365 Marketing Trends found for Consumer Trends / Attitudinal


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Consumers Expect Companies To Display Corporate Social Responsibility

Trend Summary:  Corporate Social Responsibility [CSR] programs are becoming an integral part of a client's brand


 A large, cross-generational majority of consumers expect companies to display a level of corporate social responsibility. Last year, Havas Worldwide's Project Superbrand report surveyed 10,131 people aged 18+ in twenty-eight markets worldwide, revealing that 73% believe ...

[Estimated timeframe:Q3 2016]

... companies have a responsibility to do more than just generate profit.

A further 75% said that companies have an ethical obligation to operate in ways that do not harm the environment.

Respondents included a cross section of consumers representing millennials, Gen Xers and baby boomers.  

The report also reveals that companies have a unique opportunity to do the right thing and reap the rewards. Moreover, their advertising agencies have new opportunities to deepen their meaning and importance as they assist clients down a path of purpose.

Read the original unabridged Adweek.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: AdWeek.com
MTT insight URL: http://www.marketingtrendtracker.com/article.aspx?id=6968

Department Stores, Losing Customers to Online, Fight Back

Trend Summary: Ailing department stores in the USA hope to recapture their customer appeal, becoming destinations for personal experiences.


With shoppers increasingly buying online, US department store titan Macy's this week announced the closure of another hundred stores and, in a bid to revitalise its offering, recapture its flagging appeal by offering instore shoppers ...

[Estimated timeframe:Q3 2016]

... spas and restaurants.

The company will also offer exclusive selections to transform its stores into 'destinations' with more attentive sales staff, pampering guests with beauty treatments and introducing new kinds of merchandise.

Earlier this week Macy's announced new plans for "re-creating Macy's physical store presence" to adjust to customer tastes and preferences.

Meantime, in the UK, similar retail trends are distilled and analysed in Accenture's 2016 Digital Consumer Survey, which helps companies to disrupt the status quo and connect with customers like never before.

Read the original unabridged Yahoo.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Yahoo.com/news
MTT insight URL: http://www.marketingtrendtracker.com/article.aspx?id=6953

Radical Demographic Shift To Transform Consumer Markets

Trend Summary: A new report identifies three key groups of urban consumers with the purchasing power to shape the consumer landscape over the next 15 years.


The report by the McKinsey Global Institute, titled Urban World: The Global Consumers to Watch, found one trend common to all groups studied ...

[Estimated timeframe:Q3 2016]

... their location in cities.

Over 91% of world consumption growth over this period will emanate from city-dwelling consumers. This radical demographic shift will transform the nature of consumer markets.

Until the turn of the century, population growth powered more than half of global consumption. As population growth slows, that will fall to only one-quarter over the next fifteenyears. Per capita spending will be the engine of consumption growth. In this new world, companies need to know which consumers have the purchasing firepower, where they are, what they want to buy, and what drives their spending.

Marketing savvy alone isn’t enough to track these consumers. Companies will need a more detailed portrait of target customer groups than ever, including their age, income, ethnicity, and shopping preferences.

McKinsey Global Institute research finds that China is expected to spend 12.5% of all consumption growth on education for those under thirty — higher than any other country except Sweden.

Read the original unabridged HarvardBusinessReview.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: HarvardBusinessReview.org
MTT insight URL: http://www.marketingtrendtracker.com/article.aspx?id=6934

Digital-Using Shoppers Create $2.2 Trillion Worth of In-Store Sales

Trend Summary: The ultimate goal of shopper marketing remains the same: it is about the strategies and tactics that influence in-store purchase decisions.


Digital's influence on retail has been staggering over the past 3-5 years. According to Deloitte Digital's recent Navigating the New Digital Divide study, digital interactions were expected to influence 64 cents of every dollar spent at retail at the end of 2015, equivalent to $2.2 trillions ...

[Estimated timeframe:Q2 2016]

... worth of instore sales.

This latest figure has risen from $1.7 trillion a year earlier and just $0.33 trillion in 2012.

Of equal importance, according to Deloitte's findings, is that among consumers who use digital devices while they shop, a third indicated that they spend more due to their use of smartphones and other devices.

Moreover, those who use digital whilst shopping in-store convert to a purchase - a 20% higher rate than with those who don't.

Says Chris Fagan, ceo of Key Ring, a shopping-focused app: "From the moment a consumer steps into a retailer, she can move from awareness to consideration to purchase just from viewing content or ads on her smartphone". 

"Because of this, it's more important than ever to capture shoppers' attention when they are near or at the point of purchase."

Read the original unabridged AdWeek.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: AdWeek.com
MTT insight URL: http://www.marketingtrendtracker.com/article.aspx?id=6920

Online Shopping Overtakes Traditional Stores

Trend Summary: A survey of more than 5,000 US shoppers reveals that 51% of the sample now make their purchases on the web.


The survey, sponsored by United Parcel Service, polled shoppers who make at least two online purchases in a three-month period, excluding groceries. For the first time, consumers say they bought more of their purchases on the web than ...

[Estimated timeframe:Q2 2016]

... in stores.

According to the survey by UPS and analytics firm comScore, shoppers now make 51% of their purchases on the web compared with 48% in 2015 and 47% in 2014. The survey polled shoppers who make at least two online purchases in a three-month period, excluding groceries.

The survey, now in its fifth year, illustrates the degree to which the adoption of online shopping is accelerating. This year, 44% of smartphone users said they made a purchase from their device, up from 41% a year ago. It also helps explain why retailers are having so much trouble adjusting to the new cybershopping era.

Comments Randal Konik, retail analyst at investment bank Jefferies & Co: “There’s going to be severe continued pressure on department stores because traffic is going to peel away from that channel towards Amazon".

Independent technology and market research company Forrester estimates that Amazon accounted for 60% of total U.S. online sales growth last year alone.

Read the original unabridged WSJ.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: WSJ.com
MTT insight URL: http://www.marketingtrendtracker.com/article.aspx?id=6907

Retailers Reel as UK Shoppers Zip Purses

Trend Summary: UK shopper spending took a significant dive this week as consumers defer purchases.


Concurrent with the tightening of consumers purse-strings, UK retailers also face the prospect of rising costs following the government's introduction of the minimum living wage at a time when ...

[Estimated timeframe:Q2 2016]

... retail competition has never been more intense.

Figures released yesterday by two of the UK's major retailers illustrated the extent of the current difficulties. Apparel retailer Next Plc cut its sales outlook for the second time in six weeks, while supermarket chain J Sainsbury Plc said it sees no let-up in the competition and deflation that have characterised the supermarket industry in recent years.

Among the short-term factors blighting the retail downturn are the upcoming European Union referendum and the unseasonably cool spring weather, both of which have caused consumers to defer purchases.

Moreover, in the longer term, retailers face the prospect of rising costs following the recent introduction of the minimum living wage, at a time when competition has never been more intense.

According to Richard Lim, ceo of consultant Retail Economics: “Concerns around the Brexit, a slowing labor market and lackluster wage growth are weighing on the minds of consumers.

Read the original unabridged Bloomberg.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Bloomberg.com
MTT insight URL: http://www.marketingtrendtracker.com/article.aspx?id=6891

Ad Blocking Reaches Critical Mass

Trend Summary: A new study reveals that 61% of consumers are aware of ad blockers and 42% would pay to remove ad intrusions.


The study, released on Monday, polled 28,000 consumers in 28 nations and made general predictions about the ad-blocking phenomenon. According to Gavin Mann, Accenture’s global broadcast industry lead: “Consumers are increasingly willing to pay for blockers because too many ads are ...

[Estimated timeframe:Q2 2016]

... poorly targeted.

The survey notes that that younger consumers are especially aware of ad blockers compared with older age groups. More than two-thirds (69%) of those in the 18-24 age group, and almost the same number (66%) of those between 25 and 34, say they’re aware of ad interruption technologies.

Regionally, ad-blocker awareness is especially pervasive in Latin America (78%) and the Middle East (69%). In addition, consumers in emerging markets are significantly more likely than those in mature markets (47% vs 34%) to say they plan to pay to eliminate ad interruptions.

Read the original unabridged MediaPost.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: MediaPost.com
MTT insight URL: http://www.marketingtrendtracker.com/article.aspx?id=6880

Australians Give Thumbs Down to Ads

Trend Summary: A new report reveals the uncomfortable fact that Australians have a low opinion of advertising.


According to a highly critical report, Eye on Australia, published by global advertising and marketing agency Grey Group, there is an urgent need for the sub-continent's advertising agencies to adapt to...

[Estimated timeframe:Q2 2016]

... changing circumstances.

The controversial report, published today, found that around three quarters of the consumers surveyed felt there was too much advertising and that none stood out (79%). An additional 78% said that most advertising was forgettable, while a further 73% felt that advertising isn't trustworthy.

Comments Danish Chan, national planning director at Grey Group Australia: "Technology has changed the way Australians consume media and run their lives.

He added: "Continuously connected and always-on, Australians may be easier to reach but are tougher to influence."

Read the original unabridged Warc.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Warc.com
MTT insight URL: http://www.marketingtrendtracker.com/article.aspx?id=6874

Global Middle Classes Boom

Trend Summary: Almost 100 million households worldwide have entered the consuming middle-class income bracket over the past two years.


According to a new global survey conducted by information and measurement company Nielsen on behalf of financial services giant Credit Suisse, the role of young consumers is ...

[Estimated timeframe:Q2 2016]

... an essential component of this development.

However, the worldwide adoption of ecommerce is also an important factor, given that the proportion of internet users who shop online rose to 30% in 2015.

The survey findings are based on 16,000 face-to-face interviews with consumers from nine emerging economies: Brazil, China, India, Indonesia, Mexico, Russia, Saudi Arabia, South Africa and Turkey.

The report identified India as the"biggest ecommerce opportunity", noting that "the average Indian respondent's income has increased by double-digits compared with a decline for the [emerging market] average, although income expectations going forward have moderated."

However, it is in China that younger consumers have really made an impact, the survey reporting that shoppers aged between 20 and 30 are expected to contribute to 35% of the country's total consumption over the next five years, up from the current figure of just 15%.

Read the original unabridged Warc.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: www.warc.com
MTT insight URL: http://www.marketingtrendtracker.com/article.aspx?id=6867

US Consumers Obsessed by Smartphone Viewing

Trend Summary: A new study released today confirms that Americans have become a nation of phone-obsessed multi-taskers.


According to New York headquartered professional services firm Deloitte, US consumers are looking at their smartphones eight billion times daily, increasingly doing so whilst engaged in other activities such as watching TV, shopping and even when they are ...

[Estimated timeframe:Q1 2016]

... talking to friends and family.

The fifth edition of Deloitte's Global Mobile Consumer Survey 2015 uncovers many other findings of interest to marketers, among them American behavioural trends and the general lifestyle shifts associated with the soaring usage of mobile devices.

Deloitte also notes that "unprecedented levels" of multi-tasking whilst interacting with mobile devices has led to consumers being "more distracted than ever before".

The study reveals, for example, that more than one-third of all consumers use their smartphones without the prompt of an incoming message or alert.

Contrary to common beliefs, however, the youngest demographic [18-24 years] doesn't indicate high levels of mobile phone usage while watching TV "at least occasionally". The latter behavoural pattern is primarily attributed to those in the 25-34 age group.

Read the original unabridged Deloitte.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Deloitte.com
MTT insight URL: http://www.marketingtrendtracker.com/article.aspx?id=6848



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