961 Marketing Trends found for Techno-Trends / Digital


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Facebook Unveils Major Changes to Social Media

Trend Summary: Facebook's latest changes are set to impact influencers and the future of Social Media Marketing.


Once again, Mark Zuckerberg shook up the world last week when he announced that Facebook will change it's algorithm to...

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... promote more personal content as opposed to news items.

According to Social Media Strategist, Thomas Drew, obsessing over Zuckerburg’s net worth has never yielded positive results for me.

Instead my conclusion was this: "What’s bad for businesses is good for Influencers".

With new regulations on data [General Data Protection Regulation] and less material from media outlets and businesses organically making Facebook users feeds, the stock of Social influencers will continue to rise.

Read the original unabridged Forbes.com article.

[Estimated timeframe:Q1 2018]

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Forbes.com
MTT insight URL: http://www.marketingtrendtracker.com/article.aspx?id=7314

Major Companies Worldwide Have Yet to Exploit Machine Learning

Trend Summary: Five vectors of progress are making it easier, faster, and cheaper to deploy machine learning.


Though nearly every industry is finding applications for machine learning—the artificial intelligence technology that feeds on data to automatically discover patterns and anomalies and make predictions—most companies are not yet ...

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... taking advantage of the oppportunities.

Machine learning is one of the most powerful and versatile information technologies available today, however most companies have not yet begun to put it to use.

One recent survey of 3,100 executives in small, medium, and large companies across seventeen nations countries found that fewer than 10% were investing in machine learning.

According to the survey, a number of factors are restraining the adoption of machine learning. Specifically: Qualified practitioners are in short supply while tools and frameworks for doing machine learning work are immature and still evolving.

Read the original unabridged WSJ.com article.

[Estimated timeframe:Q1 2018]

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: WSJ.com
MTT insight URL: http://www.marketingtrendtracker.com/article.aspx?id=7310

Twitter Revamps Its Digital Offering Via AI

Trend Summary: Twitter is leading the media herd via AI and machine learning to revamp digital experiences.


In the latest example of this trend, Twitter is using neural networks to crop picture previews in more eye-pleasing ways. According to Zehan Wag and Lucas Theis, respectively an engineering manager and researcher at Twitter, the goal is to create ...

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... a more consistent UI experience. 

Specifically, Twitter is using a technique called "knowledge distillation" to train a smaller network to imitate the shower but via a more powerful network that enables an ensemble of large networks to generate predictions on a set of images. These predictions, together with some third-party data, are then used to train a smaller, faster network.

Read the original unabridged MediaPost.com article.

[Estimated timeframe:Q1 2018]

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: MediaPost.com
MTT insight URL: http://www.marketingtrendtracker.com/article.aspx?id=7306

Marketers Seek Greater Control Of Programmatic Advertising

Trend Summary: Digital media buying will continue to migrate inhouse according.


According to a recent study commissioned by US digital media-buying technology firm Centro, media-buying will continue to migrate “in-house. The underlying reason for this treand, according to agencies and clients alike is ...

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... is "control".

The study, which surveyed 153 ad agency executivess late last year last year found that 81% of marketers plan to bring at least some of their programmatic advertising in-house over the cominng twelve months.

However, 59% of survey respondents said they will no longer outsource their programmatic media-buying to a third party over the next year.

Read the original unabridged MediaPost.com article.

[Estimated timeframe:Q1 2018]

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: MediaPost.com
MTT insight URL: http://www.marketingtrendtracker.com/article.aspx?id=7304

Consumers Warm To Virtual, Augmented Reality

Trend Summary: Consumers are apparently also attracted to wearable solutions


According to new research released this week at the annual Consumer Electronics Show in Las Vegas, consumers are interested in virtual and augmented reality, dependent upon ...

 

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... its specific use. 

Moreover consumers are interested in practical, daily-life applications and less in using VR or AR headsets to play games.

The study conducted by Harris Interactive for Accenture, comprised a survey of 21,000 consumers in nineteen nations.

The sample in each country was representative of the online population in each region.

Moreover consumers appear to be attracted to wearable solutions. The majority [55%] of consumers said they would like to replace their smartphone with a wearable solution that has all smartphone functions via voice, augmented reality and hologram interfaces.

Read the original unabridged MediaPost.com article.

[Estimated timeframe:Q1 2018]

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: MediaPost.com
MTT insight URL: http://www.marketingtrendtracker.com/article.aspx?id=7302

Amazon Invades Madison Avenue

Trend Summary: Madison Avenue goes on the the defensive as Amazon silently builds an advertising business.


Amazon's hitherto silent foray into adland includes search and banner ads on its e-commerce platform, with ads surrounding its streaming NFL games for Amazon Prime members. The Bezos bulldozer even uses its prized data to help ...

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... advertisers target audiences on other websites.

Until now the ad business hasn’t been a top priority for Amazon. However, under the baton of Seth Dallaire, Amazon’s vice president of global ad sales, the company is more aggressively courting ad buyers.

Those advertisers and the holding companies that guard their billion-dollar budgets are taking note and working with Mr Dallaire’s team to find new ways to spend with the coveted e-commerce giant.

Read the original unabridged WSJ.com article.

[Estimated timeframe:Q1 2018]

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: WSJ.com
MTT insight URL: http://www.marketingtrendtracker.com/article.aspx?id=7299

AI to Dominate Global Tech Trends in 2018

Trend Summary: Artificial intelligence (AI) will dominate the future IT landscape,


According to the BBC's technology of business editor Matthew Wall, the dominant global tech trends in 2018 will be Artificial intelligence [AI] closely followed by ...

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... cyber-security.

Whether helping to identify diseases and develop new drugs, or powering driverless cars and air traffic management systems, the consensus is that AI will start to deliver in 2018, justifying last year's sometimes hysterical hype.

The key question, asks Mr Wall, is how much freedom should we give AI-powered systems to make their own decisions without human intervention?

Almost by stealth, AI is infiltrating almost all aspects of our working lives, from machine learning algorithms improving the accuracy of translation software, to call centre chatbots answering our questions.

According to Luka Crnkovic-Friis, chief executive of Peltarion, a Swedish AI specialist: "AI-powered chatbots will continue to get better at conveying information that can help consumers make better, more informed purchase decisions."

Read the original unabridged BBC.co.uk article.

[Estimated timeframe:Q1 2018]

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: BBC.co.uk
MTT insight URL: http://www.marketingtrendtracker.com/article.aspx?id=7295

Amazon On Course to Become An Advertising Powerhouse

Trend Summary: Marketers mull future ownership of the Marketing Cloud


Many marketers believe that the trillion dollar Marketing Cloud arena will be dominated by whoever controls the most and best consumer data, combined with the most and best opportunities to connect that data with ... 

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... massively scaled touchpoints.

Major multinationals - among them Amazon - already have masses of consumer data and the opportunity to capture value from that data in the targeting, measurement and optimisation of all forms of commercial communication.

This will range from from email, digital banners, digital video and TV ads to e-commerce personalization, snail mail and telemarketing.

Read the original unabridged WSJ.com article.

[Estimated timeframe:Q1 2018]

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: WSJ.com
MTT insight URL: http://www.marketingtrendtracker.com/article.aspx?id=7293

Consumer Data Predicted to Take Future Control of the 'Marketing Cloud'

Trend Summary: Consumer data is predicted to control the 'Marketing Cloud' of the future.


Many marketers believe this arena will be dominated by whoever controls the most and best consumer data, combined with the opportunities to connect that data with ...

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... massively scaled touchpoints.

These companies will have reams of consumer data and multiple oportunities to capture value from that data in the targeting, measurement and optimisation of all forms of commercial communication.

Such communications will range from email, digital banners, digital video and TV ads to e-commerce personalisation, snail mail and telemarketing.

Meantime providers of these capabilities have recentlly adopted the term Marketing Cloud, a not inappropriate label given the importance of cloud storage and computing in making this all happen at massive scale.

Read the original unabridged MediaPost.com article.

[Estimated timeframe:Q1 2018]

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: MediaPost.com
MTT insight URL: http://www.marketingtrendtracker.com/article.aspx?id=7292

DIGITAL ROI CATCHES UP WITH SOARING DIGITAL ADSPEND

Trend Summary: the effectiveness of internet advertising has now caught up with digital adspend.


The latest research from ROI agency Zenith Optimedia reveals that advertisers are increasingly feeling the pressure from digital ...

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... transformation.

Moreover, the effectiveness of internet advertising has now caught up with digital adspend.  

Zenith expects internet advertising’s share of global adspend to continue to rise, reaching 40% in
2018 and 44% in 2020.

The overall value of advertising worldwide will rise from $203bn in 2017 to $225bn in 2020.

Zenith also predicts that the share of advertising expenditure allocated to internet advertising will vary widely across the
world.

In the most advanced markets [Sweden and the UK] internet advertising will account for more than 60%
of total expenditure next year, and will account for between 50% and 60% in another six advertising markets -specifically Australia, Canada, China, Denmark, Norway and Taiwan.

Read the original unabridged ZenithOptimedia Report.

[Estimated timeframe:Q4 2017]

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Zenith Optimedia
MTT insight URL: http://www.marketingtrendtracker.com/article.aspx?id=7283



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