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Mobile's Share of Global Ad Market To Excede 30% By 2020

Trend Summary: Mobile's share of the global advertising market is predicted to exceed 30% come 2020.


According to the latest forecast released today by London based advertising agency Zenith, mobile advertising worldwide will account for 0.5% of ...

[Estimated timeframe:Q1 2018]

... global advertising expenditure come 2020, an increase on 19.2% in 2017.

Expenditure on mobile advertising will total $187bn in 2020, more than twice the $88bn spent on desktop advertising, and lagging by just $5bn behind the $192bn spent on TV advertising.

Zenith also predicts that mobile expenditure will overtake TV advertising in 2021 as internet users switch from desktop to mobile devices, while new users go straight to mobile

Read the original unabridged Zenith article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Zenithmedia.com
MTT insight URL: http://www.marketingtrendtracker.com/article.aspx?id=7434

Microsoft Challenges Amazon Re Checkout-Free Retail

Trend Summary: Microsoft has hurled down its gauntlet at the feet of Amazon.


In a challenge to Amazon's retail supremacy Microsoft has unveiled the development of new technology that could eliminate ...

[Estimated timeframe:Q1 2018]

... the need for cashiers and checkout lines. 

According to Reuters, Microsoft's move is a head-on challenge to Amazon’s online automated grocery shop. Meantime Microsoft has displayed the concept to retailers across the world and has discussed with Walmart a potential collaboration on its groundbreaking new technology which tracks  the goods that shoppers add to their carts.

Earlier this year, Amazon introduced the technology, branded Amazon Go, to an automated bricks-and-mortar store that opened in Seattle.

However, it isn't yet clear when Microsoft will bring it's automated checkout service to market, if at all.vMoreover it remains to be seen whether Microsoft's technology will be the answer retailers are seeking.

Read the original unabridged Foxbusiness.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: FoxBusiness.com
MTT insight URL: http://www.marketingtrendtracker.com/article.aspx?id=7433

The Use of Video is Growing In B2B eMails

Trend Summary: Video use is on the increase in B2B emails a recently published study has found.


According to the 2018 Video In Business Benchmark Report, a recently conducted study by Canadian software company Vidyard, Video usage is on the rise. Currently, companies that publish videos are prolific — generating thirty three releases per month — and boast libraries with 377. Right now, however, only a small minority of B2B brands have yet to ... 

 

 

[Estimated timeframe:Q1 2018]

... embrace eMail/video technology. 

High-tech and professional services companies are the most active users of the nascent technology, whilst websites are the leading distribution channel, used by 86% of content providers.

Read the original unabridged mediapost.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Mediapost.com
MTT insight URL: http://www.marketingtrendtracker.com/article.aspx?id=7432

eCommerce Seeks Alliance With Social Media

Trend Summary: Online shopping is currently big business and its proponents seek closer integration with social media to propel further success.


According to an article today in UK business website The Drum.com, it's not difficult for consumers to love online shopping given that it's quick  convenient and infinitely ...  

[Estimated timeframe:Q1 2018]

... more peaceful than braving a crowded shopping mall.

Indeed, online shoppers worldwide spent US$15 trillion in 2017, a figure that is set to soar further in 2018, predicts Hootsuite’s Digital in 2018 Trends report released earlier this year. 

However, the report posits, online shopping is not always as seamless as it could be, given that shopping inspiration has moved from runways and glossy magazine spreads to social media and influencers.

Nevertheless, the shopping experience still needs to catch up.

in the USA, for instance, social media ranks as the number one influencer of fashion shopping among women in the 18-24 age group, while nearly 32% of women in the 18-34 age group are open to buying clothing directly from a social media platform.

Read the original unabridged The Drum.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: The Drum.com
MTT insight URL: http://www.marketingtrendtracker.com/article.aspx?id=7431

Voice Technology Predicted to Be the Next Big Marketing Disruptor

Trend Summary: Voice technology is predicted to be the next big disruptor for marketers.


A few months ago, Google and Target Marketing magazine jointly released a voice-activated coupon, a groundbreaking marketing "first" utilising ...

[Estimated timeframe:Q1 2018]

... Google Assistant for the very first time.

Moreover, another major brand, Mastercard, said this week that it is looking into integrating its payments system via voice assistants manufactured jointly by Google and Amazon, thereby enabling their cardholders to pay via voice.

Another sign of the digital times reveals that 58% of consumers have used voice search to seek local business information during the past twelve months, while another 46% of the survey sample say they use voice technology to look on a daily basis for a local business to meet their needs.

Read the original unabridged Chiefmarketer.com article.

 


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Chiefmarketer.com
MTT insight URL: http://www.marketingtrendtracker.com/article.aspx?id=7429

Ad Measurement Doesn't Measure Up Say America's CMOs

Trend Summary: New Nielsen study finds that many CMOs believe digital measurement fails to measure up.


In an in-depth survey of chief marketing officers, Nielsen reports that 82% of the survey sample say they expect to increase ... 

[Estimated timeframe:Q1 2018]

... their spending on digital media in the coming year.

However,only 30% of those interviewed say they plan to increase the expenditure they parcel out to ad buys in traditional media. On average these CMOs  expect their digital adspend to increase by 49% in the coming twelve months.

Moreover, nearly half of the survey respondents expect a decrease in spending, with the average prediction being in the region of 5%.

However, they also admit they maybe flying blind.

In terms of measurement, only one in four marketers reported high levels of confidence in the ability to measure the [ROI] of their media spend, regardless of type or the trade spend.

Nielsen also notes however, that 79% of repondents expect to increase their investment in marketing analytics and attribution during the next twelve months.

Read the original unabridged Mediapost.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Mediapost.com
MTT insight URL: http://www.marketingtrendtracker.com/article.aspx?id=7427

Soccer World Cup Predicted to Boost Global Adspend by US$2.4bn In 2018

Trend Summary: This year’s FIFA World Cup event in Russia will add US$2.4bn to the global advertising market.


New research from ROI agency Zenith predicts that the above figure will be the net amount of money added to the market, taking into account ...

[Estimated timeframe:Q1 2018]

... both the extra money spent by advertisers seeking to reach World Cup audiences, also any reductions in spending by advertisers who wish to avoid this competitive period.

The World Cup event creates valuable opportunities for advertisers as TV coverage of its matches attracts huge audiences worldwide – circa $3.5bn people viewing at home in over 200 different nations during a season, when in the northern hemisphere at least, TV audiences are typically at their annual low point. 

Read the original unabridged Zenithmedia.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Zenithmedia.com
MTT insight URL: http://www.marketingtrendtracker.com/article.aspx?id=7426

Apple Set to Contribute to a Paradigm Shift in Media Consumption

Trend Summary: The next new paradigm in media could be Ambiance.


Possibly inspired by Will Shakespeare's famous phrase: "The past is prologue to the future", Apple Inc has contributed to a ... 

 

[Estimated timeframe:Q1 2018]

... paradigm shift in media consumption, implying that the next new thing in marketing will be ambient media.

That’s the conclusion of the equities research team at UBS following Apple Inc. 

“The Ambient Paradigm is on the horizon,” according to analysts gobbledegook, noting that just as Apple evolved from a computing paradigm to a mobile one, it is it is now in the process of transitioning to an ambient base.

Read the original unabridged Mediapost.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: www.mediapost.com
MTT insight URL: http://www.marketingtrendtracker.com/article.aspx?id=7425

EU Accuses US Tech Titans of Breaking GDPR Laws

Trend Summary: Complaints have been filed against US media titans within hours of the implementation of new GDPR laws.


Among the alledged culprits are Facebook, Google, Instagram and WhatsApp, all accused of forcing their users to consent to ...

[Estimated timeframe:Q1 2018]

... targeted advertising in order to use their services. 

According to privacy protection group Noyb.eu led by activist Max Schrems, people are not being given a "free choice" in the use of the above-mentioned services.

The websites in question could be forced to change how they operate, failing which they could be fined under the recently implemented GDPR [General Data Protection Regulation].

Read the original unabridged BBC.co.UK article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: BBC.co.uk
MTT insight URL: http://www.marketingtrendtracker.com/article.aspx?id=7424

US Media Publishers Unite to Combat Google and Facebook

Trend Summary: US Media Publishers pool ad sales efforts to combat Google and other tech titans.


The partnership aims to enable publishers to achieve greater scale and ability to compete with the media dominance of ... 

[Estimated timeframe:Q1 2018]

... Google and Facebook.

New York based media companies, PopSugar and Rolling Stone have all joined Concert, a digital advertising marketplace operated by Vox Media, the companies said Thursday.

According to Vox Media, the moves give Concert additional media muscle to sell digital ads across $122.million unduplicated unique site visitors across forty different websites.

Concert targets its audiences using a few large categories, such as women’s lifestyle, sports and C-Suite, which correspond to sites in its network. C-Suite, for example, includes Quartz, Recode, Vox, Verge and CNBC.

Read the original unabridged wsj.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: WSJ.com
MTT insight URL: http://www.marketingtrendtracker.com/article.aspx?id=7423



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