75 Marketing Trends found for Regulation / USA


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US Digital Advertising Alliance Imposes New Rules On Political Ads

Trend Summary: Lawmakers in Washington contemplate new rules to regulate online political advertising.


The US Digital Advertising Alliance, an organisation that establishes and enforces guidelines across social media companies, consumer brands, advertising organisations and publishing outlets, yesterday announced ...

[Estimated timeframe:Q1 2018]

... a series of new rules aimed at making digital political ads more transparent.

Among other issues the guidance requires advertisers to provide consumers with a link to a searchable database with more information about who placed the ad, their spending and contributions, and how the advertiser can be contacted if necessary.

Read the original unabridged WSJ.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: WSJ.com
MTT insight URL: http://www.marketingtrendtracker.com/article.aspx?id=7389

Challengers Line Up To Rein-In Facebook

Trend Summary: Facebook’s role in the spread of divisive messages and outright falsehoods has led to soul-searching within the Zuckerberg empire.


 Fresh reports on a virtually daily basis reveal how unsuccessful Facebook's efforts have been to prevent axe-grinders from abusing its platform. Among the most most recent embarassing incidents is the UK ...

[Estimated timeframe:Q3 2017]

... legislators’ inquiry into whether Russians used Facebook to influence recent British elections, along with reports that atrocities in Myanmar may partially have been incited by fake news on Facebook.

Even before the latest wave of concerns, Facebook’s role in the spread of divisive messages and outright falsehoods had triggered soul-searching within the company, as well as a newfound humility at the top.

In a string of blog posts, Facebook founder/ceo Mark Zuckerberg promised to do more, including hiring 1,000 additional staff to review all political ads purchased on Facebook.

Meanwhile, the company's Chief Operating Officer Sheryl Sandberg was recently dispatched to Washington, D.C on a charm offensive. 

According to Ryan Goodman, a professor at the New York University School of Law who researches Facebook’s legal and moral responsibilities: “The sleeping giant wakes up and realises just how unregulated it is.”

Read the original unabridged WSJ.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: WSJ.com
MTT insight URL: http://www.marketingtrendtracker.com/article.aspx?id=7253

US Regulators Set to Challenge Dominance of Online Titans

Trend Summary: US regulators are accused of 'playing softball' when challenging anti-competitve behaviour by US tech titans Google, Facebook and others.


There is growing concern over the ever increasing dominance of US tech giants Alphabet (Google's parent company), Apple, Microsoft, Amazon and Facebook - the  five largest companies in the world by ...

[Estimated timeframe:Q2 2017]

... market capitalisation.

The Big Five's increasing market dominance is fuelling concerns about competition and data privacy.

US regulators are reportedly about to get tough on the five monopolists, believes Jonathan Kanter, a Washington-based antitrust attorney. who believes attitudes may be changing. 

Google is expected to attract more than 40% of digital advertising dollars this year according to an unnamed analyst, while Amazon is on track to collect half of all US online sales by 2021.

However, in the Spring of this year, a group of Republicans introduced a broader proposal that would require firms such as Google and Amazon - in addition to traditional internet providers - to get user permission before sharing their data.

Read the original unabridged BBC.co.uk article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: BBC.co.uk
MTT insight URL: http://www.marketingtrendtracker.com/article.aspx?id=7197

EU Puts the Squeeze on Tax Avoiding US Tech Titans

Trend Summary: The EU announced yesterday its intention to rein-in the alleged tax evasion excesses of US tech giants.


The European Union this week revealed that Apple Inc owes approximately €13bn [$14.5bn] in what it politely calls "uncollected taxes" over the past decade. The move represents a new high-water mark in the bloc’s efforts to rein in the ...

[Estimated timeframe:Q3 2016]

... alleged tax-evasive excesses of American tech giants.

The EU's move is just the first shot in what is expected to be a busy autumn for European officials, who are pushing forward a raft of regulations and investigations aimed at altering the behavior of a cadre of US-based internet superpowers. The moves are supported by a host of players—from EU regulators in Brussels to a bevy of national authorities across the continent. They are targeting areas ranging from personal privacy to anti-competition issues.

In coming weeks, EU bodies plan to debate new telecom rules that could expand to cover services like WhatsApp, proposed legislation to push news aggregators to pay newspapers for showing snippets of content, and potential audiovisual rules that would force companies like Netflix Inc to finance European movies.

At the same time, authorities in capitals like Brussels, Paris and Berlin are pursuing investigations involving big companies like Google, Amazon and Facebook, concerning alleged tax avoidance, anticompetitive behavior and privacy concerns.

“It’s an avalanche coming,” says James Waterworth, vice president for Europe at the US-based Computer & Communications Industry Association, a lobby group that represents Amazon, Facebook, Google and Netflix. “There’s a political sense from some camps that these big, extraterritorial companies are getting away with things that need to be addressed.”

Read the original unabridged WSJ.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: WSJ.com
MTT insight URL: http://www.marketingtrendtracker.com/article.aspx?id=6969

US Advertisers Lay Down Ground Rules for Ad Agencies

Trend Summary: A new report by the US Association of National Advertisers [ANA] urges greater transparency in advertising practices.


The ANA report, titled Media Transparency: Prescriptions, Principles and Processes for Marketers, urges greater transparency in advertising, establishing three key policies advertisers should adopt to achieve full transparency, specifically overarching ...

[Estimated timeframe:Q3 2016]

... media agency management principles that can be easily understood and executed.

The proposed principles include requiring media agencies to ensure complete transparency in all transactions with parent companies, subsidiaries, affiliates, and third parties.

The ANA report also urges ad agencies to err on the side of communicating everything - important or otherwise - to their marketing clientele.

Additionally the ANA recommends that its members ...

  • Establish primacy over the client/agency relationship, and regularly re-evaluate and upgrade internal processes and practices.
     
  • Create a uniform code of conduct between the advertisers and agencies.
     
  • Ensure that contracts with media agencies include robust language to deliver full transparency.
     

Read the original unabridged ANA article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: ANA.net
MTT insight URL: http://www.marketingtrendtracker.com/article.aspx?id=6935

US Senators Demand Action On Ad-Click Fraud

Trend Summary: Two US Democrat Senators are demanding assurances from the Federal Trade Commission that action be taken to eliminate ad-click fraud.


In a letter to the Federal Trade Commission [FTC], Democrat Senators Chuck Schumer and Mark Warner seek assurances about programs that enable hackers to seize control of multiple computers remotely, providing them with access to consumers' ...

[Estimated timeframe:Q3 2016]

... personal information.

Messrs Schumer and Warner specifically request the FTC to provide details on what it's doing to crack down on ad-click fraud.

Say the duo: "These programs allow hackers to seize control of multiple computers remotely, providing them access to personal information as well as the ability to remotely install malware to engage in advertising fraud, entirely unbeknownst to the computer's true owner".

Internet advertising revenues in 2015 were estimated at $59.6bn - but say the duo "many of the purchased ads are not reaching their intended audience, instead, they are being intercepted by botnets".

Maintain Schumer and Warner: "Bots plague the digital advertising space by creating fake consumer traffic, artificially driving up the cost of advertising in the same way human fraudsters can manipulate the price of a stock by creating artificial trading volume."

Last month, the World Federation of Advertisers predicted that by 2025, fake Internet traffic schemes will be second only to the cocaine and opiate markets as a form of organised crime.

Read the original unabridged Foxbusiness.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: www.foxbusiness.com
MTT insight URL: http://www.marketingtrendtracker.com/article.aspx?id=6930

US Advertisers Investigate Agency 'Rebate' Allegations

Trend Summary: US Marketing trade body probes allegations that ad agencies are pocketing media rebates intended for their clients.


The US Association of National Advertisers [ANA hereon] has retained two companies - K2 Intelligence and Ebiquity/FirmDecisions - to investigate allegations that some advertising agencies are pocketing cash rebates from media owners intended for clients of those agencies. According to the ANA, the probe is designed to “demystify” the ad-buying landscape and provide its members with perspective on ...

[Estimated timeframe:Q4 2015 onward]

... “non-transparent behaviour”.

Such behaviour includes rebates, barter arrangements, arbitrage and other agency practices and processes.

Marketers are also concerned that some agencies have covert agreements with media owners which reward agencies for spending more of their clients' money.

Specifically: If the agency chooses to direct more of its clients’ budgets to certain media, those agencies may receive, in return, cheaper ad rates, free ad space or even, on occasion, cash.

Summarises Jon MoellerProcter & Gamble's Chief Financial Officer: “We are strengthening marketing - greater reach, higher frequency, greater effectiveness, at less overall cost”.

Read the original unabridged WSJ.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: WSJ.com
MTT insight URL: http://www.marketingtrendtracker.com/article.aspx?id=6735

Internet Fast Lane Proposal 'Built on Bribes', Says Web Founder

Trend Summary: The so-called 'Father of the Internet' warns that the world wide web is endangered by power-hungry internet service providers.


According to Sir Timothy John Berners-Lee, the English computer scientist who created the World Wide Web, his invention is endangered by profit-hungry Internet Service Providers [ISPs] who stand to wield an unacceptable level of power over a medium intended by Sir Tim to be a decentralised network in which no single entity could ...

[Estimated timeframe: Q3 2014 onward]

... dictate outcomes to everyone else.

Berners-Lee criticised ISPs and other opponents of net neutrality regulation who argue that applying restrictions on their activities is tantamount to regulating the Internet.

Not so says Berners-Lee, who posits that there's a fundamental difference between regulating the providers of broadband and government oversight of the services that run on top of it. He argues that strong net neutrality rules would help preserve the line dividing the two, thereby limiting the incentive of ISPs to meddle in the market for services.

Sir Tim cites the US market as an example. "A lot of congressmen say 'Well, sign up for the free market', and feel that it's just something you should leave to go by itself."

Berners-Lee disagrees. "Well yeah, the market works well so long as nobody prints money. So we have rules, okay? You don't steal stuff, for example. The US dollar is something that everyone relies on. So the government keeps the dollar a stable thing, nobody steals stuff, and then you can rely on the free market."

He recalls that when he first created the Web, he took the telephone wire coming out of his wall, plugged it into his computer and could instantly connect to any other computer. He didn't have to ask his telephone company's permission to introduce a new feature, he wryly noted.

But the rules currently under review by the Federal Communications Commission, would tacitly allow ISPs to charge content companies for priority access to consumers, and change how easily inventors could spread their ideas.

In such a future, Berners-Lee warns, new technologies and companies might crop up faster in countries other than the US  if services were forced to "bribe" their way to success.

Read the original unabridged WashingtonPost.com article.


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Source: WashingtonPost.com
MTT insight URL: http://www.marketingtrendtracker.com/article.aspx?id=6408

Internet Usage Declines in Wake of Snowden Revelations

Trend Summary: Internet usage is contracting in the wake of  last year's revelations of eavesdropping and surveillance by US government agencies.


The exposure last year by dissident Edward Snowden of the US government's online survellance of its own citizens - and those of allied nations - may have contributed to to a significant decline in internet usage, according to a report published this week by Nielsen-owned Harris Interactive. Following Snowden's exposure of the National Security Agency's phone and internet surveillance, a poll of over 2,000 people revealed that  ...

[Estimated timeframe: Q1 2014 onward]

... significant numbers are sending less email, curtailing their online shopping and banking, and generally being more careful about what they do online.

Comments Stephen Cobb, a researcher at security company ESET which sponsored the Harris study: “I think we are seeing something significant here. I don’t recall the internet going backward at any other time.”

Of the 2,000+ respondents to the Harris survey:

  • 47% said that they have “changed their behavior and think more carefully about where they go, what they say, and what they do online.”
     
  • 26% said they are shopping less online. Among people aged 18-34, 33% said they were doing less online shopping.
     
  • 29% of women said they were doing less shopping online, compared with 23% of men and 26% overall.
     
  • 29% of people aged 18-34 said they had reduced online banking.
     
  • 24% of respondents said they were “less inclined to use email.”

According to Mr Cobb: “I don’t think people have short attention spans on this topic, and this news is ongoing. This is historic."

"Twenty years from now, when people say ‘do you remember those privacy issues,’ the answer is going to be yes. This is on par with Watergate. We are seeing reforms and legislation emerging, just like Watergate.”

Read the original unabridged Blogs.WSJ.com article.

 


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Blogs.WSJ.com
MTT insight URL: http://www.marketingtrendtracker.com/article.aspx?id=6302

Web Guru Demands Online 'Magna Carta'

Trend Summary: Sir Tim Berners-Lee, founder of the world wide web, this week warned that the system is under increasing attack from governments and corporations alike.


Speaking to The Guardian newspaper yesterday, Sir Tim Berners-Lee said that new rules are needed to protect the "open, neutral" system, urging that an online "Magna Carta" is needed to protect and enshrine the independence of the medium he created back in 1989. He also urged that action be taken to ...

[Estimated timeframe: Q1 2014]

.. protect the rights of web users worldwide.  

"We need a global constitution – a bill of rights", he said.

Sir Tim's "Magna Carta" plan is part of a wider initiative called "The Web We Want". This urges people in each and every nation to generate a digital bill of rights – a statement of principles he hopes will be supported by public institutions, government officials and corporations.

Warns the web guru: "Unless we have an open, neutral internet we can rely on without worrying about what's happening at the back door, we can't have open government, good democracy, good healthcare, connected communities and diversity of culture.

"It's not naive to think we can have that, but it is naive to think we can just sit back and get it."

In the wake of revelations by whistleblower Edward Snowden regarding the illicit activities of America's National Security Agency, Berners-Lee has been an outspoken critic of the US and UK spy agencies' surveillance of citizens.

In the light of what has emerged, he said, people are looking for an overhaul of how the security services are overseen.

Sir Tim's views also echo across the technology industry, where there is particular anger about the efforts by the NSA and Britain's GCHQ to undermine encryption and security tools – something many cybersecurity experts say has been counterproductive and undermined everyone's security.

Read the original unabridged TheGuardian.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: The Guardian.com
MTT insight URL: http://www.marketingtrendtracker.com/article.aspx?id=6286



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