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SMS Marketing Set To Soar

Trend Summary: According to a recent survey, 70% of respondents believe SMS marketing is an effective way to gain attention.

The survey, conducted by international trade body The Wireless Association, claims that 70% of respondents believe SMS marketing to be an ...

... effective way for an organisation to gain people's attention.

According to research by The Wireless Association, the open rate of text promotions and offers is a massive 98%, whereas the open rate of emails is a mere 22%!

Short Message Service [SMS] marketing s a technique that uses permission-based text messaging to spread promotional messages.

Moreover, claims The Wireless Association, while email communication is a one-way street, people can actually reply to an SMS promotion and engage with the brand via two-way SMS dialogue.

By opening the doors of conversation between brand and consumer, and creating customer engagement, marketers ultimately create a stronger relationship and build brand trust.

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[Estimated timeframe:Q3 2017]

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

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