2,134 Marketing Trends
Identified as at Today Feb 21, 2018



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Conducting a daily scan of relevant online and offline information sources, the MTT team identifies, curates and collates the current and future trends most likely to impact upon the world’s communications industries. These trends are categorised under twelve main headings and forty subheadings.


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Today’s Marketing Trends 21/02/2018

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EU Warns Social Media to Bring User Terms Into Line with EU Law

Trend Summary: Europe’s Justice Commissioner has read the Riot Act to Facebook and Twitter.

EU Justice Commissioner Vera Jourova has warned that the use of social media networks as advertising and commercial platforms means they face the same rules as ...


[Estimated timeframe:Q1 2018]

... offline service providers.

Says Ms Jourova: “EU consumer rules should be respected and if companies don’t comply, they should face sanctions.

However, she concedes that “Some companies are now making their platforms safer for consumers; however, it is unacceptable that this is still not complete and it is taking so much time.”

Facebook, however, claims that it has worked with EU authorities to make changes to its terms and to ensure greater transparency. It said further updates of the terms were planned later this year.

“We have long had tools in place to inform people about content removals and intend to expand these tools later this year,” claims a Facebook spokeswoman.

Read the original unabridged Reuters.com article.

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Reuters.com
MTT insight URL: http://www.marketingtrendtracker.com/article.aspx?id=7320

Sunlight Is at Last Shining On Europe's Strongest Economies After Many False Dawns

Trend Summary: After many false dawns, a ray of sunlight has at last Shone on Europe's strongest economies. 

Growth across the European Union is at levels not seen since 2007 and the continent's powerhouse nations- Germany and France - are seeing growth at levels ...

[Estimated timeframe:Q1 2018]

... not experienced since the financial crisis bounce-back of 2010.

However, cautions the BBC's Economics editor Kamal Ahmed, it would be unwise to start hanging out the flags. 

The bounce, sadly, was what markets describe as a "dead cat" - or in plain English - the trend isn't going anywhere positive.

After the false dawn of 2010, there followed years of economic calamity as the financial crisis morphed into a currency crisis and the economic collapse of Europe's smaller, indebted economies, led by Greece and infecting Portugal and Ireland, as well as Spain.

Read the original unabridged BBC.com article.

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: BBC.co.uk
MTT insight URL: http://www.marketingtrendtracker.com/article.aspx?id=7317