144 Marketing Trends found for Economic/Political / Regional


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EU Accuses US Tech Titans of Breaking GDPR Laws

Trend Summary: Complaints have been filed against US media titans within hours of the implementation of new GDPR laws.


Among the alledged culprits are Facebook, Google, Instagram and WhatsApp, all accused of forcing their users to consent to ...

[Estimated timeframe:Q1 2018]

... targeted advertising in order to use their services. 

According to privacy protection group Noyb.eu led by activist Max Schrems, people are not being given a "free choice" in the use of the above-mentioned services.

The websites in question could be forced to change how they operate, failing which they could be fined under the recently implemented GDPR [General Data Protection Regulation].

Read the original unabridged BBC.co.UK article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: BBC.co.uk
MTT insight URL: http://www.marketingtrendtracker.com/article.aspx?id=7424

EU Updates Data Its Protection Regulations

Trend Summary: The EU Data Protection Act will shortly take effect both within and beyond the EU.


The EU General Data Protection Regulation [GDPR EU 2016/679] is a regulation in EU law that provides ....

[Estimated timeframe:Q1 2018]

.... data protection and privacy for all individuals within the European Union.

It also addresses the export of personal data outside the EU. One of the big questions surrounding GDPR is exactly how ad tech vendors who don’t have first-party relationships with consumers will get their consent to continue using their data for ad-targeting purposes.

However, Google does have a first-party relationship with its consumers on products like Gmail and search, but most consumers probably aren’t aware of its ad tech brands such as DoubleClick and AdSense.

As reported in the Wall Street Journal, Google is set to update its ad policies in the coming days, requiring the third-party websites and apps that use Google’s ad tech to be responsible for obtaining consent.

Read the original unabridged Wall Street Journal.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: WSJ.com
MTT insight URL: http://www.marketingtrendtracker.com/article.aspx?id=7356

Tech Titans Unite To Conquer Chinese Market

Trend Summary: Adobe extends its partnership with Microsoft into China.


The alliance purports to help brands deliver better personalised experiences to consumers, although there is ... 

[Estimated timeframe:Q1 2018]

... much more to the deal than meets the eye. 

The extended partnership, which was announced at the Adobe Summit 2018 event, will see Adobe’s Experience Cloud run on Microsoft’s Azure. The two software giants will also work together with brands to help them envision and implement their integrated solutions.

The twin titans will also integrate their respective data models, the Experience Data Model and the Common Data Model creating a standard data model that defines and unifies the language for marketing, sales and services data.

Read the original unabridged Thedrum.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: TheDrum.com
MTT insight URL: http://www.marketingtrendtracker.com/article.aspx?id=7346

Marketers Eye The Advent of the New Global "Silk Road"

Trend Summary: Eurasia, the continental landmass containing both Europe and Asia, is rapidly becoming a contiguous market.


The Eurasian market potential is massive, covering upwards of 65% of the global population and 75% of energy resources and 40% of GDP worldwide. The projects of the New Silk Road, however, are like pieces of a puzzle scattered across a clutter-filled room. You see some here, some there, but you don't really think ... 

[Estimated timeframe:Q1 2018]

... much of any of them in and of themselves.

On their own, conventional perceptions of the new Silk Road tend to range from moderately impressive to downright mind boggling, given that resource-dependent nations are building massive transport hubs in the middle of nowhere?  

However, when we start to connect the dots we see how these these pieces come together to form a much larger picture of what global economics in the 21st century will become.

Read the original unabridged Forbes.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Forbes.com
MTT insight URL: http://www.marketingtrendtracker.com/article.aspx?id=7336

EU To Boost Financial Technology Sector Via Crowdfunding

Trend Summary: The European Union has proposed crowdfunding passports in a bid to boost growth in the financial technology sector.


According to the EU’s financial services commissioner Valdis Dombrovskis, an EU crowdfunding license would help crowdfunding platforms to ...  

 

[Estimated timeframe:Q1 2018]

... scale up across Europe.  

Claims Mr Dombrovskis: “It will help them match investors and companies from all over the EU, giving more opportunities for firms and entrepreneurs to pitch their ideas to a wider base of funders.”

Earlier this week the Commission set out a range of measures to encourage growth and job creation in fintech in a bid to to wean the region’s economy off its heavy reliance on bank funding, a core aim of the EU’s wider capital markets union project.

Read the original unabridged Reuters.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Reuters.com
MTT insight URL: http://www.marketingtrendtracker.com/article.aspx?id=7333

Europe's New Data Protection Act Signals A Marketing Upheaval

Trend Summary: Europe's new Data Protection regulations signal the beginning of a paradigm shift.


With the looming General Data Protection Regulation [GDPR], Europe is about to change the rules relating to data, and it's got the digital marketing and publishing worlds in a state of upheaval. Right now, the name of the game is compliance and it’s a mad dash for ...

[Estimated timeframe:Q1 2018]

...  all entities holding data on EU citizens to bring themselves in line with the new requirements.

Or at very least figure out what they should be doing differently. 

Marketers and their compliance departments are now so bogged down in the minutiae of the new regulations that they’re failing to acknowledge the bigger picture.

GDPR is just the beginning of an even larger, more structural shift in which consumers begin to grasp the inequities of the "value exchange" in which they've been unwitting participants for years. This shift will continue to have implications for marketers well after the dust from GDPR settles.

Read the original unabridged MediaPost.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: MediaPost.com
MTT insight URL: http://www.marketingtrendtracker.com/article.aspx?id=7325

EU Warns Social Media to Bring User Terms Into Line with EU Law

Trend Summary: Europe’s Justice Commissioner has read the Riot Act to Facebook and Twitter.


EU Justice Commissioner Vera Jourova has warned that the use of social media networks as advertising and commercial platforms means they face the same rules as ...


 

[Estimated timeframe:Q1 2018]

... offline service providers.

Says Ms Jourova: “EU consumer rules should be respected and if companies don’t comply, they should face sanctions.

However, she concedes that “Some companies are now making their platforms safer for consumers; however, it is unacceptable that this is still not complete and it is taking so much time.”

Facebook, however, claims that it has worked with EU authorities to make changes to its terms and to ensure greater transparency. It said further updates of the terms were planned later this year.

“We have long had tools in place to inform people about content removals and intend to expand these tools later this year,” claims a Facebook spokeswoman.

Read the original unabridged Reuters.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Reuters.com
MTT insight URL: http://www.marketingtrendtracker.com/article.aspx?id=7320

Marketers Urged to make Data a Key Part of their Strategy.

Trend Summary: With the General Data Protection Regulation [GDPR] looming, marketers must make data a key part of their strategy.


According to Colin Grieves, managing director of Experian Digital Marketing and Media Services, businesses will need to strive for a ...

[Estimated timeframe:Q1 2018]

... customer and compliance led data strategy as Europe gets ready for the biggest change in two decades to data protection rules.

Marketers have until May 25th this year to ready themselves for GDPR. Specifically to consider how they will use an individual’s data as well as restrictions in transmitting data within a global remit.

Read the original unabridged The Drum.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: The Drum.com
MTT insight URL: http://www.marketingtrendtracker.com/article.aspx?id=7311

Most Marketers Unprepared for EU's Upcoming Data Protection Law

Trend Summary: Most marketers remain unprepared for the EU’s General Data Protection Regulation [GDPR].


One thing is clear as marketers ready themselves for year 2018: They’re not yet prepared for today’s digital transformation - nor are they ready for the European Union's looming ...

[Estimated timeframe:Q4 2017]

... General Data Protection Regulation [GDPR].

According to Cambridge Massachusetts based Forrester Research, 80% of firms affected by the GDPR will not comply by next May.

Moreover, of those non-compliant companies, 50% will intentionally ignore the EU regulation. Predicts Forrester: "Firms have weighed the cost and risk factor and are taking a path that presents the best position for them."

Forrester also predicts that the remaining 50% of companies will try to comply and fail.

Moreover: “The sleeper issue of 2018 will not be compliance but how consumer advocate groups use GDPR to prosecute their agendas by using the regulation’s ‘right to be forgotten’ clause—exhausting companies’ resources and damaging their brands.”

Read the original unabridged Mediapost.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Mediapost.com
MTT insight URL: http://www.marketingtrendtracker.com/article.aspx?id=7258

Eurozone Economy Overtook USA Over Past Eighteen Months

Trend Summary: Over the last eighteen months the Eurozone Currency area’s GDP has grown faster than that of the USA.


The Eurozone’s economy quickened in Q2 2017, raising expectations that by 2018 the European Central Bank will begin to phase out its stimulus measures as the region gradually emerges from ...

 

[Estimated timeframe:Q3 2017]

... the shadow of the past decade’s financial crises.

The acceleration in the Eurozone’s recovery means it is playing a more equal role with the USA in driving global growth. Over the past eighteen months, the region has grown slightly faster than the USA, after lagging well behind in 2015 and prior years.

According to the Central Bank, if that pattern continues global economic growth should be stronger this year.

Read the original unabridged WSJ.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: WSJ.com
MTT insight URL: http://www.marketingtrendtracker.com/article.aspx?id=7244



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