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Marketers Pressurised By Innovative Technology

Trend Summary: Marketers are under increasing pressure to stay abreast of innovative technologies.


Doing so, however, is trickier than it seems however. A new report recently released by Oracle Marketing Cloud delves into ...

[Estimated timeframe:Q1 2018]

...  specific areas of marketing that are most impacted by technology solutions and marketing platforms.  

It also examines how marketing automation technology empowers marketers to improve their knowledge of buyer behavior and understand how it plays out in campaigns.

However, according to Scott Brinker, co-founder and CTO of interactive content marketing firm Ion interactive it does not need to be this way.

Read the original unabridged The Drum.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: The Drum.com
MTT insight URL: http://www.marketingtrendtracker.com/article.aspx?id=7374

Amazon Muscles In On Madison Avenue

Trend Summary: Amazon has invaded the advertising business, recording a profit of $1bn for it's second straight quarter.


There's an icy wind pervading Madison Avenue's ad agencies following Amazon's invasion of America's ...

[Estimated timeframe:Q1 2018]

... advertising agencies.

Amazon attributed some of its profit performance to its move into the USA's thriving advertising business.

The company’s “Other Revenues,” ie advertising, grew over the quarter by a massive 39% to $2.03bn.

Chief financial officer Brian Olsavsky described Amazon's high-margin advertising unit as a “multi-billion dollar program”, adding that the main goal of the company's invasion of the US ad industry is to help its customers discover new brands and products.

Read the original unabridged WSJ.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: https://www.wsj.com/articles/cmo-today-amazons-booming-ad-business-pepsico-plans-cola-ad-blitz-u-k-lawmakers-grill-facebook-1524830145
MTT insight URL: http://www.marketingtrendtracker.com/article.aspx?id=7371

US Ad Buyers Predicted To Increase Digital and Mobile Adspend

Trend Summary: Ad agencies and their clients are predicted to increase adspend on digital media and mobile video.


A new report from the US Interactive Advertising Bureau [IAB] predicts that, whatever their concerns, agencies and their clients alike have ...

 

[Estimated timeframe:Q1 2018]

... ample cash to spend on digital video.

Says Anna Bager, executive vice president of Industry Initiatives at the IAB: “There is no question that we will see buyers out in full force throughout this week’s NewFronts presentations, as they seek to invest more of their budgets in the latest original digital video programming opportunities”.

Read the original unabridged Mediapost.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Mediapost.com
MTT insight URL: http://www.marketingtrendtracker.com/article.aspx?id=7370

New EU Legislation Set to Affect HR Teams

Trend Summary: The EU’s General Data Protection Regulation Act [GDPR] which takes effect in May 2018 will be critical for HR Teams.  


Human Resources - specifically the departments responsible for managing resources related to company employees - will shortly be required to cope with the European Union's looming ...

[Estimated timeframe:Q1 2018]

...  General Data Protection Regulation [GDPR] which will take effect in May 2018.

It’s fair to say that legislation has failed to keep pace with the speed at which technology and big data has advanced – particularly the ability of a company to gather, store and analyse data.

GDPR is specifically intended to enhance data protection and the right of EU citizens to privacy, giving them greater control over their personal data and its use by marketers.

The new Act represents a complete overhaul of the legal requirements that must be met by any company handling EU citizens’ personal data – and that also includes employees’ personal data.

The implications of GDPR are not to be sneezed at. Companies who fall foul of the regulation and are found to be misusing personal information face stiff fines of up to €20m or 4% of annual worldwide turnover, whichever is the greater of the two.

Read the original unabridged Forbes.com article.

 


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Forbes.com
MTT insight URL: http://www.marketingtrendtracker.com/article.aspx?id=7369

Marketing Tech Expenditure Predicted to Soar 27% By 2022

Trend Summary: Marketing Tech spending is forecast to exceed $122bn by 2022.


Estimates just released by Forrester Research predict that marketers will invest more than $122 billion by the year 2022 in ...

 

[Estimated timeframe:Q1 2018]

... marketing technology expenditures. 

That’s an increase of 27% on the $96.3bn Forrester estimates marketers will spend this year on on technology and data/analytics.

According to the report, the share of marketing budgets allocated to marketing technology will also increase, up from 30% today to 32% in 2020.

Read the original unabridged Mediapost.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Mediapost.com
MTT insight URL: http://www.marketingtrendtracker.com/article.aspx?id=7368

Commercial Radio In the USA and Elsewhere is Healthier Than Most People Think

Trend Summary: The value of radio as a marketing medium is healthier than marketers realise.


Depending on whose opinion you seek, commercial radio in the USA and elsewhere is either a dying medium or an ... 

 

[Estimated timeframe:Q1 2018]

... unshakable cultural force.

It's the latter, according to Bob Pittman, Chairman-CEO of global media and entertainment company Heart Media.

Tell him that you're writing an article as to whether radio is relevant, and he'll ask a DJ to shout your name out on the air. 

Mr Pittman did just that to media journalist Judann Pollack on April 17th 2018 did just that, with the assurance that "your phone will get flooded." It did

According to Nielsen's Audio Today report, radio continues to belie and defy many expectations, thanks to its ubiquity, especially in cars, notching up a gobsmacking weekly audience of 271 million Americans, equating to 93% of the nation.

Read the original unabridged AdAge.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: AdAge.com
MTT insight URL: http://www.marketingtrendtracker.com/article.aspx?id=7367

Interactive Advertising Bureau Warns Media Industry of Coming Disruption

Trend Summary: The Direct-Brand revolution is predicted to hit the global media industry hard.


The world's major media companies have this week been advised by the Interactive Advertising Bureau [IAB] to ready themselves for another wave of disruption. Moreover, warns the IAB, the global media mammoths had better be ...

[Estimated timeframe:Q1 2018]

...  well armed.

According to the IAB the direct-brand revolution is starting, and it might not be pretty for the media industy's largeest  incumbent players.

At this week's IAB introductory event, 'The Direct Brand Economy', speakers focused on fast-emerging disruptor brands such as Quip, Casper and Hubble, digitally born companies that see everything from data and dashboards to traditional advertising and podcasts to partnerships with brick-and-mortar retailers.

Direct brands, notes the IAB,  represent a new marketing segment with theoretically unlimited ad budgets — since the more products these companies sell, the more ads they want to buy, creating big opportunities for media sellers.

Read the original unabridged MediaPost.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Mediapost.com
MTT insight URL: http://www.marketingtrendtracker.com/article.aspx?id=7366

Private Equity Investments In Marketing Firms Double in 2018

Trend Summary: Private equity backing in marcoms mergers and acquisitions has doubled in 2018.


According to London headquartered research firm Results International, Marcoms M&A mergers and acquisutions are increasingly being driven by ...  

[Estimated timeframe:Q1 2018]

... private equity firms. 

In the first quarter of 2018, around one quarter [22%] of all deals [41%] involved private equity. This is double the 11% recorded in the final half of 2017.

Julie Langley, partner at Results International, notes that: “Total private equity activity for 2017 was up on 2016, and this quarter is showing an even larger jump in deal volumes.

Ms Langley cites recent transactions such as LiquidHub and Ocean Outdoor, observing that not only are private equity finding valuable marcoms businesses to invest in, but that these investments are delivering exits and returns – a key factor in driving continued Private Equity interest in the sector.

Read the original unabridged The Drum.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: The Drum.com
MTT insight URL: http://www.marketingtrendtracker.com/article.aspx?id=7365

Research Reveals Milennials Feel Both Excited and Threatened by AI

Trend Summary: Millennials are not only excited but also feel threatened by Artificial Intelligence. 


According to Forbes.com Millennials are now the largest consumer group worldwide. As a result, it makes sense for ...

[Estimated timeframe:Q1 2018]

...  marketers to consider Millennials thoughts and feelings when deciding on the technologies in which to to invest.

One of the most promising areas of innovation is AI.

Since 2000, there has been a six-fold increase in Venture capitalist's  investments in AI startups.

As a result many businesses are adopting AI technology and the global revenues from “smart” enterprise applications are expected to grow from $1.62bn in 2018 to an eyewatering $31bn come 2025.

More to the point, research indicates that nearly one-third of millennials understand AI and have some experience with it.

Read the original unabridged Forbes.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Forbes.com
MTT insight URL: http://www.marketingtrendtracker.com/article.aspx?id=7364

Ad Agency Boss Predicts Advent of Direct to Consumer Marketing

Trend Summary: TV, social video and everything between will become Adland's top four drivers over the next five years.


At the investment and banking conference in New York City this week hosted by ad agency Media Kitchen, “New TV” will ... 

[Estimated timeframe:Q1 2018]

 ...  bring about the merging of broadcast TV, social video and everything in between.

Addressing the conference, Media Kitchen CEO Barry Lowenthal focussed on what he believes will become the advertising industry's key drivers and surprisingly AI is not one of them!

Instead, Mr Lowenthal foresees the rise of direct to consumer marketing, noting that "All marketers and media companies who want to be relevant in the next next decade are working hard to build direct consumer relationships.

Read the original unabridged Mediapost.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Mediapost.com
MTT insight URL: http://www.marketingtrendtracker.com/article.aspx?id=7360



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