2,134 Marketing and Media Trends Worldwide identified as at Feb 17, 2018

2795

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Conducting a daily scan of relevant online and offline information sources, the MTT team identifies, curates and collates the current and future trends most likely to impact upon the world’s communications industries. These trends are categorised under twelve main headings and forty subheadings.


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Today’s Marketing Trends 17/02/2018

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"Forget Us" British Consumers Tell Marketers

Trend Summary: More than one third of UK consumers say they want to be forgotten by marketers.


The looming EU Data Protection Act [GDPR], which comes into force later this year, is primarily intended to protect European marketers and manufacturers from GDPR fines as of  ...

......

... May 25, 2018.

Here’s a clue: Acccording to a study conducted by by UK media agency the7stars,34% of British consumers say they want to be forgotten by marketers.

To all intents and purposes, the study suggests that more than one third of the UK marketplace is likely to opt out.

However, it remains to be seen whether such an exodus will actually take place and, arguably more importantly, whether American shoppers will follow suit.

The good news is that 32% of consumers say they will trust brands more with their data, thanks to GDPR.

Moreover, 40% of those in the 18-24 age category feel likewise.

Read the original unabridged MediaPost.com article.

[Estimated timeframe:Q1 2018]

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: MediaPost.com
MTT insight URL: http://www.marketingtrendtracker.com/article.aspx?id=7316

Facebook Unveils Major Changes to Social Media

Trend Summary: Facebook's latest changes are set to impact influencers and the future of Social Media Marketing.


Once again, Mark Zuckerberg shook up the world last week when he announced that Facebook will change it's algorithm to...

......

... promote more personal content as opposed to news items.

According to Social Media Strategist, Thomas Drew, obsessing over Zuckerburg’s net worth has never yielded positive results for me.

Instead my conclusion was this: "What’s bad for businesses is good for Influencers".

With new regulations on data [General Data Protection Regulation] and less material from media outlets and businesses organically making Facebook users feeds, the stock of Social influencers will continue to rise.

Read the original unabridged Forbes.com article.

[Estimated timeframe:Q1 2018]

All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Forbes.com
MTT insight URL: http://www.marketingtrendtracker.com/article.aspx?id=7314