mr Taylor also plans to ... 

[Estimated timeframe:Q1 2018]

... further reduce the number of ad agencies with which it currently works. 

Cynics say that axeman Taylor also wants the remaining agencies to work out of the goodness of their hearts!

The report also suggests that P&G's main rival, Unilever, has likewise embarked on a cost-cutting drive.

Read the original unabridged WSJ.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: WSJ.com
MTT insight URL: http://www.marketingtrendtracker.com/article.aspx?id=7324

Amazon Heralds The Era of Smart Homes

Trend Summary: Here's a glimpse into the future as the era of the smart home looms before us.


It’s a Saturday night, and you’re having friends over for dinner. So you start chatting with your refrigerator, integrated with Amazon’s Alexa while the technology suggests some meal ideas and tells you what ... 

[Estimated timeframe:Q1 2018]

... you’ll need to buy.

The fridge tells you what’s inside and you place your order and start focusing on cleaning, telling your your Google Home to pick a cooking playlist while you enjoy the few minutes of reprieve, knowing that soon your groceries will arrive via drone delivery.

This is the world of the smart home – a world of incredible convenience and connectivity. These innovations set us free to do what we really want and need to do – work, play, relax, socialise – and reduce the tedious time spent on chores and errands.  

As exciting as these changes are, they’re just the beginning. This same desire for convenience and connectivity is driving the global push for smart communities – cities and towns powered by data analytics and the Internet of Things.

Using artificial intelligence, sensors and automation, they will maximize productivity, streamline and strengthen public services and increase sustainability for citizens, communities and companies alike. And they’re coming soon – according to research from the Consumer Technology Association, the global smart city market will be worth more than $34.35bn come 2020.

Read the original unabridged MediaPost.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: MediaPost.com
MTT insight URL: http://www.marketingtrendtracker.com/article.aspx?id=7321

EU Warns Social Media to Bring User Terms Into Line with EU Law

Trend Summary: Europe’s Justice Commissioner has read the Riot Act to Facebook and Twitter.


EU Justice Commissioner Vera Jourova has warned that the use of social media networks as advertising and commercial platforms means they face the same rules as ...


 

[Estimated timeframe:Q1 2018]

... offline service providers.

Says Ms Jourova: “EU consumer rules should be respected and if companies don’t comply, they should face sanctions.

However, she concedes that “Some companies are now making their platforms safer for consumers; however, it is unacceptable that this is still not complete and it is taking so much time.”

Facebook, however, claims that it has worked with EU authorities to make changes to its terms and to ensure greater transparency. It said further updates of the terms were planned later this year.

“We have long had tools in place to inform people about content removals and intend to expand these tools later this year,” claims a Facebook spokeswoman.

Read the original unabridged Reuters.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Reuters.com
MTT insight URL: http://www.marketingtrendtracker.com/article.aspx?id=7320

Sunlight Is at Last Shining On Europe's Strongest Economies After Many False Dawns

Trend Summary: After many false dawns, a ray of sunlight has at last Shone on Europe's strongest economies. 


Growth across the European Union is at levels not seen since 2007 and the continent's powerhouse nations- Germany and France - are seeing growth at levels ...

[Estimated timeframe:Q1 2018]

... not experienced since the financial crisis bounce-back of 2010.

However, cautions the BBC's Economics editor Kamal Ahmed, it would be unwise to start hanging out the flags. 

The bounce, sadly, was what markets describe as a "dead cat" - or in plain English - the trend isn't going anywhere positive.

After the false dawn of 2010, there followed years of economic calamity as the financial crisis morphed into a currency crisis and the economic collapse of Europe's smaller, indebted economies, led by Greece and infecting Portugal and Ireland, as well as Spain.

Read the original unabridged BBC.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: BBC.co.uk
MTT insight URL: http://www.marketingtrendtracker.com/article.aspx?id=7317



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