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Two-Thirds Of Global Display Ads Will Be Traded Programmatically by 2019

Trend Summary:  Two-thirds of the world’s digital display advertising, worth $84.9bn will be traded programmatically by 2019. 

According to the Programmatic Marketing Forecast, the latest report from Publicis Group subsidiary Zenith, programmatic ad sales across the world are growing at an ...

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... annual average rate of 21% per year. Zenith's estimate for 2017 is $57.5bn. 

Says Jonathan Barnard, head of forecasting and director of global intelligence at Zenith: "Advertisers need to understand that it won’t be long before digital display is 100% programmatic -- and that some of what we consider ‘traditional media’ will follow fairly shortly". 

Moreover, according to Mr Barnard: "The USA is driving this growth, increasing its percentage of display that will be traded programmatically this year from 78% to 83.6% in 2019, above the global average".

Read the original unabridged MediaPost.com article.

[Estimated timeframe:Q4 2017]

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Mediapost.com
MTT insight URL: http://www.marketingtrendtracker.com/article.aspx?id=7269

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