2,134 Marketing Trends identified as at Jun 27, 2017

2728
Drum Media Award

◄ TEST THE ONE-CLICK POWER OF THE TRENDTRACKER SEARCH ENGINE FOR FREE

with a single click on any of the twelve main categories and forty sub-categories in the column on the left of this page. The results will be displayed instantaneously.


◄ A UNIQUE RESOURCE FOR MARKETING PROFESSIONALS

Conducting a daily scan of relevant online and offline information sources, the MTT team identifies, curates and collates the current and future trends most likely to impact upon the world’s communications industries. These trends are categorised under twelve main headings and forty subheadings.


◄ EVALUATE

This unique professional resource risk free, we offer 180 days unlimited access to the MTT database at zero cost., To accept this offer, simply click on the Registration link


◄ SITE SECURITY

This website is Norton/VeriSign certified, assuring your security whilst on this site: VeriSign registration number Z201271X. MarketingtrendTracker.com is a brand of FiveSight LLP, registered in the UK (company number OC344690).


Today’s Marketing Trends 27/06/2017

To minimise / maximise the insight just click anywhere within the orange box
US Data & Marketing Association Create First-Ever US Cross-Industry Coalition

Trend Summary:  US Data & Marketing Association to create first-ever cross-industry coalition.


America's Data & Marketing Association [DMA] has announced the formation of the Structured Innovation Identity Council with a remit to ...

......

... address the growing challenge of cross-channel identity and attribution in marketing.

The program brings together top level marketers, agents and data professionals across the full spectrum of the advertising ecosystem in a bid to address common issues related to measuring and tracking consumer behavior and interaction.

Addressing the Identity Council’s kick-off workshop Jacob Ciesielski, Vice President of Data Technology Solutions at FCB/SIX said: “We are now at a point where technology has surpassed our expectations as marketers.”

According to Mr Ciesielski, “Marketers are trying to leverage everything that is available to connect identities across platforms, create seamless user experiences, and personalize experiences.”

As mobile device usage continues to increase and consumer attention fragments from screen to screen, tracking the customer journey, online and off, is considered to be one of the biggest challenges of our time.

The DMA’s Identity Council bridges the gap by bringing diverse companies together to produce solutions that they may not have been able to develop themselves.

Read the original unabridged DMA article.

[Estimated timeframe:Q2 2017]

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: DMA.org
MTT insight URL: http://www.marketingtrendtracker.com/article.aspx?id=7209

Facebook Ceo Zuckerberg Unveils New World Vision

Trend Summary: Facebook Ceo Zuckerberg takes another step forward defining a new vision for the social-media company.


Mr Zuckerberg says he wants Facebook to help people build more robust communities offline, bringing the world closer together as ...

......

... his company grapples with its growing power in the world.

According to Zuckerberg, Facebook’s focus over the next decade will be the creation of tools to build more community and bring the world closer together - a shift from the company's longtime motto “connect the world.”

“I used to think that if we just gave people a voice and helped them connect, that would make the world a lot better by itself,” Zuckerberg said earlier this week at an event in Chicago for circa 300 leaders of Facebook’s largest and frequently used groups on the platform.

Wiping back a tear the caring billionaire ($64.2bn in 2017 to date) confessed: “But our society is still divided. Now I believe we have a responsibility to do even more”.

Read the original unabridged WSJ.com article.

[Estimated timeframe:Q2 2017]

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: WSJ.com
MTT insight URL: http://www.marketingtrendtracker.com/article.aspx?id=7208