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Slowdown Predicted for Native Ads In USA - And Elsewhere?

Trend Summary: Native advertising growth is predicted to slow in the foreseeable future.


According to a new report from US research firm eMarketer, spending on native advertising in the USA is projected to reach a ...

... 31% increase compared with last year, albeit a slowdown in growth compared with previous years.

[Estimated timeframe:Q1 2018]

The report reveals that spending on native ads rose about 50% [$32.9bn] in 2017 compared with 64% in 2016. Perhaps more significantly, this trend reflects the flagging growth of native advertising spending via social media platforms.

Read the original unabridged WSJ.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: WSJ.com
MTT insight URL: http://www.marketingtrendtracker.com/article.aspx?id=7359

US Tech Titans Plan Massive Expansion Shift to Taiwan

Trend Summary: Tech titans Google, IBM and Microsoft are all expanding in Taiwan this year.


Google has announced it will hire three hundred people in Taiwan this year, training 5,000 local students in ...

[Estimated timeframe:Q1 2018]

... artificial intelligence for machines.

That news, as detailed on Google’s blog last month, follows an acquisition by the software giant in January of 2,000 employees who once worked for Taiwanese tech firm HTC.

Separately, but in the same thematic vein, Microsoft said in January 2018 that it has it had chosen Taiwan to grow its artificial intelligence business.

The Redmond, Washington headquartered tech colossus also revealed in February of this year that it intends to recruit one hundred people during the next two years, plus a further two hundred within five years to staff a $34m Taiwan Research and Development centre currently under development and dedicated to artificial intelligence, blockchain technology and cloud computing.

Read the original unabridged Forbes.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Forbes.com
MTT insight URL: http://www.marketingtrendtracker.com/article.aspx?id=7358

Microsoft To Plough $5bn Into Internet Of Things Over Next Four Years

Trend Summary: Microsoft plans to invest $5bn in the Internet of Things over the next four years.


The IT giant's massive investment is aimed at supporting innovation in it's technology platform along with ...  

 

[Estimated timeframe:Q1 2018]

... research and development in IoT security, development tools and intelligent services. 

According to Microsoft, other major companies including Kohler, Steelcase, Chevron, United Technologies and Johnson Controls are using its IoT platform.

In a recently released company statement Microsoft said: “With each new implementation, we’re witnessing a unique transformation”.

Added the company: “We’re also getting a look into how both customers and partners overcome the specific challenges of building an IoT solution that harnesses massive amounts of data.

Read the original unabridged MediaPost.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: www.mediapost.com
MTT insight URL: http://www.marketingtrendtracker.com/article.aspx?id=7357

EU Updates Data Its Protection Regulations

Trend Summary: The EU Data Protection Act will shortly take effect both within and beyond the EU.


The EU General Data Protection Regulation [GDPR EU 2016/679] is a regulation in EU law that provides ....

[Estimated timeframe:Q1 2018]

.... data protection and privacy for all individuals within the European Union.

It also addresses the export of personal data outside the EU. One of the big questions surrounding GDPR is exactly how ad tech vendors who don’t have first-party relationships with consumers will get their consent to continue using their data for ad-targeting purposes.

However, Google does have a first-party relationship with its consumers on products like Gmail and search, but most consumers probably aren’t aware of its ad tech brands such as DoubleClick and AdSense.

As reported in the Wall Street Journal, Google is set to update its ad policies in the coming days, requiring the third-party websites and apps that use Google’s ad tech to be responsible for obtaining consent.

Read the original unabridged Wall Street Journal.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: WSJ.com
MTT insight URL: http://www.marketingtrendtracker.com/article.aspx?id=7356

AI Predicted to Dominate Marketing Landscape

Trend Summary: Artificial intelligence [AI] is predicted to dominate the marketing landscape, closely followed by cyber-security.


However, the BBC's business news programme Technology of Business raises a rhetorical question: is AI an enemy or an ally? The broadcaster has garnered ...

[Estimated timeframe:Q1 2018]

... opinions from dozens of UK companies as to what they believe will be the dominant global tech trends in 2018.

Whether helping to identify diseases and develop new drugs, or powering driverless cars and air traffic management systems, the general consensus is that AI will start to deliver in 2018, justifying last year's sometimes hysterical hype.

Moreover, AI will make its presence felt almost everywhere. For example AI early diagnosis could save heart and cancer patients.

It can also sift through vast amounts of digital data, learn and improve, spot patterns we can't hope to see, and hopefully make sensible decisions based on those insights.

Read the original unabridged BBC.co.uk article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: BBC.co.uk
MTT insight URL: http://www.marketingtrendtracker.com/article.aspx?id=7355

Marketers Continue to Embrace AI Technology

Trend Summary: Intelligence and AI are increasingly driving business innovation.


As AI and digital interactions with consumers increase, the opportunities for marketers to ...

[Estimated timeframe:Q1 2018]

... use this kind of intelligent search abound.

Currently there is a plethora of data on offer from the digitally driven interactions provided by search technology. 

For example, if you recently used Microsoft's Bing search, AI may have provided you with a plain-spoken answer to your query.

It also could have summarised two different perspectives on a controversial topic, enabling you to make your own decision.

Read the original unabridged Warc.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Warc.com
MTT insight URL: http://www.marketingtrendtracker.com/article.aspx?id=7354

Scientists Announce Ad Fraud Solution

Trend Summary: Adobe data scientists claim to have found the solution to tackle ad fraud.


Adobe has unveiled a host of new technologies currently under development at its research and development laboratories. The projects include ...

 

[Estimated timeframe:Q1 2018]

... beta technology able to distinguish real humans from bots in an ad fraud context.

Other Adobe beta projects include Perfect Path, which enables brands to adapt to their customers’ journey via the company's artificial intelligence platform Sensei Video Ad AI, enabling it to improve advertisers’ video ad performance via predictive performance modeling and recommendations. 

Adobe has also announced the integration of its advertising software with its Creative Cloud, as well as extending its partnership with Microsoft into China, enabling a set of applications and services from Adobe Systems to give subscribers access to a collection of software used for graphic design, video editing, web development and photography.

Read the original unabridged The Drum.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: The Drum.com
MTT insight URL: http://www.marketingtrendtracker.com/article.aspx?id=7353

Brands and Agencies Want Results From AI -- Not a "Calgon Moment"

Trend Summary: Here's What marketers want from AI platforms?


De-stressing marketers and their ad agencies from the day-to-day complexities of marketing strategies might be a noble [if unachievable] goal despite which it remains  a ...

[Estimated timeframe:Q1 2018]

... secondary concern when it comes to adopting AI.  

When the first scalable artificial intelligence marketing solutions came to market in 2016, brands adopted them more quickly than agencies.

However, neither brands nor ad agencies rushed to embrace AI because of its shiny packaging.

A meagre 11% response to peer pressure of brand respondents, plus just 8% of ad agencies, explored AI because they wanted to try the latest new marketing tool or exotic technology.

Be that as it may, seven out of ten respondents [brands and agencies] cited “increasing the value of our marketing investment” as a key motivating factor for adopting AI.

Brands, which have greater impetus to control costs [they can’t be passed along to clients] were especially keen on this reason: 83% of respondents, compared with just 58% of agencies, cited cost containment as an important factor.

For agencies, increasing campaign productivity [making themselves look good to clients] moved the needle, while 33% investigated AI systems because their current manual and/or technology-aided efforts had flatlined.

Read the original unabridged MediaPost.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Mediapost.com
MTT insight URL: http://www.marketingtrendtracker.com/article.aspx?id=7351

Tech Titans Unite To Conquer Chinese Market

Trend Summary: Adobe extends its partnership with Microsoft into China.


The alliance purports to help brands deliver better personalised experiences to consumers, although there is ... 

[Estimated timeframe:Q1 2018]

... much more to the deal than meets the eye. 

The extended partnership, which was announced at the Adobe Summit 2018 event, will see Adobe’s Experience Cloud run on Microsoft’s Azure. The two software giants will also work together with brands to help them envision and implement their integrated solutions.

The twin titans will also integrate their respective data models, the Experience Data Model and the Common Data Model creating a standard data model that defines and unifies the language for marketing, sales and services data.

Read the original unabridged Thedrum.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: TheDrum.com
MTT insight URL: http://www.marketingtrendtracker.com/article.aspx?id=7346

Advertisers Invest More in Digital to Accelerate Brand Growth

Trend Summary: Advertisers invest more in digital to drive brand growth.


Acccording to Publcis Media subsidiary Zenithoptimedia.com, global advertising confidence is rising rapidly with 4.6% growth forecast for 2018. However, despite the projected 4.6% growth forecast for 2018 there is also growing industry concern about ...

 

[Estimated timeframe:Q1 2018]

... possible cuts to digital advertising budgets.

But despite these concerns, Zenith has found no evidence that advertisers as a whole are shifting budgets away from online advertising.

In fact, online advertising's share of global advertising expenditure continues to rise rapidly.

Zenith forecasts that advertisers will spend 40.2% of their budgets on online advertising this year, an increase of 37.6% on 2017.

This growth in spend is part of the wider process of digital transformation, as advertisers invest in technology, data and innovation to revolutionise their relationships with consumers.

Says Vittorio Bonori, Zenith’s Global Brand President: “We are observing sustained ROI from digital transformation”.

Read the original unabridged Zenith Optimedia.com article.

 

 


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Zenithmedia.com
MTT insight URL: http://www.marketingtrendtracker.com/article.aspx?id=7345



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