617 Marketing Trends found for Marketing Effectiveness / Consumer engagement

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AI Increasingly Used to Leverage TV Audiences

Trend Summary: Although TV still reigns supreme, digital video now plays a similar role in audience engagement.

Multiple studies have shown that advertising geared toward stimulating an emotional response is significantly more effective than value-driven advertising, which is why many brand marketers have become ...

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... almost religious about creating video content that moves people to smile, laugh, cry or be surprised.

This is obviously where the art of advertising is alive and thriving: talented creative directors need not fear being replaced by AI at any time soon. However the science of emotional advertising is also emerging. Brand marketers and agencies that take this seriously are using AI technology to measure the emotional effectiveness of their creative efforts.

Read the original unabridged MediaPost.com article.

[Estimated timeframe:Q3 2017]

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Mediapost.com
MTT insight URL: http://www.marketingtrendtracker.com/article.aspx?id=7252

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