... viewability (21%), transparency (17%) and geocompliance (3%).
Differing slightly in their priorities, 44% of publishers consider ad fraud their biggest problem, followed by issues with transparency (cited by 19%), brand safety (18%), viewability (15%) and geocompliance (4%).
Says Andy Cocker, COO and co-founder of Infectious Media: “Many in the industry are understandably worried about advertising spend being wasted because of poor quality media in the supply chain”.
Moreover: "It’s crucial now that media agencies and ad-tech companies play their full part in increasing awareness and driving up standards.”
Read the original unabridged MediaPost.com article.
[Estimated timeframe:Q3 2017]
MTT log date:
Jul 25, 2017
All data sources are attributed with links to the original insight. The insight
is then summarised and, where appropriate, enhanced with additional information.