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Social Media Users Quit Facebook for Instagram - Zuckerberg Wins Either Way

Trend Summary: Social media users bid farewell to Facebook, say Hi to Instagram


Instagram, which Facebook bought back in in 2012 for a cool $1bn, is experiencing a critical moment and is just in time to become a lone ...

 

[Estimated timeframe:Q1 2018]

... bright spot for its parent company, currently in crisis over its handling of people's private information.  

Meantime, in the real world, onlookers are barely able to hide their glee at Facebook's discomforture: "Thank Goodness For Instagram" crooned a Wall Street research note on Facebook's mounting troubles earlier this week.

Whooped an unnamed individual at global, multi-platform media and entertainment news outlet Mashable: "I will delete Facebook, but you could only pry Instagram from my cold, dead hands".


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: USAToday.com
MTT insight URL: http://www.marketingtrendtracker.com/article.aspx?id=7343

Google Makes $300 Million Commitment to Supporting News

Trend Summary: Google has unveiled a three-year, $300 million commitment to help news organisations adapt to the digital age.


 

Google has announced announced the launch of the Google News Initiative, which purports to help news organisations to ...  

[Estimated timeframe:Q1 2018]

... strengthen quality journalism, develop new business models and upgrade their technology.  


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: WSJ.com
MTT insight URL: http://www.marketingtrendtracker.com/article.aspx?id=7342

Video Ads Under Scrutiny By US Media Rating Council

Trend Summary: The US Media Ratings Council is considering raising the bar on video ad impressions.


As part of its ongoing effort to improve ad industry trading currencies, the US Media Rating Council is considering raising the bar on video ad impressions to ...

 

[Estimated timeframe:Q1 2018]

...  “100% Viewabilty".

In addition the Council has issued an RFP [Request for proposals] in addition to research to support the move. The Council also seeks to push for “duration weighting.” Or in plain English, the duration of a financial asset that consists of fixed cash flows, for example a bond. 

Characterising the move as a call for “research and input,” the MRC says it is weighing a “possible move to 100% pixels as a viewability criteria.”

Moreover, the shift to duration weighting is potentially an equally significant industry shift, because it seeks to create a level playing field for valuing time-based exposure to video ads across platforms.

Read the original unabridged Mediapost.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: www.mediapost.com
MTT insight URL: http://www.marketingtrendtracker.com/article.aspx?id=7341

Nestle Ousts P&G From Ruling the Top Marketing Roost

Trend Summary: According to the latest rankings, Nestlé is now the world’s largest consumer packaged goods company.


The latest analysis by data and analytics specialist GlobalData, reveals that the marketing world's former Numero Uno, Procter & Gamble, has been relegated io second place by ... 
[Estimated timeframe:Q1 2018]

... Nestlé.

GlobalData bases its top-25 rankings on market capitalisation valuations, together with end-of-year numbers from publicly traded Consumer Package goods companies, along with its own latest annual reports.

Consumer Packaged Goods companies filling out the top 10 are:  The Coca-Cola Company ($196.6bn), PepsiCo ($166.9bn), Kweichow Moutal ($153.7bn), Unilever ($153.3bn), L’Oreal ($125.8bn), Kraft Heinz ($94.2bn) and Diageo ($90.4bn).

Read the original unabridged MediaPost.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: www.mediapost.com
MTT insight URL: http://www.marketingtrendtracker.com/article.aspx?id=7338

Marketing Organisations Are Expanding AI and Machine Learning in 2018

Trend Summary: How machine learning is revolutionising marketing.


According to multinational consulting, technology and outsourcing services giant Capgemini, 84% of marketing organisations are implementing or ...

 

[Estimated timeframe:Q1 2018]

... expanding AI and machine learning in 2018.

Capgemini estimates that five percent of enterprises using AI and machine learning enhance customer satisfaction by more than 10%, while three in four organisations implementing AI and machine learning increase sales of new products and services by over 10%.

Moreover in 2018 circa 75% of enterprises using AI and machine learning enhance customer satisfaction by more than 10% while three in four organisations implementing AI and machine learning increase sales of new products and services by more than 10%.

Capgemini also identified key technologies that fall under the AI umbrella such as language learning, measurement of human characteristics, analysis of image and video content and digital assistants.

Read the original unabridged ChiefMarketer.com article.
 


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Chiefmarketer.com
MTT insight URL: http://www.marketingtrendtracker.com/article.aspx?id=7337

Marketers Eye The Advent of the New Global "Silk Road"

Trend Summary: Eurasia, the continental landmass containing both Europe and Asia, is rapidly becoming a contiguous market.


The Eurasian market potential is massive, covering upwards of 65% of the global population and 75% of energy resources and 40% of GDP worldwide. The projects of the New Silk Road, however, are like pieces of a puzzle scattered across a clutter-filled room. You see some here, some there, but you don't really think ... 

[Estimated timeframe:Q1 2018]

... much of any of them in and of themselves.

On their own, conventional perceptions of the new Silk Road tend to range from moderately impressive to downright mind boggling, given that resource-dependent nations are building massive transport hubs in the middle of nowhere?  

However, when we start to connect the dots we see how these these pieces come together to form a much larger picture of what global economics in the 21st century will become.

Read the original unabridged Forbes.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Forbes.com
MTT insight URL: http://www.marketingtrendtracker.com/article.aspx?id=7336

Consumer Behavior Continues to Change Amazon’s Business Model

Trend Summary: Amazon Search aims to capitalise on changing consumer behavior.


The biggest challenge for marketers seeking to reach consumers via Amazon remains a lack of understanding of how the ...
marketplace’s ad network and search services work prompting ... 

[Estimated timeframe:Q1 2018]

... Marketing agency Merkle Group to create a playbook geared toward the nuances, benefits and limitations of its ad business.

Since the biggest challenge for marketers seeking to reach consumers via Amazon remains a lack of understanding as to how the
marketplace’s ad network and search services work, Merkle has created a playbook geared toward outlining the nuances, benefits and limitations of its ad business. 

A recent JPMorgan estimate suggests that Amazon’s fledgling's ad business brought in $2.8bn in 2017 and will reach $6.6bn in 2019.

Read the original unabridged MediaPost.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: www.mediapost.com
MTT insight URL: http://www.marketingtrendtracker.com/article.aspx?id=7335

Brands Urged to Rethink Behaviours to Exploit AI

Trend Summary: As AI increasingly shapes our daily lives, brands must mull how to shift their behaviors to meet customer expectations.


AI and the app mentality has forced complicated brands to take a hard look at their products and services and shape them to be ... 

[Estimated timeframe:Q1 2018]

... nimble and mobile-focused.

According to Chief Marketer.com we are already seeing similar misconceptions about how and when brands should experiment with AI, but what else will the AI trend usher in?

Marketers are already mulling what future brand experiences will look like when we as consumers become used to (and expect) incredible simplicity, fewer interfaces to interact with and an incredible amount of personalization?

Posits Chief Marketer: "Brands will need to think beyond creating experiences they want people to adhere to and instead consider creating behaviors they want people to adopt".

Read the original unabridged Chief Marketer.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Chiefmarketer.com
MTT insight URL: http://www.marketingtrendtracker.com/article.aspx?id=7334

EU To Boost Financial Technology Sector Via Crowdfunding

Trend Summary: The European Union has proposed crowdfunding passports in a bid to boost growth in the financial technology sector.


According to the EU’s financial services commissioner Valdis Dombrovskis, an EU crowdfunding license would help crowdfunding platforms to ...  

 

[Estimated timeframe:Q1 2018]

... scale up across Europe.  

Claims Mr Dombrovskis: “It will help them match investors and companies from all over the EU, giving more opportunities for firms and entrepreneurs to pitch their ideas to a wider base of funders.”

Earlier this week the Commission set out a range of measures to encourage growth and job creation in fintech in a bid to to wean the region’s economy off its heavy reliance on bank funding, a core aim of the EU’s wider capital markets union project.

Read the original unabridged Reuters.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Reuters.com
MTT insight URL: http://www.marketingtrendtracker.com/article.aspx?id=7333

Nielsen Launches Forecast Tool to Enhance Ad Targeting

Trend Summary: Global data and measurement titan Nielsen launches an enhanced ad targeting tool.


Seeking to further identify new linear TV audience segments, Nielsen claims its new targeting tool will enable media owners and marketers to maximise their offerings for ... 

[Estimated timeframe:Q1 2018]

... America's looming TV advertising upfront.

Seeking to further identify new linear TV audience segments, Nielsen claims its new tool will assist marketers and media owners to maximise their offerings in the coming national TV advertising upfront selling season.

According to Nielsen, its latest gizmo will enable new audience segments to be based on any combination of attributes, including in-store and online credit/debit transactions such as big-box store shoppers, psychographics (or in plain English) the study and classification of people according to their attitudes, aspirations, and other psychological criteria related to market research, for example reaching pet owners and loyalty-card data related to consumer products.

Read the original unabridged Mediapost.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Mediapost.com
MTT insight URL: http://www.marketingtrendtracker.com/article.aspx?id=7332



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