138 Marketing Trends found for Economic/Political / Regional


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EU Warns Social Media to Bring User Terms Into Line with EU Law

Trend Summary: Europe’s Justice Commissioner has read the Riot Act to Facebook and Twitter.


EU Justice Commissioner Vera Jourova has warned that the use of social media networks as advertising and commercial platforms means they face the same rules as ...


 

[Estimated timeframe:Q1 2018]

... offline service providers.

Says Ms Jourova: “EU consumer rules should be respected and if companies don’t comply, they should face sanctions.

However, she concedes that “Some companies are now making their platforms safer for consumers; however, it is unacceptable that this is still not complete and it is taking so much time.”

Facebook, however, claims that it has worked with EU authorities to make changes to its terms and to ensure greater transparency. It said further updates of the terms were planned later this year.

“We have long had tools in place to inform people about content removals and intend to expand these tools later this year,” claims a Facebook spokeswoman.

Read the original unabridged Reuters.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Reuters.com
MTT insight URL: http://www.marketingtrendtracker.com/article.aspx?id=7320

Marketers Urged to make Data a Key Part of their Strategy.

Trend Summary: With the General Data Protection Regulation [GDPR] looming, marketers must make data a key part of their strategy.


According to Colin Grieves, managing director of Experian Digital Marketing and Media Services, businesses will need to strive for a ...

[Estimated timeframe:Q1 2018]

... customer and compliance led data strategy as Europe gets ready for the biggest change in two decades to data protection rules.

Marketers have until May 25th this year to ready themselves for GDPR. Specifically to consider how they will use an individual’s data as well as restrictions in transmitting data within a global remit.

Read the original unabridged The Drum.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: The Drum.com
MTT insight URL: http://www.marketingtrendtracker.com/article.aspx?id=7311

Most Marketers Unprepared for EU's Upcoming Data Protection Law

Trend Summary: Most marketers remain unprepared for the EU’s General Data Protection Regulation [GDPR].


One thing is clear as marketers ready themselves for year 2018: They’re not yet prepared for today’s digital transformation - nor are they ready for the European Union's looming ...

[Estimated timeframe:Q4 2017]

... General Data Protection Regulation [GDPR].

According to Cambridge Massachusetts based Forrester Research, 80% of firms affected by the GDPR will not comply by next May.

Moreover, of those non-compliant companies, 50% will intentionally ignore the EU regulation. Predicts Forrester: "Firms have weighed the cost and risk factor and are taking a path that presents the best position for them."

Forrester also predicts that the remaining 50% of companies will try to comply and fail.

Moreover: “The sleeper issue of 2018 will not be compliance but how consumer advocate groups use GDPR to prosecute their agendas by using the regulation’s ‘right to be forgotten’ clause—exhausting companies’ resources and damaging their brands.”

Read the original unabridged Mediapost.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Mediapost.com
MTT insight URL: http://www.marketingtrendtracker.com/article.aspx?id=7258

Eurozone Economy Overtook USA Over Past Eighteen Months

Trend Summary: Over the last eighteen months the Eurozone Currency area’s GDP has grown faster than that of the USA.


The Eurozone’s economy quickened in Q2 2017, raising expectations that by 2018 the European Central Bank will begin to phase out its stimulus measures as the region gradually emerges from ...

 

[Estimated timeframe:Q3 2017]

... the shadow of the past decade’s financial crises.

The acceleration in the Eurozone’s recovery means it is playing a more equal role with the USA in driving global growth. Over the past eighteen months, the region has grown slightly faster than the USA, after lagging well behind in 2015 and prior years.

According to the Central Bank, if that pattern continues global economic growth should be stronger this year.

Read the original unabridged WSJ.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: WSJ.com
MTT insight URL: http://www.marketingtrendtracker.com/article.aspx?id=7244

EU Supports Publishers Fight Against Google-Facebook Duopoly

Trend Summary: EU gives publishers a boost against Google-Facebook duopoly. 


 European publishers have found an ally in their struggle against the online media “duopoly” of Google and Facebook after two committees of the European Parliament voted to approve a proposed new ...

[Estimated timeframe:Q3 2017]

... statute making it easier for publishers to demand payment from the US duopoly for indexing and reposting even small pieces of their content.

However, the law isn’t yet final. It still has to be approved by the Parliament’s legal affairs committee, with a vote due in October 2017.

Despite Parliament's snail-like legislative progress ithe situation is causing alarm among internet freedom advocacy groups, especially as the new law would affirm publishers’ ownership and copyright protections for all content they create.

This would bar Google and Facebook from automatically “scraping” the content and distributing selected clippings to their users, either in search results or news feeds, unless publishers opted in to allow these automated functions.

Moreover, to Larry and Sergey's, consternation the proposed legislation would enable publishers to require payment for Google's right to index and share headlines and other content.

Read the original unabridged MediaPost.com article.


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Source: MediaPost.com
MTT insight URL: http://www.marketingtrendtracker.com/article.aspx?id=7226

Today Australia, Tomorrow The World!

Trend Summary: Amazon.com is to launch a "retail offering" in Australia, challenging the nation's existing retailers.


Amazon boss Jeff Bezoz has hurled down the gauntlet of competition at the feet of Australia's existing bricks and mortar retailers, who are already struggling to increase sales. The confirmation today by Amazon ends months of speculation among investors as to whether or when Amazon would fully launch in ...

 

[Estimated timeframe:Q2 2017]

... in the Antipodean market.

Mr Bezoz's nice littler earner already has a significant presence in Australia, having set up Amazon Web Services in 2012 and its Kindle store in 2013.

Yesterday's confirmation from Amazon ends months of speculation among investors as to when or whether the company would fully launch in the Australian market.

According to an Amazon PR release: "The next step is to bring a retail offering to Australia, and we are making those plans now."

The tech titan already has circa 1,000 employees down under and boasts that it will bring thousands of new jobs to Australia and millions of dollars in additional investment.

A banner ad on its Australian website has also annouced that Amazon Marketplace would be up and running soon.

Read the original unabridged FoxBusiness.com article.

 


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Source: Fox Business.com
MTT insight URL: http://www.marketingtrendtracker.com/article.aspx?id=7169

European Ad Industry Bullish About 2017

Trend Summary: New data reveals that confidence levels in the European advertising and marketing industry are getting stronger.


The latest European Advertising Business Climate Index, compiled by the European Association of Communications Agencies [EACA] reached a figure of ...

[Estimated timeframe:Q1 2017]

... +19 in January 2017.

This trend represents a modest increase from the October 2016 level of +16, but is significantly up on the +7 registered last July.

EACA noted that the British ad sector in particular seems to be on a recovery path after the Brexit vote, as the confidence index rose sharply from +4.1 in October 2016 to +38.7 in January 2017.


The latest Expenditure Report from Warc, in conjunction with the UK Advertising Association, indicates that adspend is encouragingly on the increase, with third quarter spending up by 4.2% to break £5bn, while full-year spending is expected to increase by 4.4% to reach £21bn for the first time.


Across Europe, the German (+48), Croatian (+36) and Swedish (+33) markets also recorded high levels of business confidence in the EACA index, which is based on monthly data collected by the European Commission from 43,000 companies.

Read the original unabridged Warc.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Warc.com
MTT insight URL: http://www.marketingtrendtracker.com/article.aspx?id=7097

Global Digital and Mobile Growth Rampant

Trend Summary: Global trading conditions rose in January with digital and mobile growth rampant.


The Global Marketing Headline Index [GMI] remained stable at 51.7 in January, indicating continuing growth, albeit modest, in marketing sector activity across the world. There were however ...

[Estimated timeframe:Q1 2017]

... observable regional differences with the European GMI, rising slightly to reach 56.6, the fourth consecutive increase.

The Headline Index for the Asia-Pacific region dipped slightly to 48.1 while in the Americas, marketing activity fell marginally for the third successive month with an index value recorded of 49.3.

This figure includes both South America, dominated by Brazil, which is still in recession and the United States, where marketing activity is growing.

Read the original unabridged GMI article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: WorldEconomics.com
MTT insight URL: http://www.marketingtrendtracker.com/article.aspx?id=7082

EU Proposes New Rules to Limit Web Tracking for Ads

Trend Summary: The European Union has proposed new rules that could limit web tracking for Ads.


The proposed EU legislation requires prior consent by internet users to accept website cookies, a move that could adversely impact upon advertising revenues for major ...

[Estimated timeframe:Q1 2017]

... ad brokers and website publishers.

The European Commission, the trade bloc’s executive arm, this week proposed new rules that would require web users to actively consent to the use of cookies, tiny pieces of code deployed on web browsers that track individuals’ online activity.


The draft rules are intended to protect user privacy and provide more transparency as to how companies use an individual’s data. According to a recent survey, 80% of Europeans say it is important that tools like browser cookies are only allowed with the user’s permission.

According to a EU press release: “Transparency is important. People must know whether information stored in their devices is being accessed or whether their online behavior is tracked.”

When installing a browser or any other software facilitating electronic communications, users would have to choose whether to allow or reject the tracking for marketing purposes before continuing with the installation.

Read the original unabridged WSJ.com article.


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Source: WSJ.com
MTT insight URL: http://www.marketingtrendtracker.com/article.aspx?id=7069

Global Ad Market to Hit Double Digit Gains in 2017

Trend Summary: Global adspend in 2016 is predicted to end the year with strong growth, reaching even higher gains in 2017.


London-based IHS Markit, a provider of information and analysis to government and business decision-making processes, predicts that total worldwide advertising in 2017 will grow 7.1% to a hefty $532bn driven by ...

[Estimated timeframe:Q1 2017]

...  strong marketing expenditure for the upcoming Winter Olympic Games in Austria, the European Football Championships and the result of the recent US Presidential election.

IHS Markit also expects that global advertising revenue will grow by11% to $590 billion in 2017, with strong gains coming from the Middle East, Africa and Asia-Pacific, where India and Indonesia will perform well.
 

Meantime, the USA will remain the biggest market, up 4% to $179.4bn, while China continues to gain as the second-biggest market, improving 19% to $98.9bn, whereas Japan will remain virtually flat.

Read the original unabridged MediPost.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: MediaPost.com
MTT insight URL: http://www.marketingtrendtracker.com/article.aspx?id=7062



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