701 Marketing Trends found for Media / Digital


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The Use of Video is Growing In B2B eMails

Trend Summary: Video use is on the increase in B2B emails a recently published study has found.


According to the 2018 Video In Business Benchmark Report, a recently conducted study by Canadian software company Vidyard, Video usage is on the rise. Currently, companies that publish videos are prolific — generating thirty three releases per month — and boast libraries with 377. Right now, however, only a small minority of B2B brands have yet to ... 

 

 

[Estimated timeframe:Q1 2018]

... embrace eMail/video technology. 

High-tech and professional services companies are the most active users of the nascent technology, whilst websites are the leading distribution channel, used by 86% of content providers.

Read the original unabridged mediapost.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Mediapost.com
MTT insight URL: http://www.marketingtrendtracker.com/article.aspx?id=7432

Ad Measurement Doesn't Measure Up Say America's CMOs

Trend Summary: New Nielsen study finds that many CMOs believe digital measurement fails to measure up.


In an in-depth survey of chief marketing officers, Nielsen reports that 82% of the survey sample say they expect to increase ... 

[Estimated timeframe:Q1 2018]

... their spending on digital media in the coming year.

However,only 30% of those interviewed say they plan to increase the expenditure they parcel out to ad buys in traditional media. On average these CMOs  expect their digital adspend to increase by 49% in the coming twelve months.

Moreover, nearly half of the survey respondents expect a decrease in spending, with the average prediction being in the region of 5%.

However, they also admit they maybe flying blind.

In terms of measurement, only one in four marketers reported high levels of confidence in the ability to measure the [ROI] of their media spend, regardless of type or the trade spend.

Nielsen also notes however, that 79% of repondents expect to increase their investment in marketing analytics and attribution during the next twelve months.

Read the original unabridged Mediapost.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Mediapost.com
MTT insight URL: http://www.marketingtrendtracker.com/article.aspx?id=7427

eCommerce Soars as CPMs Rise

Trend Summary: eCommerce is predicted to soar in2018, rising by 47% according to Group M.


GroupM’s State of Digital report, released yesterday, predicts a year of CPM inflation and ecommerce growth as the duopoly maintains its...

 

[Estimated timeframe:Q2 2018]

... stronghold over the digital economy.

Marketers in 2017 spent 44% of their digital budgets programmatically, according to the report. That’s up from 31% in 2016, while GroupM predicts it will rise to 47% in 2018.

According to Adam Smith, futures director at GroupM:"Price inflation isn’t always about supply and demand”. “It’s about the structure of the market  and header bidding and first price auctions are part of that structure.”

[GDPR is a comprehensive regulation that unifies data protection in all EU countries.] It will directly apply in all EU member states from 25 May 2018, giving  businesses less than six months to prepare.

Mr Smith warns that this could cause inflation to rise even higher in this year if the number of users who consent to receive targeted digital advertising drops dramatically.

“Price inflation isn’t always about supply and demand,” he said. “It’s about the structure of the market, and header bidding and first price auctions are part of that structure.”

Read the original unabridged AdExchanger.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: AdExchanger.com
MTT insight URL: http://www.marketingtrendtracker.com/article.aspx?id=7379

Interactive Advertising Bureau Warns Media Industry of Coming Disruption

Trend Summary: The Direct-Brand revolution is predicted to hit the global media industry hard.


The world's major media companies have this week been advised by the Interactive Advertising Bureau [IAB] to ready themselves for another wave of disruption. Moreover, warns the IAB, the global media mammoths had better be ...

[Estimated timeframe:Q1 2018]

...  well armed.

According to the IAB the direct-brand revolution is starting, and it might not be pretty for the media industy's largeest  incumbent players.

At this week's IAB introductory event, 'The Direct Brand Economy', speakers focused on fast-emerging disruptor brands such as Quip, Casper and Hubble, digitally born companies that see everything from data and dashboards to traditional advertising and podcasts to partnerships with brick-and-mortar retailers.

Direct brands, notes the IAB,  represent a new marketing segment with theoretically unlimited ad budgets — since the more products these companies sell, the more ads they want to buy, creating big opportunities for media sellers.

Read the original unabridged MediaPost.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Mediapost.com
MTT insight URL: http://www.marketingtrendtracker.com/article.aspx?id=7366

Social Media Users Quit Facebook for Instagram - Zuckerberg Wins Either Way

Trend Summary: Social media users bid farewell to Facebook, say Hi to Instagram


Instagram, which Facebook bought back in in 2012 for a cool $1bn, is experiencing a critical moment and is just in time to become a lone ...

 

[Estimated timeframe:Q1 2018]

... bright spot for its parent company, currently in crisis over its handling of people's private information.  

Meantime, in the real world, onlookers are barely able to hide their glee at Facebook's discomforture: "Thank Goodness For Instagram" crooned a Wall Street research note on Facebook's mounting troubles earlier this week.

Whooped an unnamed individual at global, multi-platform media and entertainment news outlet Mashable: "I will delete Facebook, but you could only pry Instagram from my cold, dead hands".


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: USAToday.com
MTT insight URL: http://www.marketingtrendtracker.com/article.aspx?id=7343

Nielsen Launches Forecast Tool to Enhance Ad Targeting

Trend Summary: Global data and measurement titan Nielsen launches an enhanced ad targeting tool.


Seeking to further identify new linear TV audience segments, Nielsen claims its new targeting tool will enable media owners and marketers to maximise their offerings for ... 

[Estimated timeframe:Q1 2018]

... America's looming TV advertising upfront.

Seeking to further identify new linear TV audience segments, Nielsen claims its new tool will assist marketers and media owners to maximise their offerings in the coming national TV advertising upfront selling season.

According to Nielsen, its latest gizmo will enable new audience segments to be based on any combination of attributes, including in-store and online credit/debit transactions such as big-box store shoppers, psychographics (or in plain English) the study and classification of people according to their attitudes, aspirations, and other psychological criteria related to market research, for example reaching pet owners and loyalty-card data related to consumer products.

Read the original unabridged Mediapost.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Mediapost.com
MTT insight URL: http://www.marketingtrendtracker.com/article.aspx?id=7332

Digital Video Viewing Worldwide Continues to Rise

Trend Summary: Digital video viewing continues to rise.


This year 1.87 billion people across the globe will watch digital video via mobile phone at least once per monthly and up 11.9% over 2017. These individuals will represent  ... 

[Estimated timeframe:Q1 2018]

... more than three-quarters (78.4%) of all digital video viewers.

Digital video viewing continues to rise, driven by social networks and over-the-top streaming options such as YouTube and chat apps, according to eMarketer’s first Global Digital Video Viewers report.

According to the study, which examined digital video viewership across the world, 78.4% of digital video viewers will stream content on a mobile device this year. Across all devices, including connected TV sets, connected TV devices, phones and computers, some 2.38 billion people will watch streamed or downloaded video content.

Read the original unabridged Mediapost.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: MediaPost.com
MTT insight URL: http://www.marketingtrendtracker.com/article.aspx?id=7309

Facebook Soothes Jittery Investors Over Dip in Usage

Trend Summary: Despite a dip in usage, Facebook insists that its digital ad business will remain highly profitable. 


The company's earnings report claims that that it's quarterly revenue jumped 47% from a year earlier, while executives said in a conference call that they saw more chances to make money even if ...

[Estimated timeframe:Q1 2018]

...  people spend less time on Facebook.

Analysts have recently been pondering the resilience of the world’s largest social media network, which is currently making changes to its products to in a bid to deter foreign influence campaigns, such as one that claiming Russia recently carried out.

However, Facebook executives expressed optimism on the call, with analysts saying the changes they were making in response to criticism would be healthy for the business in the long term and might not even hurt much in the short term.

Read the original unabridged Reuters.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Reuters.com
MTT insight URL: http://www.marketingtrendtracker.com/article.aspx?id=7308

Twitter Revamps Its Digital Offering Via AI

Trend Summary: Twitter is leading the media herd via AI and machine learning to revamp digital experiences.


In the latest example of this trend, Twitter is using neural networks to crop picture previews in more eye-pleasing ways. According to Zehan Wag and Lucas Theis, respectively an engineering manager and researcher at Twitter, the goal is to create ...

[Estimated timeframe:Q1 2018]

... a more consistent UI experience. 

Specifically, Twitter is using a technique called "knowledge distillation" to train a smaller network to imitate the shower but via a more powerful network that enables an ensemble of large networks to generate predictions on a set of images. These predictions, together with some third-party data, are then used to train a smaller, faster network.

Read the original unabridged MediaPost.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: MediaPost.com
MTT insight URL: http://www.marketingtrendtracker.com/article.aspx?id=7306

DIGITAL ROI CATCHES UP WITH SOARING DIGITAL ADSPEND

Trend Summary: the effectiveness of internet advertising has now caught up with digital adspend.


The latest research from ROI agency Zenith Optimedia reveals that advertisers are increasingly feeling the pressure from digital ...

[Estimated timeframe:Q4 2017]

... transformation.

Moreover, the effectiveness of internet advertising has now caught up with digital adspend.  

Zenith expects internet advertising’s share of global adspend to continue to rise, reaching 40% in
2018 and 44% in 2020.

The overall value of advertising worldwide will rise from $203bn in 2017 to $225bn in 2020.

Zenith also predicts that the share of advertising expenditure allocated to internet advertising will vary widely across the
world.

In the most advanced markets [Sweden and the UK] internet advertising will account for more than 60%
of total expenditure next year, and will account for between 50% and 60% in another six advertising markets -specifically Australia, Canada, China, Denmark, Norway and Taiwan.

Read the original unabridged ZenithOptimedia Report.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Zenith Optimedia
MTT insight URL: http://www.marketingtrendtracker.com/article.aspx?id=7283



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