510 Marketing Trends found for Research / Market research


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Nearly Half of All US Firms Are Unready to Comply With GDPR

Trend Summary: Nearly half of all US companies are unprepared for the EU's GDPR [General Data Protection Regulation]


A global study by US software firm SAP Hybris reveals that 49% of businesses have no plan for GDPR compliance or ...  

[Estimated timeframe:Q2 2018]

... have yet to implement one. 

The remaining 50% have begun to execute a plan, while 19% feel they still have sufficient time to create one.

Read the original unabridged MediaPost.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: MediaPost.com
MTT insight URL: http://www.marketingtrendtracker.com/article.aspx?id=7392

Fall In Chinese Retail Sales Suggest Its Economy Is Sagging

Trend Summary: Retail sales suggest that the Chinese economy is losing steam.


Reuters.com reports that China's weaker than expected investment and retail sales in April, along with a sag in ...

[Estimated timeframe:Q1 2018]

... home sales, has clouded its economic outlook even as policymakers try to navigate debt risks and defuse a heated trade row with the USA.

Fixed asset investment grew at the the slowest pace since 1999, while the pace of retail sales softened to a four-month low, suggesting that a long-anticipated slowdown in the world’s second-largest economy may finally be setting in even as protectionism is on the rise.


The lone bright spot on Tuesday’s activity data was industrial output, which jumped more than expected as automobile and steel production surged.

According to Capital Economics senior China Economist Julian Evans-Pritchard: “Domestic spending is likely to continue to soften given the headwinds from slowing credit creation”.

Mr Evans-Pritchard also predicts that the rebound in industry may be short-lived once companies rebuild inventories which were depleted in recent months.

Read the original unabridged Reuters.com article.

 

 

 


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Reuters.com
MTT insight URL: http://www.marketingtrendtracker.com/article.aspx?id=7385

eCommerce Soars as CPMs Rise

Trend Summary: eCommerce is predicted to soar in2018, rising by 47% according to Group M.


GroupM’s State of Digital report, released yesterday, predicts a year of CPM inflation and ecommerce growth as the duopoly maintains its...

 

[Estimated timeframe:Q2 2018]

... stronghold over the digital economy.

Marketers in 2017 spent 44% of their digital budgets programmatically, according to the report. That’s up from 31% in 2016, while GroupM predicts it will rise to 47% in 2018.

According to Adam Smith, futures director at GroupM:"Price inflation isn’t always about supply and demand”. “It’s about the structure of the market  and header bidding and first price auctions are part of that structure.”

[GDPR is a comprehensive regulation that unifies data protection in all EU countries.] It will directly apply in all EU member states from 25 May 2018, giving  businesses less than six months to prepare.

Mr Smith warns that this could cause inflation to rise even higher in this year if the number of users who consent to receive targeted digital advertising drops dramatically.

“Price inflation isn’t always about supply and demand,” he said. “It’s about the structure of the market, and header bidding and first price auctions are part of that structure.”

Read the original unabridged AdExchanger.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: AdExchanger.com
MTT insight URL: http://www.marketingtrendtracker.com/article.aspx?id=7379

Marketing Tech Expenditure Predicted to Soar 27% By 2022

Trend Summary: Marketing Tech spending is forecast to exceed $122bn by 2022.


Estimates just released by Forrester Research predict that marketers will invest more than $122 billion by the year 2022 in ...

 

[Estimated timeframe:Q1 2018]

... marketing technology expenditures. 

That’s an increase of 27% on the $96.3bn Forrester estimates marketers will spend this year on on technology and data/analytics.

According to the report, the share of marketing budgets allocated to marketing technology will also increase, up from 30% today to 32% in 2020.

Read the original unabridged Mediapost.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Mediapost.com
MTT insight URL: http://www.marketingtrendtracker.com/article.aspx?id=7368

Private Equity Investments In Marketing Firms Double in 2018

Trend Summary: Private equity backing in marcoms mergers and acquisitions has doubled in 2018.


According to London headquartered research firm Results International, Marcoms M&A mergers and acquisutions are increasingly being driven by ...  

[Estimated timeframe:Q1 2018]

... private equity firms. 

In the first quarter of 2018, around one quarter [22%] of all deals [41%] involved private equity. This is double the 11% recorded in the final half of 2017.

Julie Langley, partner at Results International, notes that: “Total private equity activity for 2017 was up on 2016, and this quarter is showing an even larger jump in deal volumes.

Ms Langley cites recent transactions such as LiquidHub and Ocean Outdoor, observing that not only are private equity finding valuable marcoms businesses to invest in, but that these investments are delivering exits and returns – a key factor in driving continued Private Equity interest in the sector.

Read the original unabridged The Drum.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: The Drum.com
MTT insight URL: http://www.marketingtrendtracker.com/article.aspx?id=7365

Research Reveals Milennials Feel Both Excited and Threatened by AI

Trend Summary: Millennials are not only excited but also feel threatened by Artificial Intelligence. 


According to Forbes.com Millennials are now the largest consumer group worldwide. As a result, it makes sense for ...

[Estimated timeframe:Q1 2018]

...  marketers to consider Millennials thoughts and feelings when deciding on the technologies in which to to invest.

One of the most promising areas of innovation is AI.

Since 2000, there has been a six-fold increase in Venture capitalist's  investments in AI startups.

As a result many businesses are adopting AI technology and the global revenues from “smart” enterprise applications are expected to grow from $1.62bn in 2018 to an eyewatering $31bn come 2025.

More to the point, research indicates that nearly one-third of millennials understand AI and have some experience with it.

Read the original unabridged Forbes.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Forbes.com
MTT insight URL: http://www.marketingtrendtracker.com/article.aspx?id=7364

Slowdown Predicted for Native Ads In USA - And Elsewhere?

Trend Summary: Native advertising growth is predicted to slow in the foreseeable future.


According to a new report from US research firm eMarketer, spending on native advertising in the USA is projected to reach a ...

... 31% increase compared with last year, albeit a slowdown in growth compared with previous years.

[Estimated timeframe:Q1 2018]

The report reveals that spending on native ads rose about 50% [$32.9bn] in 2017 compared with 64% in 2016. Perhaps more significantly, this trend reflects the flagging growth of native advertising spending via social media platforms.

Read the original unabridged WSJ.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: WSJ.com
MTT insight URL: http://www.marketingtrendtracker.com/article.aspx?id=7359

AI Predicted to Dominate Marketing Landscape

Trend Summary: Artificial intelligence [AI] is predicted to dominate the marketing landscape, closely followed by cyber-security.


However, the BBC's business news programme Technology of Business raises a rhetorical question: is AI an enemy or an ally? The broadcaster has garnered ...

[Estimated timeframe:Q1 2018]

... opinions from dozens of UK companies as to what they believe will be the dominant global tech trends in 2018.

Whether helping to identify diseases and develop new drugs, or powering driverless cars and air traffic management systems, the general consensus is that AI will start to deliver in 2018, justifying last year's sometimes hysterical hype.

Moreover, AI will make its presence felt almost everywhere. For example AI early diagnosis could save heart and cancer patients.

It can also sift through vast amounts of digital data, learn and improve, spot patterns we can't hope to see, and hopefully make sensible decisions based on those insights.

Read the original unabridged BBC.co.uk article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: BBC.co.uk
MTT insight URL: http://www.marketingtrendtracker.com/article.aspx?id=7355

Advertisers Invest More in Digital to Accelerate Brand Growth

Trend Summary: Advertisers invest more in digital to drive brand growth.


Acccording to Publcis Media subsidiary Zenithoptimedia.com, global advertising confidence is rising rapidly with 4.6% growth forecast for 2018. However, despite the projected 4.6% growth forecast for 2018 there is also growing industry concern about ...

 

[Estimated timeframe:Q1 2018]

... possible cuts to digital advertising budgets.

But despite these concerns, Zenith has found no evidence that advertisers as a whole are shifting budgets away from online advertising.

In fact, online advertising's share of global advertising expenditure continues to rise rapidly.

Zenith forecasts that advertisers will spend 40.2% of their budgets on online advertising this year, an increase of 37.6% on 2017.

This growth in spend is part of the wider process of digital transformation, as advertisers invest in technology, data and innovation to revolutionise their relationships with consumers.

Says Vittorio Bonori, Zenith’s Global Brand President: “We are observing sustained ROI from digital transformation”.

Read the original unabridged Zenith Optimedia.com article.

 

 


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Zenithmedia.com
MTT insight URL: http://www.marketingtrendtracker.com/article.aspx?id=7345

Marketers Eye The Advent of the New Global "Silk Road"

Trend Summary: Eurasia, the continental landmass containing both Europe and Asia, is rapidly becoming a contiguous market.


The Eurasian market potential is massive, covering upwards of 65% of the global population and 75% of energy resources and 40% of GDP worldwide. The projects of the New Silk Road, however, are like pieces of a puzzle scattered across a clutter-filled room. You see some here, some there, but you don't really think ... 

[Estimated timeframe:Q1 2018]

... much of any of them in and of themselves.

On their own, conventional perceptions of the new Silk Road tend to range from moderately impressive to downright mind boggling, given that resource-dependent nations are building massive transport hubs in the middle of nowhere?  

However, when we start to connect the dots we see how these these pieces come together to form a much larger picture of what global economics in the 21st century will become.

Read the original unabridged Forbes.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Forbes.com
MTT insight URL: http://www.marketingtrendtracker.com/article.aspx?id=7336



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