975 Marketing Trends found for Techno-Trends / Digital


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Microsoft Challenges Amazon Re Checkout-Free Retail

Trend Summary: Microsoft has hurled down its gauntlet at the feet of Amazon.


In a challenge to Amazon's retail supremacy Microsoft has unveiled the development of new technology that could eliminate ...

[Estimated timeframe:Q1 2018]

... the need for cashiers and checkout lines. 

According to Reuters, Microsoft's move is a head-on challenge to Amazon’s online automated grocery shop. Meantime Microsoft has displayed the concept to retailers across the world and has discussed with Walmart a potential collaboration on its groundbreaking new technology which tracks  the goods that shoppers add to their carts.

Earlier this year, Amazon introduced the technology, branded Amazon Go, to an automated bricks-and-mortar store that opened in Seattle.

However, it isn't yet clear when Microsoft will bring it's automated checkout service to market, if at all.vMoreover it remains to be seen whether Microsoft's technology will be the answer retailers are seeking.

Read the original unabridged Foxbusiness.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: FoxBusiness.com
MTT insight URL: http://www.marketingtrendtracker.com/article.aspx?id=7433

Voice Technology Predicted to Be the Next Big Marketing Disruptor

Trend Summary: Voice technology is predicted to be the next big disruptor for marketers.


A few months ago, Google and Target Marketing magazine jointly released a voice-activated coupon, a groundbreaking marketing "first" utilising ...

[Estimated timeframe:Q1 2018]

... Google Assistant for the very first time.

Moreover, another major brand, Mastercard, said this week that it is looking into integrating its payments system via voice assistants manufactured jointly by Google and Amazon, thereby enabling their cardholders to pay via voice.

Another sign of the digital times reveals that 58% of consumers have used voice search to seek local business information during the past twelve months, while another 46% of the survey sample say they use voice technology to look on a daily basis for a local business to meet their needs.

Read the original unabridged Chiefmarketer.com article.

 


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Chiefmarketer.com
MTT insight URL: http://www.marketingtrendtracker.com/article.aspx?id=7429

Marketers Seek To Solve Four Key Challenges

Trend Summary: Advertisers are frustrated by their inability to reach the right consumers at the right time with the right offers.


Despite recent innovations in ad-tech, advertisers face an ever-shrinking window in which to capture consumers attention whern the average digital ad is ... 

 

[Estimated timeframe:Q1 2018]

... viewed for a meagre 1.7 seconds.

While these challenges may seem insurmountable, there is a silver lining on the horizon, given that personalisation, optimisation and measurement—have the potential to make advertising more effective than ever before.

Read the original unabridged Chiefmarketer.com article


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Chiefmarketer.com
MTT insight URL: http://www.marketingtrendtracker.com/article.aspx?id=7391

Media Buyers Fear GDPR Will Make 43% of Consumer Targeting Data Unusable

Trend Summary: US media buyers fear the EU's General Data Protection regulations [GDPR] will render 43% of consumer targeting unusable.


A survey of top US media buyers and planners at thirty two major media agencies, conducted by contextual targeting platform Vibrant reveals that buyers fear ... 

[Estimated timeframe:Q1 2018]

... their clients’ consumer data will become unusable because of the new regulations.

The average of all buyers' responses was 43%, with the highest response notching 85%.

Two-thirds of survey respondents agreed that the effect of GDPR will be to do more contextual targeting, while 26% were neutral and only 8% disagreed.

Read the original unabridged MediaPost.com article. 

 


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: www.mediapost.com
MTT insight URL: http://www.marketingtrendtracker.com/article.aspx?id=7390

Marketers Pressurised to Stay Ahead of Online Technologies

Trend Summary: Marketers are under increasing pressure to keep up with innovative technologies. 


Picking the right technologies can be trickier than it seems, so what questions should marketers, agencies and advertisers be asking their ...

[Estimated timeframe:Q1 2018]

... marketing technology solutions provider?

A report by Oracle Marketing Cloud: The Guide to Building Your Marketing Technology Stack delves into the specific areas of marketing most impacted by technology solutions and marketing platforms.

The report mines how marketing automation technology empowers marketers to improve their knowledge of buyer behavior and understand how it plays out in their campaigns. 

Read the original unabridged TheDrum.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: The Drum.com
MTT insight URL: http://www.marketingtrendtracker.com/article.aspx?id=7388

Facebook Offers Advertisers New Branded Content Platform

Trend Summary: Facebook plans to build a new platform for its branded content campaigns.


Cautiously avoiding any specifics, Facebook has announced it is working on a tool that helps advertisers and creators to easily ...

 

[Estimated timeframe:Q1 2018]

... connect for branded content campaigns.

As Fidji Simo and Sibyl Goldman, respectively vice president, product and director of entertainment partnerships at Facebook, noted back in March: “Creators participating in the test can set up a portfolio highlighting their area of expertise, while advertisers are able to search and find creators to collaborate on branded content campaigns".

According to the screenshots published by AllFacebook, marketers will be able to search through a list of potential influencer partners based on “audience match,” reach, engagement, follower counts, and the number of video views they have amassed.

Read the original unabridged Mediapost.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Mediapost.com
MTT insight URL: http://www.marketingtrendtracker.com/article.aspx?id=7387

Marketers Pressurised By Innovative Technology

Trend Summary: Marketers are under increasing pressure to stay abreast of innovative technologies.


Doing so, however, is trickier than it seems however. A new report recently released by Oracle Marketing Cloud delves into ...

[Estimated timeframe:Q1 2018]

...  specific areas of marketing that are most impacted by technology solutions and marketing platforms.  

It also examines how marketing automation technology empowers marketers to improve their knowledge of buyer behavior and understand how it plays out in campaigns.

However, according to Scott Brinker, co-founder and CTO of interactive content marketing firm Ion interactive it does not need to be this way.

Read the original unabridged The Drum.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: The Drum.com
MTT insight URL: http://www.marketingtrendtracker.com/article.aspx?id=7374

Research Reveals Milennials Feel Both Excited and Threatened by AI

Trend Summary: Millennials are not only excited but also feel threatened by Artificial Intelligence. 


According to Forbes.com Millennials are now the largest consumer group worldwide. As a result, it makes sense for ...

[Estimated timeframe:Q1 2018]

...  marketers to consider Millennials thoughts and feelings when deciding on the technologies in which to to invest.

One of the most promising areas of innovation is AI.

Since 2000, there has been a six-fold increase in Venture capitalist's  investments in AI startups.

As a result many businesses are adopting AI technology and the global revenues from “smart” enterprise applications are expected to grow from $1.62bn in 2018 to an eyewatering $31bn come 2025.

More to the point, research indicates that nearly one-third of millennials understand AI and have some experience with it.

Read the original unabridged Forbes.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Forbes.com
MTT insight URL: http://www.marketingtrendtracker.com/article.aspx?id=7364

US Tech Titans Plan Massive Expansion Shift to Taiwan

Trend Summary: Tech titans Google, IBM and Microsoft are all expanding in Taiwan this year.


Google has announced it will hire three hundred people in Taiwan this year, training 5,000 local students in ...

[Estimated timeframe:Q1 2018]

... artificial intelligence for machines.

That news, as detailed on Google’s blog last month, follows an acquisition by the software giant in January of 2,000 employees who once worked for Taiwanese tech firm HTC.

Separately, but in the same thematic vein, Microsoft said in January 2018 that it has it had chosen Taiwan to grow its artificial intelligence business.

The Redmond, Washington headquartered tech colossus also revealed in February of this year that it intends to recruit one hundred people during the next two years, plus a further two hundred within five years to staff a $34m Taiwan Research and Development centre currently under development and dedicated to artificial intelligence, blockchain technology and cloud computing.

Read the original unabridged Forbes.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Forbes.com
MTT insight URL: http://www.marketingtrendtracker.com/article.aspx?id=7358

Microsoft To Plough $5bn Into Internet Of Things Over Next Four Years

Trend Summary: Microsoft plans to invest $5bn in the Internet of Things over the next four years.


The IT giant's massive investment is aimed at supporting innovation in it's technology platform along with ...  

 

[Estimated timeframe:Q1 2018]

... research and development in IoT security, development tools and intelligent services. 

According to Microsoft, other major companies including Kohler, Steelcase, Chevron, United Technologies and Johnson Controls are using its IoT platform.

In a recently released company statement Microsoft said: “With each new implementation, we’re witnessing a unique transformation”.

Added the company: “We’re also getting a look into how both customers and partners overcome the specific challenges of building an IoT solution that harnesses massive amounts of data.

Read the original unabridged MediaPost.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: www.mediapost.com
MTT insight URL: http://www.marketingtrendtracker.com/article.aspx?id=7357



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