This page displays one of MarketingTrendTracker’s many current trends.

Shoppable Ads Set to Become Marketing's Next 'Big Thing'

Trend Summary: Shoppable ads are on course to become the next big thing in influencer marketing.

So called 'Shoppable Ads' have soared in popularity over the past year, turning social media users into shoppers and enhancing the click-to-buy platform. Not only do these new features offer marketers the opportunity to ...

...  enhance their targeting beyond gender, age, and location, they also enable brands to run direct response campaigns with measurable results versus brand awareness promotions.

These ads act as 'call to action' buttons within users feeds, giving marketers and brands a more direct method to target users within an application.

Moreover recent research from Bloglovin found that 63% of marketers have increased their budgets for influencer marketing campaigns this year, hiking the demand for shoppable ads to even greater heights.

Currently, these ads are only available to brands, but as past trends show, it is likely that they will soon be available to influencers taking part in brand campaigns, as well, changing the growth, results and accountability of these operations.

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[Estimated timeframe:Q2 2017]

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