24 Marketing Trends found for Economic/Political / Emerging Markets

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Cloud Computing Usership Surges

Trend Summary: Cloud startups are now selling computing power and storage for prices at or below Amazon’s and Google’s.

US-based 'cloud' comuting startups such as DigitalOcean and Backblaze have begun to compete for customers versus such titans as Amazon.com, Microsoft and Google. These startups have managed to underbid the giants in certain markets by keeping expenses relatively low, either by writing their own versions of the software needed to run a cloud or by handcrafting the hardware ...

[Estimated timeframe:Q4 2015 onward]

... needed to house one.

Cloud computing, or in simpler shorthand  "The cloud", also focuses on maximising the effectiveness of the shared resources. Cloud resources are usually not only shared by multiple users but are also dynamically reallocated per demand.

“All the tools we’re using really pay dividends,” says DigitalOcean Ceo Ben Uretsky. “I think that gives us a leg up.”

DigitalOcean rents out its computers for $10 per month or a penny and a half an hour, a price comparable to or below those at Amazon, Google, and Microsoft, according to researcher Scalyr, a specialist in fast search and analysis of operational data.

DigitalOcean is managing more than 100 million gigabytes of data, about the size of Facebook’s video and photo library when it went public in 2012.

Read the original unabriged Bloomberg.com article.

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Bloomberg.com
MTT insight URL: https://www.marketingtrendtracker.com/article.aspx?id=6724

Muslim Consumers of Growing Significance to Global Digital Economy

Trend Summary: Increased consumption of bespoke digital Islamic lifestyle services has spurred Islamic digital economic growth at a faster rate than its global equivalent. 

According to the [second] and latest edition of the Digital Islamic Economy Report issued jointly by Thomson Reuters and Dubai-based strategic advisory firm DinarStandard, Muslim consumers last year contributed US$107bn to the global digital economy of circa US$2 trillion. By 2020, moreover, spending by Muslims  will grow faster than ...

[Estimated timeframe:Q3 2015- Q4 2020]

... the rest of the world's digital economy.

The report recognises a substantial business opportunity in the digital Islamic economy, particularly within five segments:

  • Sharing Economy
  • Social Commerce
  • Retail e-Commerce
  • Food Transportation and Logistics
  • Islamic Finance Investment Products.

The study also identifies e-commerce serving the fashion sector as the most successful business model, citing online fashion retailers Modanisa and SefaMerve among the top five leading Islamic consumer websites.

In terms of popularity and usage, the Islamic web and mobile application Muslim Pro ranks highest in terms of downloads, while productivity and education apps, as well as apps for Halal food ratings and modest fashion, also feature prominently on the Digital Islamic Consumer Services leader board.

Comments Nadim Najjar, Managing Director of Thomson Reuters, Middle East and North Africa: “The report essentially shows how vital Islamic digital economy has become to the everyday lives of Muslims across the world, and points towards specific areas of growth and business potential".

Read the original unabridged ThomsonReuters article.

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Thomsonreuters.com
MTT insight URL: https://www.marketingtrendtracker.com/article.aspx?id=6711

Indian Internet Usage Set to Overtake USA

Trend Summary: Internet usage in India will surpass the that of the USA by the end of this year, while around 500 million Indian citizens will be online by 2018.

Rajan Anandan, managing director of Google India, foresees expanding horizons for India's wired population, currently nearing the five-hundred million mark. Speaking earlier this week at the Digitising India event organised by the women's branch of the Federation of Indian Chambers of Commerce and Industry [FICCI], Mr Anandan predicts that ...

[Estimated timeframe: Q3 2014 - Q4 2020]

... "even at the current growth rate, we will have 500 million Indian nationals on the internet by 2018".

In bullish mode, Mr Anandan continued: "By the end of this year, India will become larger than the US in terms of number of internet users. By 2018, India will have twice the number of internet users than the US. Almost half of the Indian population will be connected through the Internet".

Anandan also notes that India took just ten years to grow from ten million internet users to 100 million. And the nation is adding five million new internet users every month. India now has over 200 million Internet users.

Says the Google guru: "A lot of people talk about the 2014 general elections and how urban India was mobilised using the internet. We have seen nothing yet in terms of what the internet can do to every aspect of life, of society and of governance.

By the next elections (expected in 2019) almost half a billion Indians will be connected through the internet. In terms of that kind of mobilisation, can you imagine what it can do?"

He also mentioned that the path of purchase has changed in India and people are increasingly using online platform for retail purchase.

Talking about the next big global technology wave, he said wearable gadgets are expected to take four years to reach a billion consumers.

Enthused Anandan: "Everything is getting accelerated with technology. Every new wave of technology has taken half as long as the previous technology. The next big thing will take half the time taken by smartphones," he predicts.

Currently 2.8 billion people (of seven billion worldwide) are connected via the internet. By 2020, Anandan predicts that five billion people will be using the internet.

Read the original unabridged IndiaToday.com article.

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: IndiaToday.com
MTT insight URL: https://www.marketingtrendtracker.com/article.aspx?id=6387

China's Outbound Tourism Set to Lead World

Bottom Line Trend: China's outbound tourism is surging as an increasingly competitive domestic market drives the nation's carriers to expand overseas.

According to a recent report published by the Tourist Research Centre of the Chinese Academy of Social Sciences, China recorded a world record number of outbound tourists in 2013, creating a concomitant a surge in the nation's tourism expenditure overseas. This, in turn, will almost certainly trigger a major uplift in marketing activity by ...

[Estimated timeframe: Q1 2014 onward]

... US and European airlines as they prepare to face increasing international competition from Chinese carriers.

With the nation's outbound travel set to soar, Chinese airlines are banking on brand recognition to capitalise on its population's increasing appetite for work and travel abroad. As incomes enjoy steady growth, so too do foreign destinations hosting Chinese tourists. 

Ninety-seven million Chinese traveled abroad in 2013, beating the 2012 mark by roughly 14 million, according to the China National Tourism Administration. The number is expected to exceed 100 million this year.

The report claims that since 2012 China's tourists have benefitted from the world's strongest purchasing power, overtaking German and US tourists as the world's highest-spending travellers.

In the same year Chinese travellers and tourists, spent $102 billion overseas, a 40% increase on 2011.

A survey by PricewaterhouseCoopers revealed that US airlines last year operated 53% of the routes between the US and China, a drop of nearly 7% from 2012.

Read the original unabridged Xinhua.com article.

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Xinhuanet.com
MTT insight URL: https://www.marketingtrendtracker.com/article.aspx?id=6239

Economic Outlook Brightens for Established Economies

Bottom Line: Global economic momentum is moving back to the developed world from the emerging economies that have led growth since the 2007 financial crisis.

According to an estimate released this week by Westport Connecticut investment firm Bridgewater Associates, for the first time since the mid-2007 financial crisis, advanced economies such as the USA, Japan and Europe are contributing more to growth within the $74 trillion global economy than emerging titans such as ...

[Estimated timeframe: Q3 2013 onward]

... China, India and Brazil.

Among forces driving the shift is a resurgent Japan, for years the weakling of the global economy. During Q2 2013 Japan's economy expanded 2.6% on an annualised basis, the nation's government reported yesterday. Albeit slower than the revised 3.8% first-quarter pace, the result is a meaningful improvement after six years of stagnation. 

Boosting the trend is the recovering US economy, which has has produced steady, if tepid, growth. And new reports this week are expected to show that Europe's economy, after a long recession, expanded slightly in the latest quarter.

Concurrently, however, the emerging world's big guns - Brazil, Russia, India and China - are ailing or backtracking from their stellar performance of recent years.

Europe's tentative recovery, however, has yet to translate into increased trade that could help its struggling national economies.

And Japan's renaissance - it is the world's fastest-growing large developed economy - also hasn't trickled through to its neighbours. The cost of Japan's recovery is a sharply weakened yen, which makes imports more expensive and means that Japan's citizens are increasingly prone to buy indigenous (as opposed to imported) products.

Meantime, the International Monetary Fund forecasts the global economy will expand 3.3% in 2013, compared with 3.2% in 2012 and 4% in 2011.

Read the original unabridged WSJ.com article.

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: WSJ.com
MTT insight URL: https://www.marketingtrendtracker.com/article.aspx?id=6157

UK to Regain Place in Top Ten Global Economies in 2013

Bottom Line: Economics research specialist CEBR predicts that 2013 will see the UK regaining its place in the world's top ten economies.

London-based Centre for Business and Economics Research [CEBR] has released the latest edition of its World Economic League Table [WELT] for 2013, revealing some interesting changes as the world’s richest powers jockey for position. After ceding its Top Ten ranking to Brazil in 2011, the UK is predicted to regain its place in the world economics league table in 2013. WELT tracks the size of different economies across the globe and projects some surprising changes over the next ten years, among them ...

[Estimated timeframe:Q1 2013 - 2022]

... that the globe's top three economies [US, China and Japan] will remain in the same relative positions for the next ten years.

But by 2022 the Chinese economy, currently 53% of the size of the US economy, is predicted to reach 83% of the size of the US economy and catching up fast. CEBR also foresees that:

  • The UK will overtake France in 2013 as 75% tax and euro woes drag that nation down;
  • India will overhaul the UK in 2017 to become the largest Commonwealth economy;
  • Indonesia will enter the elite Top Ten in 2022.

One of the unexpected results of this year’s WELT is that Brazil, which just managed to squeeze past the UK in 2011, again fell behind the UK in 2012 as a result of the weakness of its currency, the real. It is not forecast to overtake again until 2014.

Over the rest of the period to 2022, Brazil moves up another place in the League Table, overtaking Germany and France but being overtaken in turn by India.

Russia rose from 11th position in the league table in 2010 to ninth in 2011. In 2013, it will start to overtake large Western European economies and is predicted to reach world seventh position by 2022.

Read the original unabridged CEBR article.

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: CEBR.com
MTT insight URL: https://www.marketingtrendtracker.com/article.aspx?id=6000

Asian Middle Class Consumers to Number 3.3 Billion by 2030

Bottom Line: By 2030 Asia, as a whole, is forecast to have 3.3 billion people in the middle class - nearly one billion of them in China.

According to Nielsen China, never before has a nation undergone such unprecedented economic growth. Nor has any other country developed as rapidly as China, where economic change has affected nearly every aspect of life. Moreover, it's a trend reflected across all Asian nations which by 2030 collectively will account for ...

[Estimated timeframe: Q3 2012 - 2030]

... 3.3 billion people in the middle class - nearly one billion of them Chinese citizens. 

This makes China a proving ground for global and local brands, opines Nielsen China's director of consumer research in an article written for China Daily.

Success stories of global brands adapting to the Chinese market, local brands rising to take the competitive edge or even some mid-tier brands successfully positioning themselves as premium are all around.

However, in the shadow of those successes are brands that fail due to the increasing competitiveness of the market. One of the key reasons for failure is that some brands simply do not understand what Chinese consumers really are and what they want, because the Chinese consumer has evolved.

Those living in the largest cities have become more sophisticated in their purchasing behavior, while a burgeoning middle class in the lower-tier cities are becoming "first-time" consumers, with incomes that enable them to make their lives more comfortable, buy homes and cars and discover new products.

It is time to meet the new Chinese consumer.

One of their vital characteristics is the evolving social breakdown of China's population. Chinese consumers are highly segmented, across different income levels and even city tiers.

Combined with China's economic resurgence and increasing disposable income, these different classes of consumers are moving into higher income brackets and are looking to affirm their new social status.

Read the original unabridged article here.

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: ChinaDaily.com
MTT insight URL: https://www.marketingtrendtracker.com/article.aspx?id=5903

Future Opportunities and Hurdles in Emerging Markets

Bottom Line: India headquartered multinational Tata Group, in collaboration with IDG Connect, has published a study of emerging markets worldwide, highlighting the opportunities, challenges and hurdles that will face marketers seeking new business horizons.

Commissioned by Indian global conglomerate Tata Group, UK market research company Vanson Bourne has assessed the scale and impact  of the world's emerging markets, not just the way in which nations engage with each another, but also the manner in which business is done. Handling scale and managing ambiguity are now developed market skills just as much as emerging market skills. According to IDG Connect ...

[Estimated timeframe: Q3 2012 - 2018]

... "We wanted to understand how the future might play out in a more connected, communicative world.

"We looked at the learnings mature markets can take from newer world-stage markets and the way that global markets are identifying and potentially addressing the challenges they see ahead.

"This survey uniquely looks at the ways in which emerging markets are looking at the world and the opportunities ahead and demonstrates the potential impact of these countries on both emerging and developed markets in the years to come."

The report found "a number of key data points that validated what we already knew, but at the same time, there were significant new pockets of data that highlighted new trends and positions from across the various markets. 

For example:

  • We knew from OECD studies that China and India are the major growth opportunities in the world today, and from the World Bank that skills and talent continue to be a challenge for all companies operating in emerging markets.
  • What wasn’t clear until this study is the level of interest emerging market companies have in the experience of other emerging market companies, with 84% of the emerging markets companies in this study having looked to other emerging markets for growth opportunities and best practice.
  • The survey also throws up some interesting information about the continued role of Russia as a member of the BRIC group. This study suggests that Russia is losing its prominence as an expansion destination, with more developed market organisations looking there than emerging market companies.
  • The focus of markets when looking to expand is also revealing new insights. For example, 19% of UK companies are looking to invest in Poland and the survey shows that Singapore has an eclectic and global mindset when exploring new market opportunities. What the survey reveals is that some of our long-held assumptions about political ties or global proximity driving decisions no longer hold true.

Summarises the report: "The business leaders we spoke to operate in a range of mature and emerging markets across every major market sector, giving us a real understanding of the impact of communications and business in a rapidly changing world."

Read the original unabridged article here.

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: IDGconnect.com
MTT insight URL: https://www.marketingtrendtracker.com/article.aspx?id=5890

Boeing Predicts 34,000 Aircraft Sales Thru' 2032

Bottom Line: US aerospace titan Boeing today raised its market forecast for the next twenty years, predicting demand for 34,000 new commercial aircraft collectively worth $4.5 trillion. The knock-on effect - direct and indirect - for other industries including media and marketing could be significant.

Boeing's forecast is based on the assumption that the market for new planes will become more geographically balanced over the next two decades, with the Asia-Pacific region leading the way as markets like China and India continue to grow. The forecast also factors-in the growing need of airlines to ...

[Estimated timeframe: Q3 2012 - 2032]

... operate fuel-efficient new aircraft to counter ever-increasing aviation fuel costs.

The latest prediction builds on Boeing's 2011 forecast that it would sell 33,500 new passenger aircraft and freighters worth $4 trillion by 2030.

Says the aero-giant: "Robust growth in China, India and other emerging markets is a major factor in the increased deliveries over the next 20 years."

Boeing forecasts that airline traffic overall will grow at a 5% annual rate over the next twenty years, with cargo traffic growing at a rate of 5.2 percent. And world airline fleets are expected to double over the next two decades.

Moreover, according to Boeing: "Low-cost carriers, with their ability to stimulate traffic with low fares, are growing faster than the market as a whole.

According to a report published by the Massachusetts Institute of Technology: "The airline industry itself is a major economic force, both in terms of its own operations and its impacts on related industries such as aircraft manufacturing and tourism, to name but two. Few other industries generate the amount and intensity of attention given to airlines, not only among its participants but from government policy makers, the media, and almost anyone who has an anecdote about a particular air travel experience."

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Reuters.com
MTT insight URL: https://www.marketingtrendtracker.com/article.aspx?id=5866

Russian New Car Market on Track to Hit Four Million Unit Sales Annually

Bottom Line: Acording to the Association of European Businesses, Russia's fast-reviving new car market will hit four million units in annual sales by the middle years of the current decade.

New car sales, traditionally seen as a barometer of economic health, continued a post-crisis recovery in Russia during 2011, up year-on-year by 39% versus 2010, David Thomas, chairman of the Association of European Businesses' automobile manufacturers' committee told reporters yesterday. Presenting figures for annual sales in 2011 Thomas told reporters: "Four million will happen — but not in a straight line". Continuing a post-crisis recovery in 2011, sales surged with ...

[Estimated timeframe: Q1 2012 - 2015]

... Russians buying 2.65 million new cars and light vehicles in 2011.

Improvement though this may be, it's still a long way short of the three million cars sold at the peak of the nation's market in 2008. In 2009 sales crashed to 1.5 million and have been slowly recovering since.

Thomas, however, remains optimistic. The market, he predicts, could now hit the much-vaunted 4-million unit mark "maybe in 2014, maybe by 2017," he said. "We might have expected two million or 2.25 million a year ago — so the pace of growth has been faster than expected."

Lada's Kalina, Priora and Samara models remain the most popular in the country. The brand sold 578,387 new cars in 2011 — up 11 percent from last year. The Avtovaz-Renault-Nissan alliance, which owns Lada, said earlier this week that global sales leapt 10 percent to a record 8.03 million.

The most popular foreign brand was General Motors' Chevrolet, which sold 173,484 new cars, up 49 percent from 116,223 last year.

Another big winner was Volkswagen, whose Kaluga production plant hit full capacity, with round-the-clock production for the first time this year. The group, which includes the Volkswagen, Skoda and Audi brands, saw sales jump 74 percent. Volkswagen sales alone doubled, from 58,989 to 118,003 last year.

Marcus Osegowitsch, general director of the Volkswagen group in Russia, put it down to "having the right product" — specifically the Polo sedan, designed especially for the Russian and Indian markets, and the Tiguan SUV.

Most executives remain bullish on the Russian market, pointing to Russia's relatively low level of car ownership, high average age of cars currently on the road, and expansion of networks in the regions that continues to open up new opportunities away from saturated markets like Moscow and St Petersburg.

"The general outlook is perfect," says VW's Osegowitsch. "The question is what happens between here and there."

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: MoscowTimes.com
MTT insight URL: https://www.marketingtrendtracker.com/article.aspx?id=5748

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