This page displays one of MarketingTrendTracker’s many current trends.

eCommerce Seeks Alliance With Social Media

Trend Summary: Online shopping is currently big business and its proponents seek closer integration with social media to propel further success.


According to an article today in UK business website The Drum.com, it's not difficult for consumers to love online shopping given that it's quick  convenient and infinitely ...  

... more peaceful than braving a crowded shopping mall.

Indeed, online shoppers worldwide spent US$15 trillion in 2017, a figure that is set to soar further in 2018, predicts Hootsuite’s Digital in 2018 Trends report released earlier this year. 

However, the report posits, online shopping is not always as seamless as it could be, given that shopping inspiration has moved from runways and glossy magazine spreads to social media and influencers.

Nevertheless, the shopping experience still needs to catch up.

in the USA, for instance, social media ranks as the number one influencer of fashion shopping among women in the 18-24 age group, while nearly 32% of women in the 18-34 age group are open to buying clothing directly from a social media platform.

Read the original unabridged The Drum.com article.

[Estimated timeframe:Q1 2018]

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

... more peaceful than braving a crowded shopping mall.

Indeed, online shoppers worldwide spent US$15 trillion in 2017, a figure that is set to soar further in 2018, predicts Hootsuite’s Digital in 2018 Trends report released earlier this year. 

However, the report posits, online shopping is not always as seamless as it could be, given that shopping inspiration has moved from runways and glossy magazine spreads to social media and influencers.

Nevertheless, the shopping experience still needs to catch up.

in the USA, for instance, social media ranks as the number one influencer of fashion shopping among women in the 18-24 age group, while nearly 32% of women in the 18-34 age group are open to buying clothing directly from a social media platform.

Read the original unabridged The Drum.com article.

[Estimated timeframe:Q1 2018]

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: The Drum.com
MTT insight URL: http://www.marketingtrendtracker.com/article.aspx?id=7431