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US Media Publishers Unite to Combat Google and Facebook

Trend Summary: US Media Publishers pool ad sales efforts to combat Google and other tech titans.


The partnership aims to enable publishers to achieve greater scale and ability to compete with the media dominance of ... 

... Google and Facebook.

New York based media companies, PopSugar and Rolling Stone have all joined Concert, a digital advertising marketplace operated by Vox Media, the companies said Thursday.

According to Vox Media, the moves give Concert additional media muscle to sell digital ads across $122.million unduplicated unique site visitors across forty different websites.

Concert targets its audiences using a few large categories, such as women’s lifestyle, sports and C-Suite, which correspond to sites in its network. C-Suite, for example, includes Quartz, Recode, Vox, Verge and CNBC.

Read the original unabridged wsj.com article.

[Estimated timeframe:Q1 2018]

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

... Google and Facebook.

New York based media companies, PopSugar and Rolling Stone have all joined Concert, a digital advertising marketplace operated by Vox Media, the companies said Thursday.

According to Vox Media, the moves give Concert additional media muscle to sell digital ads across $122.million unduplicated unique site visitors across forty different websites.

Concert targets its audiences using a few large categories, such as women’s lifestyle, sports and C-Suite, which correspond to sites in its network. C-Suite, for example, includes Quartz, Recode, Vox, Verge and CNBC.

Read the original unabridged wsj.com article.

[Estimated timeframe:Q1 2018]

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: WSJ.com
MTT insight URL: http://www.marketingtrendtracker.com/article.aspx?id=7423