2,134 Marketing Trends Recorded as at Today Jun 18, 2018

2855

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Conducting a daily scan of relevant online and offline information sources, the MTT team identifies, curates and collates the current and future trends most likely to impact upon the world’s communications industries. These trends are categorised under twelve main headings and forty subheadings.



Today’s Marketing Trends 18/06/2018

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Mobile's Share of Global Ad Market To Excede 30% By 2020

Trend Summary: Mobile's share of the global advertising market is predicted to exceed 30% come 2020.


According to the latest forecast released today by London based advertising agency Zenith, mobile advertising worldwide will account for 0.5% of ...

......
[Estimated timeframe:Q1 2018]

... global advertising expenditure come 2020, an increase on 19.2% in 2017.

Expenditure on mobile advertising will total $187bn in 2020, more than twice the $88bn spent on desktop advertising, and lagging by just $5bn behind the $192bn spent on TV advertising.

Zenith also predicts that mobile expenditure will overtake TV advertising in 2021 as internet users switch from desktop to mobile devices, while new users go straight to mobile

Read the original unabridged Zenith article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: Zenithmedia.com
MTT insight URL: http://www.marketingtrendtracker.com/article.aspx?id=7434

Microsoft Challenges Amazon Re Checkout-Free Retail

Trend Summary: Microsoft has hurled down its gauntlet at the feet of Amazon.


In a challenge to Amazon's retail supremacy Microsoft has unveiled the development of new technology that could eliminate ...

......
[Estimated timeframe:Q1 2018]

... the need for cashiers and checkout lines. 

According to Reuters, Microsoft's move is a head-on challenge to Amazon’s online automated grocery shop. Meantime Microsoft has displayed the concept to retailers across the world and has discussed with Walmart a potential collaboration on its groundbreaking new technology which tracks  the goods that shoppers add to their carts.

Earlier this year, Amazon introduced the technology, branded Amazon Go, to an automated bricks-and-mortar store that opened in Seattle.

However, it isn't yet clear when Microsoft will bring it's automated checkout service to market, if at all.vMoreover it remains to be seen whether Microsoft's technology will be the answer retailers are seeking.

Read the original unabridged Foxbusiness.com article.


All data sources are attributed with links to the original insight. The insight is then summarised and, where appropriate, enhanced with additional information.

Source: FoxBusiness.com
MTT insight URL: http://www.marketingtrendtracker.com/article.aspx?id=7433