1140 Marketing Trends found for Media / Web/social/email

... Google and Facebook.

New York based media companies, PopSugar and Rolling Stone have all joined Concert, a digital advertising marketplace operated by Vox Media, the companies said Thursday.

According to Vox Media, the moves give Concert additional media muscle to sell digital ads across $122.million unduplicated unique site visitors across forty different websites.

Concert targets its audiences using a few large categories, such as women’s lifestyle, sports and C-Suite, which correspond to sites in its network. C-Suite, for example, includes Quartz, Recode, Vox, Verge and CNBC.

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... connect for branded content campaigns.

As Fidji Simo and Sibyl Goldman, respectively vice president, product and director of entertainment partnerships at Facebook, noted back in March: “Creators participating in the test can set up a portfolio highlighting their area of expertise, while advertisers are able to search and find creators to collaborate on branded content campaigns".

According to the screenshots published by AllFacebook, marketers will be able to search through a list of potential influencer partners based on “audience match,” reach, engagement, follower counts, and the number of video views they have amassed.

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...  “100% Viewabilty".

In addition the Council has issued an RFP [Request for proposals] in addition to research to support the move. The Council also seeks to push for “duration weighting.” Or in plain English, the duration of a financial asset that consists of fixed cash flows, for example a bond. 

Characterising the move as a call for “research and input,” the MRC says it is weighing a “possible move to 100% pixels as a viewability criteria.”

Moreover, the shift to duration weighting is potentially an equally significant industry shift, because it seeks to create a level playing field for valuing time-based exposure to video ads across platforms.

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... offline service providers.

Says Ms Jourova: “EU consumer rules should be respected and if companies don’t comply, they should face sanctions.

However, she concedes that “Some companies are now making their platforms safer for consumers; however, it is unacceptable that this is still not complete and it is taking so much time.”

Facebook, however, claims that it has worked with EU authorities to make changes to its terms and to ensure greater transparency. It said further updates of the terms were planned later this year.

“We have long had tools in place to inform people about content removals and intend to expand these tools later this year,” claims a Facebook spokeswoman.

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... promote more personal content as opposed to news items.

According to Social Media Strategist, Thomas Drew, obsessing over Zuckerburg’s net worth has never yielded positive results for me.

Instead my conclusion was this: "What’s bad for businesses is good for Influencers".

With new regulations on data [General Data Protection Regulation] and less material from media outlets and businesses organically making Facebook users feeds, the stock of Social influencers will continue to rise.

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... increases.

The survey, based on a study of 71 individuals at 54 member companies, between them representing global adspend of more than $90bn, reports that the most common approach to media management is via dedicated media "generalists".

According to the study "specialists" can now be found at global HQ for almost half of respondents; of whom 87% agreed (41% strongly agreed) that “as the complexity of media increases, more specialists (programmatic managers in particular), will be required”.

In addition, procurement is highly engaged in global media, with 59% of businesses having procurement specialists with media as a remit.

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... legislators’ inquiry into whether Russians used Facebook to influence recent British elections, along with reports that atrocities in Myanmar may partially have been incited by fake news on Facebook.

Even before the latest wave of concerns, Facebook’s role in the spread of divisive messages and outright falsehoods had triggered soul-searching within the company, as well as a newfound humility at the top.

In a string of blog posts, Facebook founder/ceo Mark Zuckerberg promised to do more, including hiring 1,000 additional staff to review all political ads purchased on Facebook.

Meanwhile, the company's Chief Operating Officer Sheryl Sandberg was recently dispatched to Washington, D.C on a charm offensive. 

According to Ryan Goodman, a professor at the New York University School of Law who researches Facebook’s legal and moral responsibilities: “The sleeping giant wakes up and realises just how unregulated it is.”

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... cede ground to technologies such as instant messaging. 

Of the CIOs surveyed in the dual studies, 73% believe that eMail will remain the primary communications medium through 2020, and 53% of office workers agree.

However, email does less well in terms of effectiveness.

When asked to name the most effective channels for daily communications — i.e for initiating projects — 41% of CIOs chose email. That was followed by in-person meetings (22%), instant messaging (13%), phone calls (9%), internal social networks (8$) and video conferencing (7%).

The CIOs who did not believe email will remain the most common medium through 2020, 31% cited instant messaging. This belief was followed by in-person meetings (21%), phone calls (19%), video conferencing (16%) and internal social networks (12%).

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... more ads in its news feed.

According to Ceo Mark Zuckerberg, artificial intelligence could help advertisers to identify which audiences to target on Facebook.

He also predicts that video will become the largest driver of Facebook’s business over the next two to three years, while messaging could  deliver dividends within five years.

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... the contents of emails into web pages with a unique address. 

Enthuses Nick Drewe, founder of Publishthis.email: "Users shouldn't have to worry about web hosting, learning HTML, or even registering an account with a website building service just to create a web page."

Mr Drew's stated goal is to “tear down the technical barriers to publishing content online for the next three billion tranche of internet users.”

The service has already attracted users in one hundred nations, with pages in multiple languages including English, Chinese, Spanish, Russian and Arabic.

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All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.