This page displays one of MarketingTrendTracker’s many current trends.

The Use of Video is Growing In B2B eMails

Trend Summary: Video use is on the increase in B2B emails a recently published study has found.


According to the 2018 Video In Business Benchmark Report, a recently conducted study by Canadian software company Vidyard, Video usage is on the rise. Currently, companies that publish videos are prolific — generating thirty three releases per month — and boast libraries with 377. Right now, however, only a small minority of B2B brands have yet to ... 

 

 

... embrace eMail/video technology. 

High-tech and professional services companies are the most active users of the nascent technology, whilst websites are the leading distribution channel, used by 86% of content providers.

Read the original unabridged mediapost.com article.

[Estimated timeframe:Q1 2018]

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

... embrace eMail/video technology. 

High-tech and professional services companies are the most active users of the nascent technology, whilst websites are the leading distribution channel, used by 86% of content providers.

Read the original unabridged mediapost.com article.

[Estimated timeframe:Q1 2018]

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Mediapost.com
MTT insight URL: http://www.marketingtrendtracker.com/article.aspx?id=7432