1140 Marketing Trends found for Media / Web/social/email


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US Media Publishers Unite to Combat Google and Facebook

Trend Summary: US Media Publishers pool ad sales efforts to combat Google and other tech titans.


The partnership aims to enable publishers to achieve greater scale and ability to compete with the media dominance of ... 

[Estimated timeframe:Q1 2018]

... Google and Facebook.

New York based media companies, PopSugar and Rolling Stone have all joined Concert, a digital advertising marketplace operated by Vox Media, the companies said Thursday.

According to Vox Media, the moves give Concert additional media muscle to sell digital ads across $122.million unduplicated unique site visitors across forty different websites.

Concert targets its audiences using a few large categories, such as women’s lifestyle, sports and C-Suite, which correspond to sites in its network. C-Suite, for example, includes Quartz, Recode, Vox, Verge and CNBC.

Read the original unabridged wsj.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: WSJ.com
MTT insight URL: http://www.marketingtrendtracker.com/article.aspx?id=7423

Facebook Offers Advertisers New Branded Content Platform

Trend Summary: Facebook plans to build a new platform for its branded content campaigns.


Cautiously avoiding any specifics, Facebook has announced it is working on a tool that helps advertisers and creators to easily ...

 

[Estimated timeframe:Q1 2018]

... connect for branded content campaigns.

As Fidji Simo and Sibyl Goldman, respectively vice president, product and director of entertainment partnerships at Facebook, noted back in March: “Creators participating in the test can set up a portfolio highlighting their area of expertise, while advertisers are able to search and find creators to collaborate on branded content campaigns".

According to the screenshots published by AllFacebook, marketers will be able to search through a list of potential influencer partners based on “audience match,” reach, engagement, follower counts, and the number of video views they have amassed.

Read the original unabridged Mediapost.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Mediapost.com
MTT insight URL: http://www.marketingtrendtracker.com/article.aspx?id=7387

Video Ads Under Scrutiny By US Media Rating Council

Trend Summary: The US Media Ratings Council is considering raising the bar on video ad impressions.


As part of its ongoing effort to improve ad industry trading currencies, the US Media Rating Council is considering raising the bar on video ad impressions to ...

 

[Estimated timeframe:Q1 2018]

...  “100% Viewabilty".

In addition the Council has issued an RFP [Request for proposals] in addition to research to support the move. The Council also seeks to push for “duration weighting.” Or in plain English, the duration of a financial asset that consists of fixed cash flows, for example a bond. 

Characterising the move as a call for “research and input,” the MRC says it is weighing a “possible move to 100% pixels as a viewability criteria.”

Moreover, the shift to duration weighting is potentially an equally significant industry shift, because it seeks to create a level playing field for valuing time-based exposure to video ads across platforms.

Read the original unabridged Mediapost.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: www.mediapost.com
MTT insight URL: http://www.marketingtrendtracker.com/article.aspx?id=7341

EU Warns Social Media to Bring User Terms Into Line with EU Law

Trend Summary: Europe’s Justice Commissioner has read the Riot Act to Facebook and Twitter.


EU Justice Commissioner Vera Jourova has warned that the use of social media networks as advertising and commercial platforms means they face the same rules as ...


 

[Estimated timeframe:Q1 2018]

... offline service providers.

Says Ms Jourova: “EU consumer rules should be respected and if companies don’t comply, they should face sanctions.

However, she concedes that “Some companies are now making their platforms safer for consumers; however, it is unacceptable that this is still not complete and it is taking so much time.”

Facebook, however, claims that it has worked with EU authorities to make changes to its terms and to ensure greater transparency. It said further updates of the terms were planned later this year.

“We have long had tools in place to inform people about content removals and intend to expand these tools later this year,” claims a Facebook spokeswoman.

Read the original unabridged Reuters.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Reuters.com
MTT insight URL: http://www.marketingtrendtracker.com/article.aspx?id=7320

Facebook Unveils Major Changes to Social Media

Trend Summary: Facebook's latest changes are set to impact influencers and the future of Social Media Marketing.


Once again, Mark Zuckerberg shook up the world last week when he announced that Facebook will change it's algorithm to...

[Estimated timeframe:Q1 2018]

... promote more personal content as opposed to news items.

According to Social Media Strategist, Thomas Drew, obsessing over Zuckerburg’s net worth has never yielded positive results for me.

Instead my conclusion was this: "What’s bad for businesses is good for Influencers".

With new regulations on data [General Data Protection Regulation] and less material from media outlets and businesses organically making Facebook users feeds, the stock of Social influencers will continue to rise.

Read the original unabridged Forbes.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Forbes.com
MTT insight URL: http://www.marketingtrendtracker.com/article.aspx?id=7314

Global Advertisers Ready To Re-Think Approach to Media

Trend Summary: Media complexity forces marketers into organisational rethink.


According to a new white paper from the World Federationh of Advertisers, leading global marketers are prepared to re-think their organisation’s approach to media given that the complexity of that environment ...

[Estimated timeframe:Q4 2017]

... increases.

The survey, based on a study of 71 individuals at 54 member companies, between them representing global adspend of more than $90bn, reports that the most common approach to media management is via dedicated media "generalists".

According to the study "specialists" can now be found at global HQ for almost half of respondents; of whom 87% agreed (41% strongly agreed) that “as the complexity of media increases, more specialists (programmatic managers in particular), will be required”.

In addition, procurement is highly engaged in global media, with 59% of businesses having procurement specialists with media as a remit.

Read the original uanbridged Warc.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Warc.com
MTT insight URL: http://www.marketingtrendtracker.com/article.aspx?id=7260

Challengers Line Up To Rein-In Facebook

Trend Summary: Facebook’s role in the spread of divisive messages and outright falsehoods has led to soul-searching within the Zuckerberg empire.


 Fresh reports on a virtually daily basis reveal how unsuccessful Facebook's efforts have been to prevent axe-grinders from abusing its platform. Among the most most recent embarassing incidents is the UK ...

[Estimated timeframe:Q3 2017]

... legislators’ inquiry into whether Russians used Facebook to influence recent British elections, along with reports that atrocities in Myanmar may partially have been incited by fake news on Facebook.

Even before the latest wave of concerns, Facebook’s role in the spread of divisive messages and outright falsehoods had triggered soul-searching within the company, as well as a newfound humility at the top.

In a string of blog posts, Facebook founder/ceo Mark Zuckerberg promised to do more, including hiring 1,000 additional staff to review all political ads purchased on Facebook.

Meanwhile, the company's Chief Operating Officer Sheryl Sandberg was recently dispatched to Washington, D.C on a charm offensive. 

According to Ryan Goodman, a professor at the New York University School of Law who researches Facebook’s legal and moral responsibilities: “The sleeping giant wakes up and realises just how unregulated it is.”

Read the original unabridged WSJ.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: WSJ.com
MTT insight URL: http://www.marketingtrendtracker.com/article.aspx?id=7253

eMail To Remain Top Internal Messaging Tool Through 2020

Trend Summary: eMail is predicted to remain chief internal communications tool for the next three years.


According to a pair of studies by IT recruiting company Robert Half Technology, eMail will remain the primary internal communications tool for the next three years. after which it is likely to ...

[Estimated timeframe:Q3 2017]

... cede ground to technologies such as instant messaging. 

Of the CIOs surveyed in the dual studies, 73% believe that eMail will remain the primary communications medium through 2020, and 53% of office workers agree.

However, email does less well in terms of effectiveness.

When asked to name the most effective channels for daily communications — i.e for initiating projects — 41% of CIOs chose email. That was followed by in-person meetings (22%), instant messaging (13%), phone calls (9%), internal social networks (8$) and video conferencing (7%).

The CIOs who did not believe email will remain the most common medium through 2020, 31% cited instant messaging. This belief was followed by in-person meetings (21%), phone calls (19%), video conferencing (16%) and internal social networks (12%).

Read the original unabridged MediaPost.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Mediapost.com
MTT insight URL: http://www.marketingtrendtracker.com/article.aspx?id=7239

FACEBOOK EYES AI TO BOOST GROWTH

Trend Summary: Facebook looks to artificial intelligence for its next wave of growth.


Facebook’s 71% increase in profits for this year's second quarter is accompanied by a warning: the company is running out of room for ...

[Estimated timeframe:Q3 2017]

... more ads in its news feed.

According to Ceo Mark Zuckerberg, artificial intelligence could help advertisers to identify which audiences to target on Facebook.

He also predicts that video will become the largest driver of Facebook’s business over the next two to three years, while messaging could  deliver dividends within five years.

Read the original unabridged WSJ.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: WSJ.com
MTT insight URL: http://www.marketingtrendtracker.com/article.aspx?id=7238

Australian Firm Tears Down Barriers To Online Publishing

Trend Summary: New service converts eMail content into live web pages.


A revolutionary new service branded Publishthis.email has been launched by a hitherto little-known company based in Melbourne Australia. The ground-breaking new service enables marketers to convert ...

[Estimated timeframe:Q3 2017]

... the contents of emails into web pages with a unique address. 

Enthuses Nick Drewe, founder of Publishthis.email: "Users shouldn't have to worry about web hosting, learning HTML, or even registering an account with a website building service just to create a web page."

Mr Drew's stated goal is to “tear down the technical barriers to publishing content online for the next three billion tranche of internet users.”

The service has already attracted users in one hundred nations, with pages in multiple languages including English, Chinese, Spanish, Russian and Arabic.

Read the original unabridged Mediapost.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: MediaPost.com
MTT insight URL: http://www.marketingtrendtracker.com/article.aspx?id=7231



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