551 Marketing Trends found for Marketing Industry Trends / Tactical


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Private Equity Investments In Marketing Firms Double in 2018

Trend Summary: Private equity backing in marcoms mergers and acquisitions has doubled in 2018.


According to London headquartered research firm Results International, Marcoms M&A mergers and acquisutions are increasingly being driven by ...  

[Estimated timeframe:Q1 2018]

... private equity firms. 

In the first quarter of 2018, around one quarter [22%] of all deals [41%] involved private equity. This is double the 11% recorded in the final half of 2017.

Julie Langley, partner at Results International, notes that: “Total private equity activity for 2017 was up on 2016, and this quarter is showing an even larger jump in deal volumes.

Ms Langley cites recent transactions such as LiquidHub and Ocean Outdoor, observing that not only are private equity finding valuable marcoms businesses to invest in, but that these investments are delivering exits and returns – a key factor in driving continued Private Equity interest in the sector.

Read the original unabridged The Drum.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: The Drum.com
MTT insight URL: http://www.marketingtrendtracker.com/article.aspx?id=7365

Research Reveals Milennials Feel Both Excited and Threatened by AI

Trend Summary: Millennials are not only excited but also feel threatened by Artificial Intelligence. 


According to Forbes.com Millennials are now the largest consumer group worldwide. As a result, it makes sense for ...

[Estimated timeframe:Q1 2018]

...  marketers to consider Millennials thoughts and feelings when deciding on the technologies in which to to invest.

One of the most promising areas of innovation is AI.

Since 2000, there has been a six-fold increase in Venture capitalist's  investments in AI startups.

As a result many businesses are adopting AI technology and the global revenues from “smart” enterprise applications are expected to grow from $1.62bn in 2018 to an eyewatering $31bn come 2025.

More to the point, research indicates that nearly one-third of millennials understand AI and have some experience with it.

Read the original unabridged Forbes.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Forbes.com
MTT insight URL: http://www.marketingtrendtracker.com/article.aspx?id=7364

Ad Agency Boss Predicts Advent of Direct to Consumer Marketing

Trend Summary: TV, social video and everything between will become Adland's top four drivers over the next five years.


At the investment and banking conference in New York City this week hosted by ad agency Media Kitchen, “New TV” will ... 

[Estimated timeframe:Q1 2018]

 ...  bring about the merging of broadcast TV, social video and everything in between.

Addressing the conference, Media Kitchen CEO Barry Lowenthal focussed on what he believes will become the advertising industry's key drivers and surprisingly AI is not one of them!

Instead, Mr Lowenthal foresees the rise of direct to consumer marketing, noting that "All marketers and media companies who want to be relevant in the next next decade are working hard to build direct consumer relationships.

Read the original unabridged Mediapost.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Mediapost.com
MTT insight URL: http://www.marketingtrendtracker.com/article.aspx?id=7360

Marketers Continue to Embrace AI Technology

Trend Summary: Intelligence and AI are increasingly driving business innovation.


As AI and digital interactions with consumers increase, the opportunities for marketers to ...

[Estimated timeframe:Q1 2018]

... use this kind of intelligent search abound.

Currently there is a plethora of data on offer from the digitally driven interactions provided by search technology. 

For example, if you recently used Microsoft's Bing search, AI may have provided you with a plain-spoken answer to your query.

It also could have summarised two different perspectives on a controversial topic, enabling you to make your own decision.

Read the original unabridged Warc.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Warc.com
MTT insight URL: http://www.marketingtrendtracker.com/article.aspx?id=7354

Advertisers Invest More in Digital to Accelerate Brand Growth

Trend Summary: Advertisers invest more in digital to drive brand growth.


Acccording to Publcis Media subsidiary Zenithoptimedia.com, global advertising confidence is rising rapidly with 4.6% growth forecast for 2018. However, despite the projected 4.6% growth forecast for 2018 there is also growing industry concern about ...

 

[Estimated timeframe:Q1 2018]

... possible cuts to digital advertising budgets.

But despite these concerns, Zenith has found no evidence that advertisers as a whole are shifting budgets away from online advertising.

In fact, online advertising's share of global advertising expenditure continues to rise rapidly.

Zenith forecasts that advertisers will spend 40.2% of their budgets on online advertising this year, an increase of 37.6% on 2017.

This growth in spend is part of the wider process of digital transformation, as advertisers invest in technology, data and innovation to revolutionise their relationships with consumers.

Says Vittorio Bonori, Zenith’s Global Brand President: “We are observing sustained ROI from digital transformation”.

Read the original unabridged Zenith Optimedia.com article.

 

 


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Zenithmedia.com
MTT insight URL: http://www.marketingtrendtracker.com/article.aspx?id=7345

Brands Urged to Rethink Behaviours to Exploit AI

Trend Summary: As AI increasingly shapes our daily lives, brands must mull how to shift their behaviors to meet customer expectations.


AI and the app mentality has forced complicated brands to take a hard look at their products and services and shape them to be ... 

[Estimated timeframe:Q1 2018]

... nimble and mobile-focused.

According to Chief Marketer.com we are already seeing similar misconceptions about how and when brands should experiment with AI, but what else will the AI trend usher in?

Marketers are already mulling what future brand experiences will look like when we as consumers become used to (and expect) incredible simplicity, fewer interfaces to interact with and an incredible amount of personalization?

Posits Chief Marketer: "Brands will need to think beyond creating experiences they want people to adhere to and instead consider creating behaviors they want people to adopt".

Read the original unabridged Chief Marketer.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Chiefmarketer.com
MTT insight URL: http://www.marketingtrendtracker.com/article.aspx?id=7334

Marketers Expand Adoption of The Internet of Things

Trend Summary: An increasing number of multinational businesses are adopting "The Internet of Things"


One of one of the hottest topics in the marketing community today is the so-called Internet of Things [IoT]. Although still in its early days, the core of IoT involves the gathering of data from ...

 

 

[Estimated timeframe:Q1 2018]

... connected devices, then analysing and acting on that captured data.

However, current methods of connecting IoT devices have limitations that make applications unsuitable for IoT. However, according to Deloitte, two recent technologies will help expand IoT possibilities: low-power wide-area (LPWA) networks, and the arrival of ‘edge computing’.

These two technologies have the ability to significantly increase the effectiveness and adoption of IoT technologies and are the next step in the continuing technological evolution.

The IoT is already a large market and expected to expand rapidly in the coming years. Globally the IoT market is projected to grow from circa 4.9 million connected devices in 2015 to nearly 21 billion by 2020
Opens a New Window.
 

Read the original unabridged Fox Business.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Fox Business.com
MTT insight URL: http://www.marketingtrendtracker.com/article.aspx?id=7331

Despite The Avalanche of New Media, eMail Remains Millennials' Medium du Jour

Trend Summary: Despite Adland's apparent disdain for eMail as a medium, it remains effective in communicating with Millenials.


According to eMarketer, eMail remains the top choice for 62% of millennial respondents, noting that “nothing else came close.”

eMarketer also predicts that given email's popularity among younger consumers, marketers will be running email campaigns for many years to come. However, although the oportunities are ...

[Estimated timeframe:Q1 2018]

... vast, it's clear that millennials have high expectations for email marketing.

in example eMarketer cites a day in the life of a millennial. Not only is he/she using Facebook Messenger to keep in touch with family, and Snapchat and Instagram’s messaging services to share quick updates with her closest friends.

At work, he/she is interacting on Slack with colleagues, while using LinkedIn Messaging to keep in touch with business connections.

At the end of the day, however, there’s one platform that millennials prefer above all else to connect with brands, although that platform was invented decades ago. 

The platform? eMail, of course!

Read the original unabridged MediaPost.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: www.mediapost.com
MTT insight URL: http://www.marketingtrendtracker.com/article.aspx?id=7328

Amazon Set to Muscle-In On B2B eCommerce

Trend Summary: Amazon’s new Shipping With Amazon [SWA] service signals its move into to a business to consumers [B2C] format. 


Urges Ray Grady, president and chief customer officer at CloudCraze: “It’s important for businesses to own the ecommerce experience and not outsource or cede margins to Amazon. This move should serve as a call to action for B2Bs.”

 

[Estimated timeframe:Q1 2018]

According to Scott Webb, president of Avionos, a Chicago based digital services and solutions agency, B2B companies have been slower to adopt supply chain innovations because they typically work with larger products more deeply rooted in brick-and-mortar commerce.

Predicts Mr Webb: “As Amazon’s shipping expands, we’re seeing online and offline services converge in B2B and a more streamlined digital process emerge that will ultimately lead to greater efficiencies and customer satisfaction".

He adds: “We can expect this initial rollout to serve as a basis for improving the offering, with Amazon taking an iterative approach as it reaches new geographies.”

Read the original unabridged ChiefMarketer.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Chiefmarketer.com
MTT insight URL: http://www.marketingtrendtracker.com/article.aspx?id=7326

Major Companies Worldwide Have Yet to Exploit Machine Learning

Trend Summary: Five vectors of progress are making it easier, faster, and cheaper to deploy machine learning.


Though nearly every industry is finding applications for machine learning—the artificial intelligence technology that feeds on data to automatically discover patterns and anomalies and make predictions—most companies are not yet ...

[Estimated timeframe:Q1 2018]

... taking advantage of the oppportunities.

Machine learning is one of the most powerful and versatile information technologies available today, however most companies have not yet begun to put it to use.

One recent survey of 3,100 executives in small, medium, and large companies across seventeen nations countries found that fewer than 10% were investing in machine learning.

According to the survey, a number of factors are restraining the adoption of machine learning. Specifically: Qualified practitioners are in short supply while tools and frameworks for doing machine learning work are immature and still evolving.

Read the original unabridged WSJ.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: WSJ.com
MTT insight URL: http://www.marketingtrendtracker.com/article.aspx?id=7310



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