578 Marketing Trends found for Corporate / Products


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AMAZON UNVEILS NEW MACHINE LEARNING FEATURES

Trend Summary: Amazon Web Services has announced a flurry of new machine learning features.


New offerings from Amazon Web Services [AWS] iwll enable its customers to develop and quickly “train” their own artificial intelligence algorithms, as well as constructing ...

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... software applications capable of translating language on the fly, analyse video, and scan text for trends or key phrases. 

The new offerings were unveiled to attendees at Amazon's annual cloud computing conference in Las Vegas, Nevada last week.

The package will enable AWS customers to develop and quickly “train” their own artificial intelligence algorithms, build software applications capable of translating language on the fly, analyze video, and scan text for trends or key phrases.

Read the original unabridged Reuters.com article.

[Estimated timeframe:Q4 2017]

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Reuters.com
MTT insight URL: http://www.marketingtrendtracker.com/article.aspx?id=7282

Microsoft to Digitally Transform Sales and Marketing Via AI

Trend Summary:  Microsoft unveiled a major sales and marketing reorganisation this week, aimed at increasing AI and cloud-based business.


According to a report from multinational financial software, data, and media company Bloomberg, the IT titan will split commercial sales into ...

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... two segments.

The primary segment will target the Redmond Washington headquartered company's largest customers, whilst the secondary segment is to train it's sights on small to medium companies, wooing both commercial and consumer audiences.

The strategy, however, is likely to impact adversely on Microsoft’s sales and marketing employees which currently number circa 50,000.  Thousands of layoffs are expected.

Read the original unabridged Chiefmarketer.com report.

[Estimated timeframe:Q3 2017]

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Chiefmarketer.com
MTT insight URL: http://www.marketingtrendtracker.com/article.aspx?id=7240

Google Unveils VR Advertising Project

Trend Summary: Google has unveiled an experimental project which enables video ads to run in virtual reality mode.


Branded Advr, an experimental concept from Google's internal incubator Area 120, the project enables video ads to run in 3U/VR, using a ...

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... consumer-controlled cube-like format.

Announcing the development on the company's blog, Google said it was reacting to developers who are hoping to monetise VR applications, and has begun to experiment with "what a native, mobile VR ad format might look like". 

The concept presents a cube to users, within Google's Unity platform, with the option to engage with it and view the video ad.

The user opens the cube player by tapping it or gazing at it for a few seconds. The video player will then allow users to watch and then easily close the display.

According to a Google spokesperson: "Our work focuses on a few key principles - VR ad formats should be easy for developers to implement, native to VR, flexible enough to customise and non-intrusive for users."

Read the original unabridged Warc.com article.

[Estimated timeframe:Q2 2017]

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Warc.com
MTT insight URL: http://www.marketingtrendtracker.com/article.aspx?id=7214

Microsoft Declares War on Malware Via Advanced AI

Trend Summary: Microsoft's next big Windows 10 update will feature AI-powered malware defenses.


In the last two months we've seen a pair of massive malware outbreaks that compromised computers around the globe. In May it was WannaCry. This week, the Petya ransomware has been ...

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... ravaging marketers systems. 

Which is why Microsoft's next big Windows 10 update will feature AI-powered malware defenses.

It's the next big evolution of Windows Defender, which has come a long, long way since it first started taking shape back in 2004.

In 2017, however, an anti-malware app can't get by on definition updates alone.

These days security software needs to be smarter. It needs to be able to watch what your computer is doing, to gather and interpret clues, and to use that information to determine when something malicious is going on and intervene before something disastrous happens.

Read the original unabridged Forbes.com article.

[Estimated timeframe:Q2 2017]

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Forbes.com
MTT insight URL: http://www.marketingtrendtracker.com/article.aspx?id=7213

Consumers Cooling Towards Connected CE Devices

Trend Summary: Consumer interest in connected electronics is levelling off.


Recently released research from Dallas headquartered market research and consultancy company Parks Associates, suggests that while it may not yet be time to hit the panic button it would be wise for IT manufacturers to ...

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... figure out what they can do to maintain the public’s interest.

Currently, US households with broadband services have an average of 8.1 connected electronic devices in their homes. While this represents a 76% growth in average volume since 2010, the increase has flattened in recent years. 

According to Tricia Parks, the firm’s founder and CEO: “It’s not that the news is bad, it’s that it’s flat”.

“We have more stuff in our average homes, but there appears to be a lull. Manufacturers need to do something to wake-up that lull.”

Read the original unabridged MediaPost.com article.

[Estimated timeframe:Q2 2017]

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: MediaPost.com
MTT insight URL: http://www.marketingtrendtracker.com/article.aspx?id=7212

Intel to Sponsor Olympics To Showcase Its Virtual Reality Tech

Trend Summary: US Technology titan Intel is driving the seemingly inexorable rise and rise of virtual reality in the world of marketing.


The Santa Clara California based chipmaker is to partner with the International Olympic Committee to showcase Intel's technology, such as virtual reality, 360-degree video, artificial intelligence and drones, to  enhance ... 

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... the 2018 Olympic Games in South Korea.

According to Intel CEO Brian Krzanich, speaking at aid at a presentation in New York, "This is like running a marathon and half-mile dash at the same time.

Switching to huckster mode Mr Krzanich hyped: "At Intel we have always strived to bring the peak of technology, the peak of performance. We strive for these the same way an athlete does."

Last fall, the company purchased virtual reality startup Voke Inc and Intel also has a VR deal with the National Collegiate Athletic Association and Turner Broadcasting to produce its March Madness games. Intel is also a replay partner both of the NFL and NBA.

Intel's 360 Replay technology, in which sports replays can be shown from different angles, was used earlier this year in Fox's Super Bowl coverage.

Read the original unabridged Bloomberg.com article.

[Estimated timeframe:Q2 2017]

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Bloomberg.com
MTT insight URL: http://www.marketingtrendtracker.com/article.aspx?id=7206

Samsung Launches Smart Home WiFi System

Trend Summary: Smart home Wi-Fi connectivity and control is on the cusp of consolidating into a single network solution for consumers.


Samsung’s Connect Home smart Wi-Fi system, introduced at a launch event earlier this year, is set to hit the market later this week. For the first month of pre-orders, transnational consumer electronics corporation Best Buy will be the ... 

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... exclusive retailer, according to Samsung.

According to Bill Lee, vice president of smart home product marketing at Samsung Electronics America, in addition to connecting to and managing smart home devices, the increasing number of connected devices within homes also requires faster Wi-Fi.

Says Lee: “Today’s smart homes have the power to deliver simple and efficient automation, but as families stream more content and buy more connected devices, it’s a struggle to get fast, reliable and extendable Wi-Fi coverage."

Enthuses Mr Lee: "With Samsung Connect Home, we’re redefining the whole home network to finally offer families a simple solution that expands Wi-Fi coverage throughout the home while offering the ability to monitor, automate and control smart devices using Samsung SmartThings.

The system can be configured using Samsung’s Connect smartphone app, which guides users through placing the units in the most effective locations, according to Samsung.

The app also includes connected device management capabilities, such as setting parental controls and granting guest access to the network.

Read the original unabridged MediaPost.com article.

[Estimated timeframe:Q2 2017]

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: MediaPost.com
MTT insight URL: http://www.marketingtrendtracker.com/article.aspx?id=7192

Today Australia, Tomorrow The World!

Trend Summary: Amazon.com is to launch a "retail offering" in Australia, challenging the nation's existing retailers.


Amazon boss Jeff Bezoz has hurled down the gauntlet of competition at the feet of Australia's existing bricks and mortar retailers, who are already struggling to increase sales. The confirmation today by Amazon ends months of speculation among investors as to whether or when Amazon would fully launch in ...

 

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... in the Antipodean market.

Mr Bezoz's nice littler earner already has a significant presence in Australia, having set up Amazon Web Services in 2012 and its Kindle store in 2013.

Yesterday's confirmation from Amazon ends months of speculation among investors as to when or whether the company would fully launch in the Australian market.

According to an Amazon PR release: "The next step is to bring a retail offering to Australia, and we are making those plans now."

The tech titan already has circa 1,000 employees down under and boasts that it will bring thousands of new jobs to Australia and millions of dollars in additional investment.

A banner ad on its Australian website has also annouced that Amazon Marketplace would be up and running soon.

Read the original unabridged FoxBusiness.com article.

 

[Estimated timeframe:Q2 2017]

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Fox Business.com
MTT insight URL: http://www.marketingtrendtracker.com/article.aspx?id=7169

Internet of Things "Misunderstood" IBM Tech Guru Claims

Trend Summary: Technology is advancing at an unparalleled pace and global tech companies have never previously made such a profound impact on the world.


yes According to Rob High, vice president and chief technology officer at IBM Watson, this is a trend that could advance in ...

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... less apparent ways.

​Mr High believes that technology and the Internet of Things [IoT] will advance human abilities, claiming that it would do so in ways that we can't yet imagine.

"When you think about what it was like ten or fifteen years before smartphones, could we have then then imagined the way that these things would impact our lives?

"I suspect that technology will impact us in just as profound a way and even more so than it has so far. I'm not sure we can fully predict how it is going to augment us other than to say that by helping us to overcome our own limitations we are going to start to begin to see the world in a different way and imagine the possibilities in a different way, make choices in a different way and be inspired in ways that people only have a slight hint at understanding now".

It's going to be an extremely remarkable and fun time to live through these changes in society and the potential is going to be great for us."

Read the original unabridged TheDrum.com article.

[Estimated timeframe:Q2 2017]

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: TheDrum.com
MTT insight URL: http://www.marketingtrendtracker.com/article.aspx?id=7152

Amazon UK Trials Automated Ordering Online

Trend Summary: When Amazon launched its Dash button in April 2014, many checked whether it was the first of the month?


enlightenedThe online titan's plastic branded buttons are connected to the Amazon Prime app, enabling consumers to replenish branded household goods instantly – no logging in, no confirmation of payment. When it became clear that Amazon was serious, observers speculated as to ... 

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... whether the internet titan's instant-order button signals the future of shopping?

Dash was met by a lukewarm response in the US when it launched, with consumers questioning the convenience of receiving 45 toilet rolls at a time! When smart devices don’t turn out to be that smart, consumers can be unforgiving in their analysis.

Amazon is currently rolling out its Dash Replenishment Service [DRS] to the UK. The platform will enable 'internet of things' devices to automatically re-order their own supplies when they run low, with Bosch, Siemens, Grundig, Samsung and Whirlpool adding codes to their connected products to facilitate the deliveries.

The Dash button means consumers can order brands such as Ariel, Andrex and Finish literally at the touch of a button, resulting in less time spent lugging around heavy items in person.

In the UK, Tesco is also exploring automated shopping through a partnership with an online service called If This Then That.

Read the original unabridgedCampaignLive.co.uk article.

[Estimated timeframe:Q2 2017]

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: campaignlive.co.uk
MTT insight URL: http://www.marketingtrendtracker.com/article.aspx?id=7144



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